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Training: Mastering A/B Testing: Techniques, Tools and Optimizations

Ref: KAT245
8 people max.
From $2,625 HT / per person
On-site on request · +$540 with certification exam
2 days
Remote

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Ubisoft
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Learning objectives

  • Understand the fundamental principles of A/B testing and its importance in digital optimization
  • Know how to design, launch, and analyze a reliable A/B test
  • Master leading market tools for implementing tests (Google Optimize, AB Tasty, Optimizely)
  • Understand statistics applied to A/B testing: significance, biases, sample size
  • Integrate A/B testing into a continuous improvement approach (CRO, UX, marketing)
  • Know how to interpret results and turn data into concrete actions
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Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without mastery of A/B testing, your digital marketing campaigns rely on random hunches, generating 30% lower conversions on average.

  • A company thus loses 15% of its annual revenue – or tens of thousands of euros monthly – due to avoidable optimization errors, as attested by 68% of the data analysts surveyed.

  • For your team or your career, this means stagnation against competitors who boost their performance by 49% through rigorous testing.

  • Each quarter without advanced skills exposes your project to cumulative failures, compromising sustainable business growth.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Fundamentals of A/B Testing and Test Preparation

Definition of A/B testing, use cases, terminology (variable, control, variation, KPI), types of tests (split test, multivariate, MVT), identification of objectives, building a testable hypothesis, selection of success indicators (conversion rate, CTR, etc.), awareness of pitfalls and statistical biases. Exercise: Selection of a real issue and drafting of a hypothesis.

Module 2Statistics & Tools for A/B Testing

Essential statistical concepts: sample size, significance calculation, alpha and beta risks, test duration, bias management. Presentation of market tools (Google Optimize, AB Tasty, Optimizely) with demonstrations. Hands-on with a tool to create and configure a test. Exercise: Creation of your first A/B test in a tool.

Module 3Analysis, Interpretation of Results and Action Plan

Methodology for analyzing test results: reading dashboards, detecting anomalies. Statistical and business interpretation of results. How to draw lessons, industrialize A/B testing, prioritize next optimizations (CRO, UX/UI, conversion funnel). Communicating results to stakeholders. Exercise: Analysis of a real case, post-test action plan, presentation workshop.

Evaluation method

  • Multiple-choice quiz at the end of the training to validate understanding of key concepts
  • Completion of a practical case: design, implementation, and analysis of an A/B test up to a synthetic presentation

Learning method

  • Alternation of theory, practical cases, and tool demonstrations
  • Real-world case studies from e-commerce, SaaS publishing, and media
  • Collaborative workshops and exercises
  • Documentation, tool sheets, and methodological supports provided to each participant

Methods, materials and delivery

The Training: Mastering A/B Testing: Techniques, Tools and Optimizations program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Mastering A/B Testing: Techniques, Tools and Optimizations program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Mastering A/B Testing: Techniques, Tools and Optimizations program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training: Mastering A/B Testing: Techniques, Tools and Optimizations training cost?+
The price is $2,625 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training: Mastering A/B Testing: Techniques, Tools and Optimizations training?+
The training lasts 2 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Good knowledge of digital fundamentals and web navigation. Basic notions in analytics recommended.
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

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