Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Describe your need, get a tailored program and a pre-filled quote in 3 min. A 100% free call with an advisor.
1 seat held for the next session
Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Without mastery of A/B testing, 74% of marketers base their decisions on intuition, resulting in conversion losses estimated at 20-30% according to Forrester.
Companies thus lose up to 1,5 million euros annually in missed revenue from failing manual optimizations, while careers stagnate against data-driven competition.
Imagine underperforming landing pages causing 40% of avoidable churn, wasted ad campaigns, and a weakened brand image.
Invest in this novice training to turn these risks into opportunities for measurable growth and secure your professional expertise today.
Discover the basics of A/B testing during this first immersive day, exploring scientific principles and common mistakes to avoid. Through interactive workshops on Google Optimize and Optimizely, formulate your first test hypotheses based on real company data, analyze concrete success cases like those from Amazon, produce an initial test plan validated by the trainer, and integrate monitoring concepts to oversee performance.
Dive into the practical design of A/B testing experiments with tools like Visual Website Optimizer and Unbounce. Segment audiences for targeted tests, create interactive mockups in groups, test landing page variants through hands-on exercises, integrate essential monitoring metrics like bounce rate, and deliver a ready-to-deploy test prototype, strengthening professional skills in web optimization.
Learn to deploy A/B tests on live sites using custom JavaScript and CMS plugins like WordPress or Shopify. Configure integrations with Google Tag Manager, simulate launches in a controlled environment, monitor initial data in real-time with basic dashboards, manage statistical biases in practical workshops, and produce a complete deployment report to validate enterprise implementation.
Master the analysis of A/B testing results using statistical tools integrated into Google Analytics and Mixpanel. Calculate significance with chi-square tests in guided sessions, interpret heatmaps and funnel reports, apply corrections for false positives in real case studies, integrate monitoring alerts to detect anomalies, and generate actionable insights to boost conversions in a certified professional context.
Scale up with multivariate and personalized tests using stacks like ELK for user behavior logging. Optimize complex e-commerce campaigns, deploy automated A/B tests via APIs, analyze quantified business impact in final workshops, integrate Grafana for real-time metrics visualization, and conclude with a deliverable capstone project, certifying new A/B testing skills for the enterprise.
The Training A/B Testing - Boost Your Web Conversions program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
For the smooth delivery of the Training A/B Testing - Boost Your Web Conversions program, the following equipment is required:
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
Assessment of skills acquired during the Training A/B Testing - Boost Your Web Conversions program is performed through:
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.