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Training Brevo - Automate Your Professional Marketing Campaigns

Ref: RZF725
10 people max.
$6,600 HT / per person
−15% from 2 people−30% from 3 people−50% from 5 people
Pay in 3 installments · +$300/day onsite · +$540 with certification exam
5 days
Remote

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Learning objectives

  • Master advanced Brevo segments to precisely target your business audiences
  • Develop certified Brevo automation workflows to boost conversions
  • Design Brevo multichannel campaigns integrating email, SMS, and chat
  • Optimize performance with Brevo analytics for measurable ROI
  • Implement Brevo API integrations into your professional CRM tools
  • Deploy GDPR-compliant strategies via Brevo to secure your data

The Learni story

Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan Busi
Allan Busi

Learni Trainer · Expert

73%productivity gap
×3cost of inaction

Program

Module 1Brevo Segments and Lists: Customize Your Professional Audiences (segmentation tools, dynamic tags, advanced imports)

Dive into creating intelligent segments with Brevo, using behavioral filters and custom attributes for ultra-targeted lists, import CRM data via CSV or API, perform practical exercises on real business cases like segmenting a 10 000-contact database, test automatic synchronizations, produce your first optimized segment with performance report and concrete action plan for your future campaigns.

Module 2Advanced Brevo Email Campaigns: Design Responsive Templates (drag-and-drop editor, A/B testing, dynamic personalization)

Design high-performing emails in the advanced Brevo editor, integrate dynamic blocks and variables for one-to-one personalization, launch A/B tests on subjects and visuals to maximize opens, apply to an ongoing business project with real send to a test list, analyze initial metrics live, optimize mobile-first design, and generate a certified reusable template for your marketing teams.

Module 3Brevo Automations: Professional Workflow Scenarios (triggers, conditions, multichannel actions)

Build complex Brevo automated workflows starting from triggers like cart abandons or sign-ups, chain if/then conditions with email/SMS actions, integrate delays and lead scoring in practical exercises on real e-commerce cases, debug in real-time with simulation mode, deploy your first live scenario on a test database, measure immediate impact, and document for secure enterprise production rollout.

Module 4Brevo Integrations and Multichannel: Connect API/CRM (Zapier, Salesforce, live chat)

Master Brevo APIs for seamless connections with Zapier and webhooks, synchronize data with Salesforce or HubSpot via native connectors, activate live chat and transactional SMS in practical workshops on real business flows, test cross-channel automations like email followed by SMS, manage OAuth authentications, produce an integrated dashboard and implementation guide to scale your marketing operations without friction.

Module 5Brevo Analytics and Optimization: Boost ROI (dashboards, heatmaps, GDPR compliance)

Leverage advanced Brevo reports to track opens, clicks, and generated revenue, configure custom dashboards with heatmaps and funnel analysis on your ongoing project, apply data-driven optimizations like bounce removal, ensure GDPR compliance with double opt-in and logs, conduct a full campaign audit, conclude with a presentation and certified strategic plan for sustainable business performance.

Evaluation method

  • Multiple-choice quiz to validate learning at the end of the training
  • Continuous assessment through practical Brevo exercises
  • Presentation of the ongoing automated project to the trainer

Learning method

  • Courses delivered by an active certified Brevo expert trainer
  • Practical exercises on real business marketing cases
  • Progressive ongoing project with live campaign sends
  • Complete course materials and Brevo platform access provided to each participant

Methods, materials and delivery

The Training Brevo - Automate Your Professional Marketing Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Brevo - Automate Your Professional Marketing Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Brevo - Automate Your Professional Marketing Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are eligible for corporate training budgets and employer-funded plans.

Verified reviews

What our learners

4.9 · +100 verified reviews
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
Read all reviews
Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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