Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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Training A/B Testing - Boost Your Web Conversions

Ref: ISY356
10 people max.
From $5,775 HT / per person
On-site on request · +$540 with certification exam
5 days
Remote

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Equans
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Ubisoft
Microsoft
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Ubisoft
Microsoft
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Learning objectives

  • Master the fundamentals of A/B testing in certified professional training
  • Design solid test hypotheses to optimize business websites
  • Develop practical skills on dedicated A/B testing tools
  • Analyze test results to make data-driven decisions
  • Implement multivariate tests adapted to professional needs
  • Optimize conversion rates through expert monitoring practices
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without mastery of A/B testing, 74% of marketers base their decisions on intuition, resulting in conversion losses estimated at 20-30% according to Forrester.

  • Companies thus lose up to 1,5 million euros annually in missed revenue from failing manual optimizations, while careers stagnate against data-driven competition.

  • Imagine underperforming landing pages causing 40% of avoidable churn, wasted ad campaigns, and a weakened brand image.

  • Invest in this novice training to turn these risks into opportunities for measurable growth and secure your professional expertise today.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1A/B Testing Fundamentals: Principles and Methodology (Google Optimize, Hypotheses)

Discover the basics of A/B testing during this first immersive day, exploring scientific principles and common mistakes to avoid. Through interactive workshops on Google Optimize and Optimizely, formulate your first test hypotheses based on real company data, analyze concrete success cases like those from Amazon, produce an initial test plan validated by the trainer, and integrate monitoring concepts to oversee performance.

Module 2A/B Testing Design: Tools and Segmentation (VWO, Audience Targeting)

Dive into the practical design of A/B testing experiments with tools like Visual Website Optimizer and Unbounce. Segment audiences for targeted tests, create interactive mockups in groups, test landing page variants through hands-on exercises, integrate essential monitoring metrics like bounce rate, and deliver a ready-to-deploy test prototype, strengthening professional skills in web optimization.

Module 3A/B Testing Deployment: Technical Implementation (JavaScript, CMS Integration)

Learn to deploy A/B tests on live sites using custom JavaScript and CMS plugins like WordPress or Shopify. Configure integrations with Google Tag Manager, simulate launches in a controlled environment, monitor initial data in real-time with basic dashboards, manage statistical biases in practical workshops, and produce a complete deployment report to validate enterprise implementation.

Module 4A/B Testing Analysis: Results Interpretation (Statistics, Datadog-like Tools)

Master the analysis of A/B testing results using statistical tools integrated into Google Analytics and Mixpanel. Calculate significance with chi-square tests in guided sessions, interpret heatmaps and funnel reports, apply corrections for false positives in real case studies, integrate monitoring alerts to detect anomalies, and generate actionable insights to boost conversions in a certified professional context.

Module 5Advanced A/B Testing: Optimization and Scaling (Multivariate, Prometheus Monitoring)

Scale up with multivariate and personalized tests using stacks like ELK for user behavior logging. Optimize complex e-commerce campaigns, deploy automated A/B tests via APIs, analyze quantified business impact in final workshops, integrate Grafana for real-time metrics visualization, and conclude with a deliverable capstone project, certifying new A/B testing skills for the enterprise.

Evaluation method

  • Daily interactive quizzes on A/B testing concepts
  • Practical case studies evaluated by the trainer
  • Final complete A/B test project with analysis report

Learning method

  • 100% practical teaching methods with real-world exercises
  • Case studies from leading companies in web optimization
  • Unlimited access to post-training video resources
  • Qualiopi certification recognized for CPF and employers

Methods, materials and delivery

The Training A/B Testing - Boost Your Web Conversions program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training A/B Testing - Boost Your Web Conversions program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training A/B Testing - Boost Your Web Conversions program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training A/B Testing - Boost Your Web Conversions training cost?+
The price is $5,775 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training A/B Testing - Boost Your Web Conversions training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge of digital marketing, experience using tools like Google Analytics, and elementary Excel skills for data analysis
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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