← Back

Advanced Expo Training - Maximize Sales and ROI at Professional Trade Shows

Ref: WAM270
10 people max.
$2,640 HT / per person
−15% from 2 people−30% from 3 people−50% from 5 people
Pay in 3 installments · +$300/day onsite · +$540 with certification exam
2 days
Remote

Share in 2 clicks

EquansAptarArcelorMittalUbisoftINSEECLa PlateformeCESIEFREIEPSIINGETISMy Digital SchoolYnovEquansAptarArcelorMittalUbisoftINSEECLa PlateformeCESIEFREIEPSIINGETISMy Digital SchoolYnov

Learning objectives

  • Optimize booth strategy to attract 2x more visitors
  • Design impactful visual materials with professional tools
  • Master client interaction animations for qualified leads
  • Precisely measure expo ROI using advanced KPIs
  • Anticipate 2024 trends for innovative booths
  • Develop a post-expo plan to convert 50% of leads
  • Reduce unnecessary costs by 30% through optimization

The Learni story

Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.

Don't let this gap widen

Why this program matters

  • Without advanced expo training, you risk losing 40% of qualified leads, as indicated by the Salons France 2023 study where 62% of booths report an ROI below 20%.

  • Waste budget on poorly designed booths that repel 70% of visitors, miss 50% of potential sales due to bland pitches, and let 80% of prospects slip away without effective follow-up.

  • Risk GDPR fines on poorly managed client databases, or obsolescence against innovative competitors capturing 3x more business.

  • Invest 14 hours to reverse the trend, go from 15% to 55% ROI, and secure sustainable growth without these costly pitfalls.

Allan Busi
Allan Busi

Learni Trainer · Expert

73%productivity gap
×3cost of inaction

Program

Module 1Expo Strategy: Develop Brief and Impactful Mockups (SWOT, Canva, Strategic Plan Deliverables)

Dive into competitive analysis via SWOT matrix applied to real trade show cases, design immersive mockups with Canva during practical workshops on your sector, write a personalized expo brief incorporating AIDA methods to capture attention, test your prototypes in groups to refine visual impact, gain confidence to turn every m² of booth into a lead-generating machine, and leave with ready-to-deploy tools for immediate results.

Module 2Animation and ROI: Client Engagement and Post-Expo Analysis (CRM, KPIs, Performance Report Deliverables)

Learn to deliver irresistible pitches with storytelling techniques in live role-plays, integrate CRM data to qualify prospects in real-time via HubSpot exercises, calculate precise ROI with advanced Excel spreadsheets on quantified cases, develop an automated follow-up plan to boost conversions by 40%, analyze common mistakes to avoid them, and conclude with the presentation of your complete expo project, ready to generate explosive sales at the next trade show.

Evaluation method

  • Continuous evaluation through practical exercises, final KPI quiz, personal project presentation with expert feedback.

Learning method

  • 70% hands-on practice on real cases, 30% actionable theory, pair exercises for immediate feedback.

Methods, materials and delivery

The Advanced Expo Training - Maximize Sales and ROI at Professional Trade Shows program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Advanced Expo Training - Maximize Sales and ROI at Professional Trade Shows program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Advanced Expo Training - Maximize Sales and ROI at Professional Trade Shows program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are eligible for corporate training budgets and employer-funded plans.

Verified reviews

What our learners

4.9 · +100 verified reviews
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
Read all reviews
Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

Your professional training, anywhere

Let's build
your next
program.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

Reply within 24 h · Industry-certified · Corporate funding
WhatsApp