Training Marketing Automation - Automate Your Email Campaigns

$4,620

  • 4 days
  • Onsite
  • 10 people max.
Ref: RGY862
10 people max.
$4,620
In-company rate: from $7,865 for the whole team
On-site and certification exam on quote
4 days
Onsite

Don't let this gap widen

Why this program matters

  • Without marketing automation, 70% of marketers lose up to 40% of their time on repetitive manual tasks like emailing, according to a Gartner 2023 study, resulting in marketing ROI 3 times below the industry average and wasted lead opportunities totaling 25 billion euros annually in Europe.

  • Competitors adopting RPA like UiPath see their conversions rise by 35%, putting you at risk of fatal competitive lag and career stagnation.

  • Master these skills now to turn these losses into exponential gains and secure your professional future.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

40,829 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Marketing Automation training objectives

  • Master the basics of marketing automation to optimize enterprise campaigns.
  • Configure simple workflows with UiPath and Power Automate in professional training.
  • Develop RPA skills applied to marketing for increased productivity.
  • Implement certifiable automations tailored to professional needs.
  • Design automated email sequences to boost conversions.
  • Optimize marketing processes via RPA for measurable business results.

Marketing Automation curriculum: 4 modules over 4 days

Module 1 : Basics of Marketing Automation: Discovery of RPA Tools (UiPath, Power Automate)

Discover the fundamentals of marketing automation through an immersive introduction to RPA tools like UiPath and Power Automate, explore key concepts of automated workflows, complete your first practical exercises on simple email sending cases, analyze concrete examples from leading companies, and produce your first deliverable: a basic marketing process diagram, while consolidating your professional skills from the very first day.

Module 2 : Marketing Automation: Configuring Email Workflows (RPA Methods, Integrations)

Dive into the practical configuration of marketing automation workflows with UiPath for personalized email sequences, integrate Power Automate with your CRM tools like HubSpot or Mailchimp, test conditional automations on real data, simulate client nurturing scenarios, correct common errors in groups, and validate a concrete deliverable: a functional workflow ready to deploy in the enterprise, strengthening your certifiable skills.

Module 3 : Advanced Marketing Automation: Segmentation and RPA Lead Scoring (UiPath Tools, Analytics)

Deepen client segmentation and lead scoring via RPA with Power Automate for ultra-targeted campaigns, analyze real-time marketing data with UiPath, build multi-channel automations including SMS and social networks, optimize open rates with automated A/B tests, collaborate on real business case studies, and generate a deliverable: a marketing automation performance dashboard, boosting your professional skills.

Module 4 : Marketing Automation Deployment: Optimization and RPA Certification (Final Deliverables)

Master the production deployment of your marketing automations with UiPath and Power Automate, set up advanced monitoring to measure ROI, integrate APIs for enterprise scalability, review best practices through practical workshops, prepare for an RPA certification applied to marketing, and finalize a capstone project: a complete automation campaign with impact report, ensuring sustainable professional upskilling.

How Marketing Automation skills are assessed

  • Interactive MCQ at the end of each day on RPA concepts.
  • Practical case studies evaluated by certified trainers.
  • Final marketing automation workflow project with personalized feedback.

How the Marketing Automation course is taught

  • Active pedagogy with 70% hands-on practice on UiPath and Power Automate tools.
  • Real business cases to contextualize marketing automation.
  • Groups limited to 10 participants for individualized follow-up.
  • Post-training resources: videos, templates, and alumni community.

Marketing Automation training: access and practical arrangements

The Training Marketing Automation - Automate Your Email Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Marketing Automation - Automate Your Email Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Marketing Automation - Automate Your Email Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Marketing Automation training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Marketing Automation: frequently asked questions

Which tools are used in Marketing Automation training?+
Hands-on work runs on uiPath, power Automate, RPA Methods, integrations, uiPath Tools and analytics. Those tools come from the Marketing Automation program itself, delivered on site over 4 days, so participants practise on the stack they will use at work.
What can participants do after Marketing Automation training?+
They can master the basics of marketing automation to optimize enterprise campaigns, configure simple workflows with UiPath and Power Automate in professional training and develop RPA skills applied to marketing for increased productivity. Those are the stated objectives of the Marketing Automation program at Beginner level, checked by the end-of-session assessment.
What does the Marketing Automation program cover, day by day?+
Day 1: Basics of Marketing Automation: Discovery of RPA Tools (UiPath, Power Automate). Day 2: Marketing Automation: Configuring Email Workflows (RPA Methods, Integrations). Day 3: Advanced Marketing Automation: Segmentation and RPA Lead Scoring (UiPath Tools, Analytics). Day 4: Marketing Automation Deployment: Optimization and RPA Certification (Final Deliverables). The Marketing Automation program runs over 4 days, delivered on site.
How is Marketing Automation training assessed?+
Assessment relies on interactive MCQ at the end of each day on RPA concepts, practical case studies evaluated by certified trainers and final marketing automation workflow project with personalized feedback. Learni issues a completion certificate together with the individual assessment report at the end of the Marketing Automation program, which an L&D team can file as evidence.
How much does Marketing Automation training cost per participant?+
Marketing Automation training costs $4,620 per participant. For an in-company team, the flat rate starts at $7,865 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Marketing Automation training take?+
4 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Marketing Automation training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Marketing Automation training?+
Regular use of a computer, basic knowledge of digital marketing and email.
Is a certificate issued after Marketing Automation training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Marketing Automation training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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