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Training Influence Marketing - Boost Your Digital Strategy

Ref: ZEA281
10 people max.
From $4,620 HT / per person
On-site on request · +$540 with certification exam
4 days
Onsite

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Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Master advanced influence marketing techniques in a professional context
  • Develop strategic partnerships with influencers for your business
  • Design measurable certifying campaigns aligned with your business objectives
  • Optimize your presence on platforms to maximize training ROI
  • Implement analysis tools to drive your influence marketing actions
  • Strengthen your team's skills in digital entrepreneurship
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Theme: Influence marketing fundamentals and influencer identification (tools like Klear, scoring methods, persona deliverables)

Participants explore the basics of influence marketing applied to entrepreneurship. They analyze real startup cases, use influencer detection tools and create target personas. Practical exercises allow mapping relevant profiles for their freelance activity or business creation. Each learner leaves with an initial mapping of potential partners.

Module 2Theme: Influence marketing campaign design (tools like Asana, brief methods, editorial calendar deliverables)

This day is dedicated to building high-performing campaigns. Participants learn to write effective briefs, negotiate partnerships and plan content aligned with their business strategy. Practical workshops include negotiation simulations and creation of a complete editorial calendar tailored to the needs of freelancers and startups.

Module 3Theme: Influence marketing execution and monitoring (tools like Hootsuite, tracking methods, dashboard deliverables)

Learners deploy campaigns in real conditions. They configure monitoring tools, measure key indicators and adjust actions in real time. Concrete business cases allow testing various scenarios. The final deliverable is a ready-to-use dashboard to drive influence marketing performance.

Module 4Theme: Influence marketing optimization and scaling (tools like Google Analytics, scaling methods, action plan deliverables)

The final day focuses on continuous optimization and scaling. Participants analyze their campaign results, identify growth levers and build a sustainable action plan for their business. Scaling exercises include channel diversification and process automation to maximize professional impact.

Evaluation method

  • Knowledge validation quiz after each day
  • Real-life scenario with campaign presentation
  • Delivery of a personalized action plan evaluated by the trainer

Learning method

  • Structured methodology to launch influence campaigns
  • Concrete tools to identify and manage influencers
  • ROI measurement and optimization techniques
  • Strategies adapted to startup and freelance contexts

Methods, materials and delivery

The Training Influence Marketing - Boost Your Digital Strategy program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Influence Marketing - Boost Your Digital Strategy program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Influence Marketing - Boost Your Digital Strategy program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Influence Marketing - Boost Your Digital Strategy training cost?+
The individual price is $4,620 (USD). The team / on-site group package is shown on the course page. A detailed quote is sent within one business day.
How long is the Training Influence Marketing - Boost Your Digital Strategy training?+
The training lasts 4 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic experience in digital marketing, active management of professional social networks and notions of business strategy.
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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