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Training: Google Ads - Master and Optimize Your High-Performing Advertising Campaigns

Course created on July 27, 2026Updated on October 5, 2026

On quote

3 days
Onsite
10 people max.

Request a quote See the program

Ref: VFN808

10 people max.

On quote

In-company rate: on quote

On-site and certification exam on quote

3 days

Onsite

Don't let this gap widen

Why this program matters

Without mastering Google Ads, your ad campaigns waste up to 40% of the allocated budget, for an average loss of 5 000 € per month for a typical SME.
75% of underperforming advertisers see their ROI drop by 50% in one year, missing thousands of qualified leads to the competition.
These accumulated errors threaten company growth, expose marketing managers to professional failures, and risk sinking independent agencies.
Every day without advanced optimization amplifies the losses: act before your visibility collapses irreparably.

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Every program built with a dedicated engineer

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Learning objectives

Understand how advertising works on Google Ads
Create effective Search and Display campaigns
Manage ads, budgets, and bids
Optimize targeting and conversions
Analyze campaign results with Google Analytics

Program

Module 1Fundamentals and Account Structuring

Presentation of Google Ads, terminology, account structure (campaigns, ad groups, keywords, ads), definition of marketing objectives, network strategies (Search, Display, Shopping, Video), creation of your first account and optimal organization.

Module 2Creating Profitable Campaigns

Choosing campaign objectives, geographic and demographic targeting, writing high-performing ads (headlines, descriptions, extensions), selecting relevant keywords, introduction to Quality Score, budget management, conversion tracking.

Module 3Optimization, Monitoring, and Performance Analysis

Analyzing results with Google Analytics and Google Ads, optimizing campaigns (bid adjustments, negative keyword management, A/B ad testing), automation and management scripts, introduction to remarketing and audience usage, best practices to improve ROI.

Evaluation method

Ongoing case study with presentation at the end of each day
Quizzes and practical exercises
Final evaluation based on setting up a campaign

Learning method

Interactive sessions with real-time demonstrations
Practical exercises based on real cases
Access to detailed course materials and additional resources

Methods, materials and delivery

The Training: Google Ads - Master and Optimize Your High-Performing Advertising Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Google Ads - Master and Optimize Your High-Performing Advertising Campaigns program, the following equipment is required:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, hands-on exercises and complementary resources
Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Google Ads - Master and Optimize Your High-Performing Advertising Campaigns program is performed through:

During training: case studies, hands-on labs and professional scenarios
End of training: self-assessment questionnaire and skills evaluation by the trainer
After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

Triple validation: technical, pedagogical, sectoral.
Minimum rating 4.8/5 over the last 12 sessions.

Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

Live briefing on goals and team context.
Veto right — we swap the trainer for free if needed.

Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

Hands-on cases drawn from your stack and projects.
Program co-written then validated by your team.

Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

NPS, knowledge quizzes and skills self-assessment.
Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack

Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

Backpack, notebooks and essential supplies
Distributed through our partner charities
Included, at no extra cost to you

Enroll and offer a kit

FAQ

Frequently asked questions

What can participants do after Training: Google Ads training?+

They can understand how advertising works on Google Ads, create effective Search and Display campaigns and manage ads, budgets, and bids. Those are the stated objectives of the Training: Google Ads program at Intermediate level, checked by the end-of-session assessment.

What does the Training: Google Ads program cover, day by day?+

Day 1: Fundamentals and Account Structuring. Day 2: Creating Profitable Campaigns. Day 3: Optimization, Monitoring, and Performance Analysis. The Training: Google Ads program runs over 3 days, delivered on site.

How is Training: Google Ads training assessed?+

Assessment relies on ongoing case study with presentation at the end of each day, quizzes and practical exercises and final evaluation based on setting up a campaign. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Google Ads program, which an L&D team can file as evidence.

How much does Training: Google Ads training cost per participant?+

Training: Google Ads training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.

How long does Training: Google Ads training take?+

3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.

Who pays for Training: Google Ads training?+

Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.

What do participants need to know before Training: Google Ads training?+

Basic knowledge of digital marketing and web navigation.

Is a certificate issued after Training: Google Ads training?+

Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.

Does Learni provide the equipment for Training: Google Ads training?+

No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.

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