Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master the fundamentals of GA4 for professional enterprise analysis
- Configure GA4 data streams tailored to your websites and apps
- Develop certifiable skills in custom reports and segments
- Analyze user behaviors using GA4 2026 tools
- Implement advanced tracking to optimize business performance
- Design GA4 dashboards for rapid data-driven decisions
The Learni story
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1GA4 Fundamentals: Interface and Initial Configuration (Accounts, Properties, Data Streams)
Dive into the GA4 universe by creating your first professional account, explore the intuitive interface with its real-time and acquisition reports, configure web and app properties via the guided assistant, test initial data streams on a concrete site, complete practical exercises to validate basic hits and events, produce an initial report on organic traffic with personalized trainer feedback.
Module 2GA4 Configuration: Events, Conversions, and Tag Manager (GTM Integration)
Install the GA4 code on your sites via Google Tag Manager live, define custom events like clicks and scrolls, set up e-commerce conversions to track precise sales, test in debug mode to avoid common errors, apply to a real company case with scroll depth and cart abandonment, generate automated recommendations, and document your implementation for immediate replication.
Module 3GA4 Reports: Exploration and Audiences (Segments, Funnel Analysis)
Leverage standard reports to decipher traffic, engagement, and monetization, create advanced segments for high-value user behaviors, analyze funnel paths with multi-channel attribution, use explorations to cross demographic data and sources, practice on real e-commerce datasets, build actionable insights like reducing bounce rates, and export visualizations for impactful internal reports.
Module 4GA4 2026 Evolutions: Predictive AI and Ongoing Project (Dashboards, Privacy)
Anticipate 2026 updates with a focus on AI for churn predictions and lifetime value, integrate consent mode for advanced GDPR compliance, customize BigQuery exports for deep analyses, finalize your ongoing project by deploying a complete Looker Studio dashboard connected to GA4, simulate privacy-first scenarios without third-party cookies, receive skills certification and a post-training action plan to scale in your organization.
Evaluation method
- GA4 certification MCQ to validate acquired skills at the end of the session
- Continuous evaluation through practical exercises and interactive quizzes
- Presentation of the ongoing GA4 project with trainer audit
Learning method
- Sessions led by certified active Google Analytics experts
- Hands-on exercises on real GA4 accounts and company cases
- Progressive ongoing GA4 project over 4 days
- Complete pedagogical materials and unlimited replay access
Methods, materials and delivery
The Training GA4 2026 - Analyze Web Data in Real Time program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training GA4 2026 - Analyze Web Data in Real Time program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training GA4 2026 - Analyze Web Data in Real Time program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.
Verified reviews
What our learners
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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