Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Describe your need, get a tailored program and a pre-filled quote in 3 min. A 100% free call with an advisor.
1 seat held for the next session
Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Without mastery of A/B testing, your digital marketing campaigns rely on random hunches, generating 30% lower conversions on average.
A company thus loses 15% of its annual revenue – or tens of thousands of euros monthly – due to avoidable optimization errors, as attested by 68% of the data analysts surveyed.
For your team or your career, this means stagnation against competitors who boost their performance by 49% through rigorous testing.
Each quarter without advanced skills exposes your project to cumulative failures, compromising sustainable business growth.
Definition of A/B testing, use cases, terminology (variable, control, variation, KPI), types of tests (split test, multivariate, MVT), identification of objectives, building a testable hypothesis, selection of success indicators (conversion rate, CTR, etc.), awareness of pitfalls and statistical biases. Exercise: Selection of a real issue and drafting of a hypothesis.
Essential statistical concepts: sample size, significance calculation, alpha and beta risks, test duration, bias management. Presentation of market tools (Google Optimize, AB Tasty, Optimizely) with demonstrations. Hands-on with a tool to create and configure a test. Exercise: Creation of your first A/B test in a tool.
Methodology for analyzing test results: reading dashboards, detecting anomalies. Statistical and business interpretation of results. How to draw lessons, industrialize A/B testing, prioritize next optimizations (CRO, UX/UI, conversion funnel). Communicating results to stakeholders. Exercise: Analysis of a real case, post-test action plan, presentation workshop.
The Training: Mastering A/B Testing: Techniques, Tools and Optimizations program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
For the smooth delivery of the Training: Mastering A/B Testing: Techniques, Tools and Optimizations program, the following equipment is required:
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
Assessment of skills acquired during the Training: Mastering A/B Testing: Techniques, Tools and Optimizations program is performed through:
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
Email marketing & CRMIndustry-certified
Digital marketing & strategyIndustry-certified
Manager posture & practicesIndustry-certified
Digital marketing & strategyIndustry-certified
CRO & optimisation de la conversionIndustry-certified
CRO & optimisation de la conversionIndustry-certified
CRO & optimisation de la conversionIndustry-certified
CRO & optimisation de la conversionIndustry-certified
CRO & optimisation de la conversionIndustry-certified
CRO & optimisation de la conversionIndustry-certified
Web analytics & measurementIndustry-certified
Web analytics & measurementIndustry-certified
Web analytics & measurementIndustry-certified
Web analytics & measurementIndustry-certified
Web analytics & measurementIndustry-certified
Web analytics & measurementIndustry-certified
Strategy & steeringIndustry-certified
Strategy & steeringIndustry-certified
Strategy & steeringIndustry-certified
Strategy & steeringIndustry-certified
Strategy & steeringIndustry-certified
Strategy & steeringIndustry-certified
Data analysis & BIIndustry-certified
Data analysis & BIIndustry-certified
Data analysis & BIIndustry-certified
Data analysis & BIIndustry-certified
Data analysis & BIIndustry-certified
Data analysis & BIIndustry-certifiedAvailable on-site and remotely. Pick your city to see the local training center.
30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.