Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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Training Claude - Optimizing Digital Marketing with AI

Ref: XUY967
10 people max.
From $5,775 HT / per person
On-site on request · +$540 with certification exam
5 days
Onsite

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Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Master Claude to design certifying strategies in professional inbound marketing
  • Develop advanced skills in growth hacking with Claude within the company
  • Design optimized lead generation campaigns thanks to Claude training
  • Implement certifying AI workflows to boost marketing performance
  • Optimize conversion processes by integrating Claude into professional teams
  • Deploy personalized content at scale with Claude for the enterprise
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Companies that neglect advanced AI like Claude lose an average of 35% market share to more agile competitors.

  • Without mastering these tools, marketing teams watch their conversion rates fall by 25% and their acquisition costs skyrocket.

  • Untrained professionals face rapid obsolescence and stalled career growth.

  • Acting now prevents these losses and secures your company's competitive edge.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Theme: Advanced prompt engineering with Claude for inbound marketing (tools, methods, deliverables)

Participants explore complex prompting techniques with Claude to create detailed buyer personas and high-performing inbound content. They work on real company cases, use Claude to analyze customer data, and produce deliverables such as optimized editorial calendars. The day alternates between theory and intensive practical workshops.

Module 2Theme: Growth hacking with Claude to scale campaigns (tools, methods, deliverables)

This day focuses on the advanced use of Claude to identify growth hacks and automate A/B testing. Learners design personalized email sequences, leverage analytics data, and generate performance reports. Exercises based on real business scenarios strengthen operational skills.

Module 3Theme: Automated lead generation via Claude and CRM tools (tools, methods, deliverables)

Professionals learn to configure lead generation flows with Claude to qualify prospects in real time. They integrate Claude with tools like HubSpot, create optimized landing pages, and produce nurturing scripts. Business simulations allow measurement of conversion rates and adjustment of strategies.

Module 4Theme: Predictive analysis and personalization with Claude (tools, methods, deliverables)

The program includes using Claude to analyze customer behaviors and anticipate marketing trends. Participants develop lead scoring models, generate product recommendations, and design interactive dashboards. Each exercise results in deliverables directly applicable to their professional context.

Module 5Theme: Certifying strategy and enterprise deployment with Claude (tools, methods, deliverables)

The training concludes with building a complete strategy integrating Claude for digital marketing. Learners finalize a certifying action plan, present their projects, and receive expert feedback. They leave with templates, workflows, and a roadmap ready to implement in their company.

Evaluation method

  • Daily quizzes on Claude's advanced features
  • Final project for a certifying marketing strategy
  • Oral presentation and evaluation of deliverables

Learning method

  • Intensive practical workshops each day
  • Real company cases and simulations
  • Personalized feedback from trainers
  • Access to exclusive resources and templates

Methods, materials and delivery

The Training Claude - Optimizing Digital Marketing with AI program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Claude - Optimizing Digital Marketing with AI program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Claude - Optimizing Digital Marketing with AI program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Claude - Optimizing Digital Marketing with AI training cost?+
The price is $5,775 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training Claude - Optimizing Digital Marketing with AI training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Confirmed experience in digital marketing, mastery of CRM and analytics tools, regular practice of AI prompts for content generation
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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