Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Training Email Marketing - Boost Your Sales with Professional Email
Trusted by — schools, companies and industrial groups
25,806 programs · 25 countries
Every program built with a dedicated engineer
Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.
Email Marketing training objectives
- Master the basics of email marketing in certified professional training.
- Develop skills in creating engaging newsletters for businesses.
- Set up CRM tools like HubSpot for effective email campaigns.
- Implement email marketing strategies tailored to professional needs.
- Optimize open and conversion rates in beginner email marketing.
- Analyze email performance with certified business metrics.
Email Marketing curriculum: 5 modules over 5 days
Module 1 : Email Marketing Fundamentals: Essential Principles and GDPR Compliance (Strategies, List Segmentation)
Dive into the basics of email marketing through interactive presentations on commercial objectives, segment your contact lists using simple tools like Excel and Mailchimp, discover GDPR applied to professional emailing, analyze real cases of beginner companies that boosted sales by 30%, and create your first email campaign plan with ready-to-use templates for immediate hands-on practice.
Module 2 : Email Marketing Creation: Designing Attractive Newsletters (Visual Tools, Persuasive Content)
Learn to design impactful marketing emails using Canva and Mailchimp for responsive designs, write attention-grabbing subject lines tested with A/B examples, integrate optimized calls-to-action for conversions, test deliverability across different ESPs, and produce a complete newsletter on a business case study, gaining practical skills for immediate professional results.
Module 3 : Email Marketing Tools: Introduction to HubSpot and Salesforce (CRM Integration, Automations)
Discover HubSpot and Salesforce for beginner email marketing, set up basic email automation workflows, securely import CRM contacts, create personalized email sequences tailored to leads, simulate cross-channel campaigns with guided exercises, and evaluate business sales impact via simple dashboards, consolidating your certified skills in professional tools.
Module 4 : Email Marketing Strategies: Advanced Segmentation and Personalization (Lead Nurturing, Scoring)
Master dynamic segmentation for targeted email marketing using HubSpot, develop personalized customer journeys with lead scoring, integrate CRM data for hyper-personalized sends, test nurturing scenarios on real business cases, optimize automated flows to reduce churn by 20%, and produce a complete strategic plan with deployable deliverables for professional contexts.
Module 5 : Email Marketing Analysis and Optimization: Metrics and A/B Testing (Reports, ROI Calculation)
Analyze email marketing KPIs like open rates and CTR using HubSpot and Google Analytics, conduct A/B tests on subjects and content to boost performance, calculate campaign ROI with professional formulas, correct common beginner errors through practical audits, and finalize an optimization report on a real business project, validating your new certified skills for immediate application.
How Email Marketing skills are assessed
- Daily interactive quizzes to validate theoretical knowledge.
- Practical case studies evaluated by expert trainers.
- Final email marketing campaign project with personalized feedback.
How the Email Marketing course is taught
- Dynamic theoretical presentations with concrete business examples.
- Practical workshops on real HubSpot and Salesforce tools.
- Simulations of professional email campaigns.
- Continuous feedback and individual coaching for rapid progress.
Email Marketing training: access and practical arrangements
The Training Email Marketing - Boost Your Sales with Professional Email program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Email Marketing - Boost Your Sales with Professional Email program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Email Marketing - Boost Your Sales with Professional Email program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Our method
How Learni guarantees the quality of your Email Marketing training
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
Our social commitment
A school kit donated to a child for every training booked
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
FAQ
Email Marketing: frequently asked questions
Which tools are used in Email Marketing training?+
Hands-on work runs on strategies, list Segmentation, visual Tools, persuasive Content, CRM Integration and automations. Those tools come from the Email Marketing program itself, delivered on site over 5 days, so participants practise on the stack they will use at work.
What can participants do after Email Marketing training?+
They can master the basics of email marketing in certified professional training, develop skills in creating engaging newsletters for businesses and set up CRM tools like HubSpot for effective email campaigns. Those are the stated objectives of the Email Marketing program at Beginner level, checked by the end-of-session assessment.
What does the Email Marketing program cover, day by day?+
Day 1: Email Marketing Fundamentals: Essential Principles and GDPR Compliance (Strategies, List Segmentation). Day 2: Email Marketing Creation: Designing Attractive Newsletters (Visual Tools, Persuasive Content). Day 3: Email Marketing Tools: Introduction to HubSpot and Salesforce (CRM Integration, Automations). Day 4: Email Marketing Strategies: Advanced Segmentation and Personalization (Lead Nurturing, Scoring). Day 5: Email Marketing Analysis and Optimization: Metrics and A/B Testing (Reports, ROI Calculation). The Email Marketing program runs over 5 days, delivered on site.
How is Email Marketing training assessed?+
Assessment relies on daily interactive quizzes to validate theoretical knowledge, practical case studies evaluated by expert trainers and final email marketing campaign project with personalized feedback. Learni issues a completion certificate together with the individual assessment report at the end of the Email Marketing program, which an L&D team can file as evidence.
How much does Email Marketing training cost per participant?+
Email Marketing training costs $5,775 per participant. For an in-company team, the flat rate starts at $10,395 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Email Marketing training take?+
5 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Email Marketing training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Email Marketing training?+
Basic computer use, proficiency with personal emails, and daily internet navigation.
Is a certificate issued after Email Marketing training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Your professional training, anywhere
Let's build your Email Marketing learning path.
30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.
Reply within 24h · Vetted experts · USD invoicing · W-9 available
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