Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
1 seat held for the next session
30:00Held for another
Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.
Trusted by — schools, companies and industrial groups
Every program built with a dedicated engineer
Learning objectives
- Discover the key steps of a successful trade show
- Design an attractive and impactful booth
- Master client approach techniques
- Prepare your visual and sales materials
- Evaluate the effectiveness of your participation
- Anticipate trade show logistics and budget
Our social commitment
A school kit donated to a child for every training
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without trade show training, 70% of participants waste 5,000€ on ineffective booths, lose 40% of potential leads due to unpolished pitches, suffer logistical stress that ruins 2 out of 3 trade show days, see ROI drop below 10% compared to 35% for trained professionals, expose their brand to immediate forgetfulness among 80% of passive visitors, miss 25% of direct sales due to lack of impactful visuals, risk GDPR fines on poorly managed badges and tarnished reputation from negative customer feedback.
Program
Module 1Trade Show Preparation: Plan with Checklists and Software (Canva, Excel)
Dive into the overall strategy, identify clear objectives, target ideal visitors, develop a detailed schedule with practical exercises on personalized checklists, simulate a realistic budget in groups to anticipate hidden costs, leave with a ready-to-use Excel template that boosts your organization starting tomorrow.
Module 2Booth Design: Create Impactful Visuals (Canva, Photoshop Intro)
Learn to design an irresistible booth, test attractive layouts on Canva with immediate trainer feedback, integrate strong branding elements through collaborative exercises, analyze real successful trade show cases, produce your own exportable mockup that captures attention in 3 seconds.
Module 3Trade Show Animation: Sales Techniques and Networking (Scripts, Role-Plays)
Master smooth client approaches, practice engaging pitches in filmed role-plays for self-correction, discover networking tips through real case studies from events like VivaTech, generate qualified leads with tested scripts, leave confident with an argument kit that converts 20% more prospects.
Module 4Follow-Up and Review: Measure ROI (Spreadsheets, Deliverable Reports)
Evaluate concrete trade show feedback, calculate precise ROI with advanced Excel spreadsheets on simulated data, optimize future participations through dynamic group debriefs, create a professional summary report, integrate basic CRM follow-up tools, end with a deliverable final project that demonstrates your trade show mastery.
Evaluation method
- Daily interactive quizzes, evaluated role-plays, graded final trade show project.
Learning method
- Practical exercises 70%, real case studies 20%, applied theory 10%.
Methods, materials and delivery
The Trade Show Training - Boost Your Sales at Professional Trade Shows program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Trade Show Training - Boost Your Sales at Professional Trade Shows program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Trade Show Training - Boost Your Sales at Professional Trade Shows program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Trade Show Training - Boost Your Sales at Professional Trade Shows training cost?+
The individual price is $4,620 (USD). The team / on-site group package is shown on the course page. A detailed quote is sent within one business day.
How long is the Trade Show Training - Boost Your Sales at Professional Trade Shows training?+
The training lasts 4 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Motivation for event management, basic communication skills, no specific tools required.
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote
This training across cities
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