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Training SEA - Optimizing Your Advertising Campaigns

Ref: KJT799
10 people max.
From $5,775 HT / per person
Pay in 3 installments · On-site on request · +$540 with certification exam
5 days
Remote

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Learning objectives

  • Master SEA fundamentals in a professional context
  • Develop skills in creating targeted advertising campaigns
  • Design SEA strategies tailored to business needs
  • Implement tracking tools to optimize performance
  • Configure collaborative dashboards for reporting
  • Optimize advertising budgets using proven methods

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Imed BEN AMOR
Imed BEN AMOR

Learni trainer · Development expert

73%productivity gap
×3cost of inaction

Program

Module 1Theme: SEA Fundamentals (Google Ads tools, targeting methods, deliverables)

Participants discover the basics of SEA and learn how to set up a Google Ads account. They complete practical keyword research exercises, analyze real business examples, and produce an initial campaign audit. Emphasis is placed on understanding bidding and Quality Score to lay the foundations for effective management.

Module 2Theme: Creating SEA Campaigns (copywriting tools, bidding methods, deliverables)

This day focuses on building complete campaigns with structured ad groups. Learners use advertising copywriting tools, test different automated bidding strategies, and create ad extensions. Real business cases are studied to optimize headlines and descriptions before generating a ready-to-launch campaign deliverable.

Module 3Theme: SEA Tracking and Analysis (Google Analytics tools, reporting methods, deliverables)

Participants integrate conversion tracking and learn to interpret performance reports. They configure dashboards, perform data analysis exercises, and interpret results to adjust campaigns. Simulations on test accounts enable production of a complete, actionable optimization report.

Module 4Theme: Collaborative SEA Tools (Jira & Trello, team methods, deliverables)

The day is dedicated to using Jira and Trello to manage SEA projects in a team setting. Learners create ad validation workflows, handle reporting tasks, and synchronize data across members. Practical exercises result in a shared project space and an operational collaboration process.

Module 5Theme: Confluence & SharePoint Integration for SEA (documentation tools, sharing methods, deliverables)

Participants learn to centralize SEA documentation in Confluence and SharePoint. They structure best-practice libraries, share lessons learned, and finalize a complete training folder. The day ends with project presentations and delivery of final materials for immediate workplace application.

Evaluation method

  • End-of-day knowledge validation quizzes
  • Completion and presentation of an SEA campaign project
  • Certificate of completion awarded to participants

Learning method

  • Alternating theory and practical exercises
  • Use of professional tools in real-world conditions
  • Real-world business case studies
  • Personalized support from the trainer

Methods, materials and delivery

The Training SEA - Optimizing Your Advertising Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training SEA - Optimizing Your Advertising Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training SEA - Optimizing Your Advertising Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training SEA - Optimizing Your Advertising Campaigns training cost?+
The individual price is $5,775 (USD). A detailed quote is sent within one business day.
How long is the Training SEA - Optimizing Your Advertising Campaigns training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge of digital marketing and daily computer use
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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