Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training Lead Nurturing - Convert Prospects into Loyal Customers training are: Experience in digital marketing, basics in email marketing, and use of a CRM such as HubSpot or Salesforce. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training Lead Nurturing - Convert Prospects into Loyal Customers training is available in distanciel. The format can be adapted to your needs (inter, intra, custom).

Training Lead Nurturing - Convert Prospects into… | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training Lead Nurturing - Convert Prospects into Loyal Customers training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training Lead Nurturing - Convert Prospects into Loyal Customers training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training Lead Nurturing - Convert Prospects into Loyal Customers training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master lead nurturing strategies for professional enterprise campaigns

Develop certified automated and personalized customer journeys

Configure automation tools to nurture prospects effectively

Optimize content and email sequences to boost professional engagement

Analyze performance and ROI of lead nurturing campaigns in a business context

Implement advanced scoring and segmentation for lasting skills

Training program

Module 1Lead Nurturing Strategy: Design Personalized Customer Journeys (Segmentation, Lead Scoring, CRM Tools)

In-depth analysis of sales cycles and identification of prospect friction points, definition of detailed personas and mapping of nurturing journeys tailored to your company, setup of dynamic lead scoring systems with hands-on exercises on real data, creation of a complete strategic plan including timelines and measurable objectives, collaborative workshops to simulate concrete B2B scenarios and produce a deployable deliverable for your organization.

Module 2Lead Nurturing Automation Tools: Configure Advanced Workflows (HubSpot, ActiveCampaign, Zapier Integrations)

Installation and configuration of leading tools like HubSpot for automated nurturing flows, integration with existing CRMs via API and Zapier for seamless prospect data synchronization, development of conditional workflows with intelligent branches based on user behaviors, live testing of email triggers and push notifications, hands-on exercises to build a complete nurturing sequence on an e-commerce case study, generation of initial reports to validate technical effectiveness from day one.

Module 3Personalized Lead Nurturing Content: Create Engaging Email Sequences (A/B Testing, Dynamic Content)

Design of hyper-personalized content adapted to funnel stages using advanced templates and dynamic variables, crafting of high-performing nurture emails with storytelling and irresistible calls to action, implementation of multivariate A/B tests on subject lines, designs, and timings to optimize open rates, use of tools like Litmus for multi-platform previews, creative workshops on your capstone project with expert feedback, production of a set of 10 production-ready emails for certified enterprise use.

Module 4Lead Nurturing Measurement & Optimization: Analyze KPIs and Scale Campaigns (ROI, Predictive ML, Retargeting)

Definition of key KPIs such as MQL to SQL conversion and nurturing ROI using Google Analytics and HubSpot dashboards, in-depth analysis of metrics via heatmaps and cohorts to identify bottlenecks, implementation of automated optimization loops including machine learning for churn predictions, practical scaling cases on high volumes with cross-channel retargeting, ROI simulations on real scenarios from your industry, finalization of the capstone project with a post-training action plan and personalized audit for immediate enterprise rollout.

Evaluation method

Multiple-choice quiz to validate knowledge on lead nurturing strategies and tools
Continuous evaluation through practical exercises and built workflows
Presentation of the capstone project: complete and measured nurturing campaign