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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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The Training: Mastering Personalization: Strategies and Implementation to Boost Customer Experience training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Mastering Personalization: Strategies and Implementation to Boost Customer Experience training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Mastering Personalization: Strategies and Implementation to Boost Customer Experience training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Overview of digital personalization: definitions, challenges, trends. Case studies and sectoral benchmarks. Presentation of channels: web content, email, social media, advertising. Introduction to customer data collection and exploitation (first, second, third party). Introduction to behavioral segmentation.
Overview of technological solutions: CRM, DMP, CDP, marketing automation platforms, A/B testing. Definition of personas and user journey scripting. Personalization setup: criteria, triggers, dynamic content. Workshop: development of a multichannel personalization plan on a concrete case.
Integration of personalization into an omnichannel strategy – web, mobile app, email, social. Advanced automation: triggers, scoring, and recommended content. Dashboards and KPIs: measure impact, A/B testing, ROI analysis. Hands-on optimization tools and GDPR best practices. Final workshop: deployment and analysis of a complete personalized campaign.
Target audience
Marketing professionals, CRM consultants, product managers, digital project managers
Prerequisites
Basic knowledge of digital marketing, prior experience in customer relationship management (CRM)
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