Training Mailchimp - Optimizing Your Professional Email Campaigns

$5,775

  • 5 days
  • Onsite
  • 10 people max.
Ref: ARY603
10 people max.
$5,775
In-company rate: from $10,395 for the whole team
On-site and certification exam on quote
5 days
Onsite

Don't let this gap widen

Why this program matters

  • Failing to master Mailchimp exposes your business to concrete losses.

  • Non-optimized campaigns post open rates below 15% according to 2024 benchmarks.

  • You miss conversion opportunities and lose time on repetitive manual tasks.

  • Your brand image suffers and competitors gain ground digitally.

  • Act now to secure your skills.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Mailchimp training objectives

  • Master the fundamentals of Mailchimp in a professional context
  • Develop solid skills in creating email campaigns
  • Design high-performing newsletters tailored to your business
  • Implement simple automations using Mailchimp tools
  • Optimize the performance of your digital marketing initiatives
  • Integrate best practices from Qualiopi-certified training

Mailchimp curriculum: 5 modules over 5 days

Module 1 : Theme: Discovering Mailchimp and Initial Setup (interface, accounts, integrations)

Participants explore the Mailchimp interface during a practical and professional training session. They create their account, configure basic settings, and import an initial contact list. Hands-on exercises help them master essential features, with personalized support for each learner.

Module 2 : Theme: Creating Email Campaigns with Mailchimp (templates, design, content)

This day focuses on designing high-performing campaigns in Mailchimp. Learners explore templates, customize designs, and write engaging content. Real business cases illustrate best practices, including A/B testing and message optimization to maximize impact.

Module 3 : Theme: Segmentation and Contact Management in Mailchimp (lists, tags, audiences)

Professionals learn to effectively segment audiences using Mailchimp tools. They use tags and groups to precisely target messages. Practical exercises with sample data help master contact management and improve campaign deliverability.

Module 4 : Theme: Automations and Advanced Workflows with Mailchimp (triggers, scenarios)

Participants set up simple and effective automations in Mailchimp. They create welcome, follow-up, and nurturing scenarios tailored to business needs. Realistic scenarios demonstrate how these tools boost engagement and conversion.

Module 5 : Theme: Performance Analysis and Mailchimp Certification (reports, KPIs, optimization)

The final day covers result analysis using Mailchimp reports. Learners interpret key KPIs and refine their strategies. A final project validates the skills acquired during this professional certification training.

How Mailchimp skills are assessed

  • Interactive quizzes at the end of each day
  • Final practical project with presentation to the group
  • Competency assessment grid in real-world scenarios

How the Mailchimp course is taught

  • Guided practical exercises based on business cases
  • Pair work to encourage collaboration
  • Personalized feedback from the expert trainer
  • Access to post-training resource platform

Mailchimp training: access and practical arrangements

The Training Mailchimp - Optimizing Your Professional Email Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Mailchimp - Optimizing Your Professional Email Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Mailchimp - Optimizing Your Professional Email Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Mailchimp training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Mailchimp: frequently asked questions

Which tools are used in Mailchimp training?+
Hands-on work runs on interface, accounts, integrations, templates, design and content. Those tools come from the Mailchimp program itself, delivered on site over 5 days, so participants practise on the stack they will use at work.
What can participants do after Mailchimp training?+
They can master the fundamentals of Mailchimp in a professional context, develop solid skills in creating email campaigns and design high-performing newsletters tailored to your business. Those are the stated objectives of the Mailchimp program at Beginner level, checked by the end-of-session assessment.
What does the Mailchimp program cover, day by day?+
Day 1: Theme: Discovering Mailchimp and Initial Setup (interface, accounts, integrations). Day 2: Theme: Creating Email Campaigns with Mailchimp (templates, design, content). Day 3: Theme: Segmentation and Contact Management in Mailchimp (lists, tags, audiences). Day 4: Theme: Automations and Advanced Workflows with Mailchimp (triggers, scenarios). Day 5: Theme: Performance Analysis and Mailchimp Certification (reports, KPIs, optimization). The Mailchimp program runs over 5 days, delivered on site.
How is Mailchimp training assessed?+
Assessment relies on interactive quizzes at the end of each day, final practical project with presentation to the group and competency assessment grid in real-world scenarios. Learni issues a completion certificate together with the individual assessment report at the end of the Mailchimp program, which an L&D team can file as evidence.
How much does Mailchimp training cost per participant?+
Mailchimp training costs $5,775 per participant. For an in-company team, the flat rate starts at $10,395 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Mailchimp training take?+
5 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Mailchimp training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Mailchimp training?+
Basic computer proficiency, regular use of the internet, and professional email.
Is a certificate issued after Mailchimp training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
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