Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training Brevo - Mastering Email Marketing Automation training are: Basic knowledge of digital marketing, email usage, and spreadsheets like Excel. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training Brevo - Mastering Email Marketing Automation training is available in distanciel. The format can be adapted to your needs (inter, intra, custom).

Training Brevo - Mastering Email Marketing… | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training Brevo - Mastering Email Marketing Automation training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training Brevo - Mastering Email Marketing Automation training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training Brevo - Mastering Email Marketing Automation training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training access terms and deadlines

Training objectives

Master the fundamentals of Brevo for professional email campaigns

Develop qualified, GDPR-compliant contact lists in a business context

Design responsive emails using Brevo's drag-and-drop editor

Implement simple and effective marketing automations

Analyze campaign performance to optimize ROI with certifications

Integrate Brevo with CRM tools for seamless contact management

Training program

Module 1Brevo Fundamentals: Account Setup and Contact Management (interface, GDPR, segmentation)

Immersive discovery of the Brevo interface with professional account creation, importing and cleaning contact lists using integrated tools, advanced segmentation by demographic and behavioral criteria to precisely target prospects, practical exercises on real business cases, first transactional send tests and GDPR validation for immediate compliance, production of a ready-to-use qualified list by the end of the day.

Module 2Creating Brevo Campaigns: Responsive Emails and Newsletters (drag-and-drop editor, templates, personalization)

Dive into Brevo's intuitive drag-and-drop editor to design visually impactful emails, dynamic personalization with variables and merge tags to boost engagement, responsive adaptation for mobile and desktop via integrated A/B tests, practical workshops on ready-to-use templates adapted to your sector, test newsletter sends with real-time tracking, creation of a kit of 3 professional, deliverable emails optimized for conversion.

Module 3Brevo Automation and Analysis: Workflows and Reporting (scenarios, metrics, ROI optimization)

Building Brevo automation workflows for lead nurturing and abandoned cart reminders, simple connection to external tools like websites or CRM via no-code API, in-depth analysis of key metrics with personalized dashboards, exercises on concrete business cases to identify bottlenecks, iterative optimization of campaigns via data-driven insights, finalization of a strategic action plan with performance report certifying your new skills.