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Training Data Lake 2026 - Optimize Your Advertising Campaigns

Ref: FND369
10 people max.
$6,600 HT / per person
−15% from 2 people−30% from 3 people−50% from 5 people
Pay in 3 installments · +$180/day onsite · +$540 with certification exam
5 days
in-person

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Learning objectives

  • Master the 2026 Data Lake architecture to integrate professional advertising campaign data
  • Develop data ingestion and governance skills to optimize enterprise strategies
  • Design advanced pipelines connecting the Data Lake to Google Ads and Facebook Ads platforms
  • Optimize advertising performance through real-time analysis in a certified environment
  • Implement SEA retargeting solutions based on scalable data lakes
  • Train experts capable of leading data projects within their organizations

The Learni story

Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan Busi
Allan Busi

Learni Trainer · Expert

73%productivity gap
×3cost of inaction

Program

Module 1Theme: Data Lake 2026 - Architecture and Ingestion of Advertising Data (Azure, AWS, ETL Pipelines)

Participants discover the modern 2026 Data Lake architecture tailored for advertising data flows. They configure landing, raw, and curated zones using Azure Data Lake and AWS S3. Practical exercises focus on ingesting Google Ads and Facebook Ads logs via automated ETL pipelines. Real-world business cases illustrate data structuring for retargeting. Deliverables: functional pipeline and governance schema.

Module 2Theme: Data Lake 2026 - SEA Data Governance and Quality (Catalog, Lineage, Quality)

This day deepens data governance in a 2026 Data Lake for SEA campaigns. Learners implement data catalogs, automated lineage, and quality rules using Great Expectations. Exercises cover anomaly detection in Facebook Ads and Google Ads data. Real enterprise use cases with performance reporting. Deliverables: documented catalog and quality dashboard.

Module 3Theme: Data Lake 2026 - Advanced Analysis and Modeling for Advertising (Spark, dbt)

Experts learn to model advertising data in the 2026 Data Lake using Spark and dbt. Transformation of logs into analytical models for ROAS calculation and attribution. Hands-on work with real Google Ads and Facebook Ads datasets. Query optimization for real-time retargeting. Concrete business cases from the sector. Deliverables: deployed dbt models and analysis reports.

Module 4Theme: Data Lake 2026 - Integration with Google Ads and Facebook Ads (API, Audiences)

Focus on bidirectional integration of the 2026 Data Lake with advertising platforms. Configuration of automated exports to Google Ads and Facebook Ads for dynamic audience creation. Exercises on synchronizing SEA retargeting segments. Enterprise case with impact measurement on conversions. Deliverables: functional API connectors and activated audiences.

Module 5Theme: Data Lake 2026 - Campaign Optimization and Scaling (Monitoring, Automation)

Final day dedicated to continuous campaign optimization via the 2026 Data Lake. Implementation of real-time monitoring, alerts, and automated advertising adjustments. Final projects on complete SEA scenarios including Google Ads and Facebook Ads. Results analysis and strategic recommendations. Deliverables: operational monitoring system and certified optimization plan.

Evaluation method

  • Daily practical projects with presentations
  • Technical skills validation quizzes
  • Final group project evaluated by peers

Learning method

  • Data Lake Architecture and Governance
  • Integration of Google Ads and Facebook Ads Advertising Data
  • Advanced Modeling and Analysis with Spark and dbt
  • Automation and Scaling of SEA Campaigns

Methods, materials and delivery

The Training Data Lake 2026 - Optimize Your Advertising Campaigns program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Data Lake 2026 - Optimize Your Advertising Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Data Lake 2026 - Optimize Your Advertising Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.

Verified reviews

What our learners

4.9 · +100 verified reviews
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
Read all reviews
Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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