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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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The Training Lead Nurturing 2026 - Maximizing Qualified Conversions training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Lead Nurturing 2026 - Maximizing Qualified Conversions training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Lead Nurturing 2026 - Maximizing Qualified Conversions training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Immersion in predictive analysis of lead behaviors, hands-on with Google Analytics 4 and BigQuery for RFM audience segmentation, exercises on real business datasets, modeling personalized journeys with interactive diagrams, creation of a complete nurturing mapping as day-one deliverable, focus on 2026 signals like zero-party data to anticipate conversions.
Building hyper-personalized journeys via generative AI, integration of ChatGPT and Jasper for adaptive emails, multivariate A/B tests on Klaviyo or ActiveCampaign, practical workshops on real e-commerce cases, generation of 10 content variants for nurturing, real-time engagement measurement, delivery of a reusable AI template boosting open rates by 40% in simulations.
Developing hybrid scoring models combining rules and ML, advanced setup in HubSpot and Marketo with Prophet for predictions, exercises on 360° scoring integrating offline signals, calibration on qualified lead histories, iterative optimization via backtesting, production of a personalized scoring dashboard as day output, reduction of 50% false positives in practical business cases.
Deploying cross-channel workflows via Zapier and Make.com, synchronization of SMS, WhatsApp, email, and LinkedIn ads, omnichannel simulations from cold to hot leads, integration with Slack for sales alerts, resilience testing for high-volume flows, development of a scalable multi-channel matrix, proven 30% nurturing speed gain in real exercises for sales teams.
Precise ROI calculation for nurturing with multi-touch attribution models, implementation of Looker Studio dashboards connected to CRM, LTV forecasting via basic Python and advanced Excel, final audit of red thread project, AARRR framework adapted for 2026, continuous optimization plan post-training, defense of complete deliverable measuring 25% conversion uplift, preparation for business competency certification.
Target audience
Marketing managers, growth hackers, CRM experts seeking to advance their nurturing skills
Prerequisites
Mastery of marketing automation tools (HubSpot, Marketo), experience in lead generation and CRM
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