Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master ASO techniques to boost the professional visibility of mobile applications
- Analyze and optimize key metadata in a business context for high store rankings
- Develop data-driven ASO strategies with advanced analytics tools
- Implement A/B tests on visuals and descriptions to maximize conversions
- Design certified local and international ASO campaigns
- Optimize ASO performance for measurable results in downloads
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1ASO Fundamentals: Store Audit and Analysis (App Store, Google Play, Sensor Tower Tools)
Immersion in the mechanisms of ASO algorithms of the main stores, complete audit of your existing app with pro tools like App Annie and Mobile Action, identification of key ranking factors such as keywords and conversion rate, practical exercises on search data extraction, development of a personalized audit report with priority recommendations for immediate visibility.
Module 2ASO Metadata: Optimizing Titles, Descriptions, and Keywords (ASOdesk, SplitMetrics)
Building impactful titles and persuasive descriptions adapted to user searches, advanced keyword research for high-volume terms via AppTweak and Keyword Tool, semantic optimization to boost organic traffic, collaborative workshops to refine your project metadata, live tests on stores with trainer feedback, production of a ready-to-deploy metadata kit for quick ranking gains.
Module 3ASO Visuals and Conversions: Icons, Screenshots, Videos (A/B Testing with StoreMockups)
Creating captivating visuals aligned with store guidelines, designing icons and screenshots optimized for immediate user engagement, integrating engaging promo videos, setting up A/B tests via Ptengine and Optimove, analyzing click heatmaps on store pages, exercises on your app to double conversion rates, finalized deliverable of a high-performing and measurable ASO creative pack.
Module 4Advanced ASO Strategies: Localization, Ratings, and Monitoring (Apple Search Ads, Data Dashboards)
Deploying multilingual ASO for international markets via keyword localization, managing ratings and reviews to improve algorithmic ASO, setting up monitoring dashboards with Data.ai, simulating complementary paid ASO campaigns, case studies of successful apps with quantified ROI, finalizing a 360° action plan for your company, including KPIs and automated alerts for continuous monitoring.
Evaluation method
- Multiple-choice quiz on ASO techniques and store algorithms
- Group analysis and optimization of a fictional app
- Presentation of personal ASO plan to experts
Learning method
- Courses by certified practicing ASO trainers
- Practical exercises on real company apps
- End-to-end ASO project from audit to deployment
- Comprehensive learning materials and online resources
Methods, materials and delivery
The Training ASO - Maximizing Mobile App Downloads program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training ASO - Maximizing Mobile App Downloads program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training ASO - Maximizing Mobile App Downloads program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Training ASO - Maximizing Mobile App Downloads training cost?+
The individual price is $4,620 (USD). A detailed quote is sent within one business day.
How long is the Training ASO - Maximizing Mobile App Downloads training?+
The training lasts 4 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Knowledge of digital marketing and experience publishing apps on App Store or Google Play
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
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