Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Training A/B Testing - Boost Your Web Conversions
Trusted by — schools, companies and industrial groups
41,114 programs · 25 countries
Every program built with a dedicated engineer
Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft, Microsoft and Atos.
A/B Testing training objectives
- Master the fundamentals of A/B testing in certified professional training
- Design solid test hypotheses to optimize business websites
- Develop practical skills on dedicated A/B testing tools
- Analyze test results to make data-driven decisions
- Implement multivariate tests adapted to professional needs
- Optimize conversion rates through expert monitoring practices
Program
A/B Testing curriculum: 5 modules over 5 days
Module 1 : A/B Testing Fundamentals: Principles and Methodology (Google Optimize, Hypotheses)
Discover the basics of A/B testing during this first immersive day, exploring scientific principles and common mistakes to avoid. Through interactive workshops on Google Optimize and Optimizely, formulate your first test hypotheses based on real company data, analyze concrete success cases like those from Amazon, produce an initial test plan validated by the trainer, and integrate monitoring concepts to oversee performance.
Module 2 : A/B Testing Design: Tools and Segmentation (VWO, Audience Targeting)
Dive into the practical design of A/B testing experiments with tools like Visual Website Optimizer and Unbounce. Segment audiences for targeted tests, create interactive mockups in groups, test landing page variants through hands-on exercises, integrate essential monitoring metrics like bounce rate, and deliver a ready-to-deploy test prototype, strengthening professional skills in web optimization.
Module 3 : A/B Testing Deployment: Technical Implementation (JavaScript, CMS Integration)
Learn to deploy A/B tests on live sites using custom JavaScript and CMS plugins like WordPress or Shopify. Configure integrations with Google Tag Manager, simulate launches in a controlled environment, monitor initial data in real-time with basic dashboards, manage statistical biases in practical workshops, and produce a complete deployment report to validate enterprise implementation.
Module 4 : A/B Testing Analysis: Results Interpretation (Statistics, Datadog-like Tools)
Master the analysis of A/B testing results using statistical tools integrated into Google Analytics and Mixpanel. Calculate significance with chi-square tests in guided sessions, interpret heatmaps and funnel reports, apply corrections for false positives in real case studies, integrate monitoring alerts to detect anomalies, and generate actionable insights to boost conversions in a certified professional context.
Module 5 : Advanced A/B Testing: Optimization and Scaling (Multivariate, Prometheus Monitoring)
Scale up with multivariate and personalized tests using stacks like ELK for user behavior logging. Optimize complex e-commerce campaigns, deploy automated A/B tests via APIs, analyze quantified business impact in final workshops, integrate Grafana for real-time metrics visualization, and conclude with a deliverable capstone project, certifying new A/B testing skills for the enterprise.
How A/B Testing skills are assessed
- Daily interactive quizzes on A/B testing concepts
- Practical case studies evaluated by the trainer
- Final complete A/B test project with analysis report
How the A/B Testing course is taught
- 100% practical teaching methods with real-world exercises
- Case studies from leading companies in web optimization
- Unlimited access to post-training video resources
- Qualiopi certification recognized for CPF and employers
A/B Testing training: access and practical arrangements
The Training A/B Testing - Boost Your Web Conversions program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training A/B Testing - Boost Your Web Conversions program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training A/B Testing - Boost Your Web Conversions program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Our method
How Learni guarantees the quality of your A/B Testing training
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
Our social commitment
A school kit donated to a child for every training booked
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
FAQ
A/B Testing: frequently asked questions
Which tools are used in A/B Testing training?+
Hands-on work runs on google Optimize, hypotheses, VWO, audience Targeting, javaScript and CMS Integration. Those tools come from the A/B Testing program itself, delivered on site over 5 days, so participants practise on the stack they will use at work.
What can participants do after A/B Testing training?+
They can master the fundamentals of A/B testing in certified professional training, design solid test hypotheses to optimize business websites and develop practical skills on dedicated A/B testing tools. Those are the stated objectives of the A/B Testing program at Beginner level, checked by the end-of-session assessment.
What does the A/B Testing program cover, day by day?+
Day 1: A/B Testing Fundamentals: Principles and Methodology (Google Optimize, Hypotheses). Day 2: A/B Testing Design: Tools and Segmentation (VWO, Audience Targeting). Day 3: A/B Testing Deployment: Technical Implementation (JavaScript, CMS Integration). Day 4: A/B Testing Analysis: Results Interpretation (Statistics, Datadog-like Tools). Day 5: Advanced A/B Testing: Optimization and Scaling (Multivariate, Prometheus Monitoring). The A/B Testing program runs over 5 days, delivered on site.
How is A/B Testing training assessed?+
Assessment relies on daily interactive quizzes on A/B testing concepts, practical case studies evaluated by the trainer and final complete A/B test project with analysis report. Learni issues a completion certificate together with the individual assessment report at the end of the A/B Testing program, which an L&D team can file as evidence.
How much does A/B Testing training cost per participant?+
A/B Testing training costs $5,775 per participant. For an in-company team, the flat rate starts at $10,395 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does A/B Testing training take?+
5 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for A/B Testing training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before A/B Testing training?+
Basic knowledge of digital marketing, experience using tools like Google Analytics, and elementary Excel skills for data analysis.
Is a certificate issued after A/B Testing training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for A/B Testing training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
Your professional training, anywhere
Let's build your A/B Testing learning path.
30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.
Reply within 24h · Vetted experts · USD invoicing · W-9 available
Suggestions
Training similar to A/B Testing.
Cloud computingIndustry-certifiedTraining Traefik Expert - Master the Cloud-Native Reverse Proxy
$4,725Quote within 24h
Performance & optimisationIndustry-certifiedTraining k6 - Master Advanced Load Testing
$4,620Quote within 24h
SOC, SIEM & detectionIndustry-certifiedAdvanced Wazuh Training - Master Open-Source SIEM and XDR
$7,875Quote within 24h
Performance & optimisation
Popular Performance & optimisation training.
Performance & optimisationIndustry-certifiedAdvanced Angular Training - Boost Performance and Scalability of Apps
$1,155Quote within 24h
Performance & optimisationIndustry-certifiedAdvanced Django Training - Master APIs and Scalability
$1,155Quote within 24h
Performance & optimisationIndustry-certifiedAdvanced Redshift Training - Optimize Performance and Scalability
$3,465Quote within 24h
Observability & monitoring
Popular Observability & monitoring training.
Observability & monitoringIndustry-certifiedAdvanced Datadog Training - Master Professional Cloud Monitoring
$6,300Quote within 24h
Observability & monitoringIndustry-certifiedAdvanced ELK Stack Training - Optimize Logs and Alerts in Production
$6,300Quote within 24h
Observability & monitoringIndustry-certifiedAdvanced Grafana Training - Master Professional Dashboards and Alerts
$7,875Quote within 24h
Containers & Kubernetes
Popular Containers & Kubernetes training.
Containers & KubernetesIndustry-certifiedAdvanced Docker Training - Deploy Scalable Clusters
$3,150Quote within 24h
Containers & KubernetesIndustry-certifiedAdvanced Helm Training - Automate Kubernetes Deployments
$7,875Quote within 24h
Containers & KubernetesIndustry-certifiedAdvanced Helm Training - Deploy Complex K8s Apps in 3 Days
$4,725Quote within 24h
Databases & SQL
Popular Databases & SQL training.
Databases & SQLIndustry-certifiedAdvanced CouchDB Training - Deploy Scalable High-Availability Clusters
$4,725Quote within 24h
Databases & SQLIndustry-certifiedAdvanced CouchDB Training - Master Scalable NoSQL Databases
$4,725Quote within 24h
Databases & SQLIndustry-certifiedAdvanced CouchDB Training - Optimize Your NoSQL Databases in Production
$4,725Quote within 24h
On-site & remote
A/B Testing training in your city
Available on-site and remotely. Pick your city to see the local training center.