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Training Marketing Automation - Automating Advanced RPA Workflows

Ref: CWQ596
10 people max.
5500€ HT / per person
−15% from 2 people−30% from 3 people−50% from 5 people
Pay in 3 installments · +$170/day onsite · +$500 with certification exam
5 journées
distanciel

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Learning objectives

  • Master UiPath and Power Automate RPA tools to optimize marketing automation in professional training.
  • Design advanced workflows automating leads and nurturing processes in the enterprise.
  • Develop certifiable skills in RPA integration for omnichannel marketing campaigns.
  • Implement intelligent processes reducing manual tasks by 70% in marketing teams.
  • Optimize automation performance to boost ROI of professional actions.
  • Deploy scalable RPA solutions tailored to business needs in marketing automation.
  • Evaluate and audit automated flows for operational excellence in the enterprise.

The Learni story

Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan Busi
Allan Busi

Learni Trainer · Expert

73%productivity gap
×3cost of inaction

Program

Module 1Marketing Automation Strategy: Advanced Process Analysis and RPA Modeling (UiPath, Power Automate)

Discover how to map complex marketing flows, identify bottlenecks using analytics tools integrated with UiPath, model your first RPA workflows for lead acquisition, complete practical exercises on real business cases, produce a deliverable BPMN diagram, and optimize customer journeys from the first interactive remote session.

Module 2Marketing Automation Development: Creating Intelligent RPA Bots (UiPath Studio, Power Automate Desktop)

Dive into RPA coding with UiPath Studio to build bots that automatically capture and qualify leads, integrate Power Automate for CRM API connectors like HubSpot or Salesforce, test advanced scripts live managing multichannel data, debug errors in real-time during collaborative exercises, generate performance reports, and deploy a production-ready prototype.

Module 3Marketing Automation Integration: Omnichannel RPA Orchestration (Cloud Connectors, Secure APIs)

Master orchestration of email, SMS, and web campaigns via RPA, configure seamless integrations between Power Automate and marketing platforms like Marketo, automate lead scoring with embedded AI in UiPath, simulate A/B testing scenarios in groups, analyze metrics in live dashboards, produce a documented integration plan, and solve real challenges for maximum efficiency.

Module 4Marketing Automation Optimization: RPA Tuning and Scalability (Monitoring, Predictive AI)

Optimize your RPA bots for enterprise scalability, implement advanced monitoring with UiPath Orchestrator and Power Automate Analytics, integrate AI to predict churn and personalize nurturing, perform benchmarks on large datasets, fine-tune performance through practical workshops, generate automated alerts, and validate an optimized workflow reducing operational costs by 50%.

Module 5Marketing Automation Deployment and Governance: Secure RPA Production Rollout (Security, GDPR Compliance)

Finalize production deployment with full RPA governance, secure flows via UiPath encryption and Power Automate controls, audit GDPR compliance on sensitive marketing cases, migrate to hybrid cloud in live simulation, train on post-training maintenance, produce a certifying project dossier with quantified ROI, and plan for sustainable enterprise automation evolution.

Evaluation method

  • Continuous evaluations through practical exercises and interactive RPA quizzes.
  • Final project: Design and deployment of a complete marketing automation workflow.
  • Qualiopi-certified competency attestation with peer audit.

Learning method

  • Active pedagogy: 70% practical, 30% theory for rapid assimilation.
  • Unlimited access to e-learning platform with replay videos and UiPath resources.
  • Groups limited to 10 for personalized remote coaching.
  • 3-month post-training follow-up with expert support and alumni community.

Methods, materials and delivery

The Training Marketing Automation - Automating Advanced RPA Workflows program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Marketing Automation - Automating Advanced RPA Workflows program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Marketing Automation - Automating Advanced RPA Workflows program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.

Verified reviews

What our learners

4.9 · +100 verified reviews
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
Read all reviews
Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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