What is the price of the Training ASO - Maximizing Mobile App Downloads training?

The price of the Training ASO - Maximizing Mobile App Downloads training is 4200€ HT. This includes access to all modules, training materials and personalized support. Funding solutions are available through OPCO.

Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

What is the duration of the Training ASO - Maximizing Mobile App Downloads training?

The Training ASO - Maximizing Mobile App Downloads training takes place over 4 journées. The program is structured in progressive modules for optimal skill development.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training ASO - Maximizing Mobile App Downloads training are: Knowledge of digital marketing and experience publishing apps on App Store or Google Play. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training ASO - Maximizing Mobile App Downloads training is available in distanciel. The format can be adapted to your needs (inter, intra, custom).

Training ASO - Maximizing Mobile App Downloads | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training ASO - Maximizing Mobile App Downloads training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training ASO - Maximizing Mobile App Downloads training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training ASO - Maximizing Mobile App Downloads training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training access terms and deadlines

Training objectives

Master ASO techniques to boost the professional visibility of mobile applications

Analyze and optimize key metadata in a business context for high store rankings

Develop data-driven ASO strategies with advanced analytics tools

Implement A/B tests on visuals and descriptions to maximize conversions

Design certified local and international ASO campaigns

Optimize ASO performance for measurable results in downloads

Training program

Module 1ASO Fundamentals: Store Audit and Analysis (App Store, Google Play, Sensor Tower Tools)

Immersion in the mechanisms of ASO algorithms of the main stores, complete audit of your existing app with pro tools like App Annie and Mobile Action, identification of key ranking factors such as keywords and conversion rate, practical exercises on search data extraction, development of a personalized audit report with priority recommendations for immediate visibility.

Module 2ASO Metadata: Optimizing Titles, Descriptions, and Keywords (ASOdesk, SplitMetrics)

Building impactful titles and persuasive descriptions adapted to user searches, advanced keyword research for high-volume terms via AppTweak and Keyword Tool, semantic optimization to boost organic traffic, collaborative workshops to refine your project metadata, live tests on stores with trainer feedback, production of a ready-to-deploy metadata kit for quick ranking gains.

Module 3ASO Visuals and Conversions: Icons, Screenshots, Videos (A/B Testing with StoreMockups)

Creating captivating visuals aligned with store guidelines, designing icons and screenshots optimized for immediate user engagement, integrating engaging promo videos, setting up A/B tests via Ptengine and Optimove, analyzing click heatmaps on store pages, exercises on your app to double conversion rates, finalized deliverable of a high-performing and measurable ASO creative pack.

Module 4Advanced ASO Strategies: Localization, Ratings, and Monitoring (Apple Search Ads, Data Dashboards)

Deploying multilingual ASO for international markets via keyword localization, managing ratings and reviews to improve algorithmic ASO, setting up monitoring dashboards with Data.ai, simulating complementary paid ASO campaigns, case studies of successful apps with quantified ROI, finalizing a 360° action plan for your company, including KPIs and automated alerts for continuous monitoring.