Training YouTube Ads - Mastering Targeted Video Advertising

$4,620

  • 4 days
  • Onsite
  • 10 people max.
Ref: UJR418
10 people max.
$4,620
In-company rate: from $7,865 for the whole team
On-site and certification exam on quote
4 days
Onsite

Don't let this gap widen

Why this program matters

  • Failing to master YouTube Ads exposes companies to significant losses.

  • 85 % of marketing decision-makers report that unoptimized video campaigns waste more than 40 % of the advertising budget.

  • Competitors who dominate the format capture prospect attention and shrink your market share.

  • Without strong skills, marketing teams stall in their careers and the company misses measurable conversion opportunities.

  • Act now to secure your position.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,806 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

YouTube Ads training objectives

  • Master the creation and optimization of professional YouTube Ads campaigns
  • Develop advanced skills in targeting and segmentation for the business
  • Design high-performing retargeting strategies with certified training
  • Optimize advertising budgets and measure the ROI of video campaigns
  • Implement ad formats tailored to business objectives
  • Deploy A/B tests to continuously improve performance

YouTube Ads curriculum: 4 modules over 4 days

Module 1 : Theme: YouTube Ads Setup (Google Ads, audiences, budgets)

Participants discover the Google Ads interface dedicated to YouTube, create their first account and set up complete campaigns. They define target audiences, adjust daily budgets and learn billing best practices. Practical exercises on real business cases enable them to master advanced settings and delivery options.

Module 2 : Theme: Advanced YouTube Ads Targeting (remarketing, affinities)

This day deepens targeting strategies with remarketing lists and affinity segments. Learners build custom audiences, integrate CRM data and test combinations of keywords and interests. Real-time simulations help optimize the relevance of video ads.

Module 3 : Theme: Creating YouTube Ads Content (formats, scripts)

Professionals design high-performing video ads by exploring TrueView, bumper and discovery formats. They write compelling scripts, integrate effective calls to action and use simple editing tools. Practical workshops on business briefs enable them to produce deliverables ready for broadcast.

Module 4 : Theme: YouTube Ads Analysis and Optimization (reporting, scaling)

The final day focuses on performance analysis through Google Ads reports and YouTube Analytics. Participants identify levers for improvement, adjust bids and deploy scaling strategies. They build custom dashboards and define an action plan for their company.

How YouTube Ads skills are assessed

  • Knowledge validation quiz each day
  • Professional role-play based on a real brief
  • Final presentation of a complete YouTube Ads strategy

How the YouTube Ads course is taught

  • Hands-on workshops on Google Ads in real time
  • Case studies from real companies
  • Personalized feedback from the expert trainer
  • Resources and templates provided after each module

YouTube Ads training: access and practical arrangements

The Training YouTube Ads - Mastering Targeted Video Advertising program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training YouTube Ads - Mastering Targeted Video Advertising program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training YouTube Ads - Mastering Targeted Video Advertising program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your YouTube Ads training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

YouTube Ads: frequently asked questions

Which tools are used in YouTube Ads training?+
Hands-on work runs on google Ads, audiences, budgets, remarketing, affinities and formats. Those tools come from the YouTube Ads program itself, delivered on site over 4 days, so participants practise on the stack they will use at work.
What can participants do after YouTube Ads training?+
They can master the creation and optimization of professional YouTube Ads campaigns, develop advanced skills in targeting and segmentation for the business and design high-performing retargeting strategies with certified training. Those are the stated objectives of the YouTube Ads program at Intermediate level, checked by the end-of-session assessment.
What does the YouTube Ads program cover, day by day?+
Day 1: Theme: YouTube Ads Setup (Google Ads, audiences, budgets). Day 2: Theme: Advanced YouTube Ads Targeting (remarketing, affinities). Day 3: Theme: Creating YouTube Ads Content (formats, scripts). Day 4: Theme: YouTube Ads Analysis and Optimization (reporting, scaling). The YouTube Ads program runs over 4 days, delivered on site.
How is YouTube Ads training assessed?+
Assessment relies on knowledge validation quiz each day, professional role-play based on a real brief and final presentation of a complete YouTube Ads strategy. Learni issues a completion certificate together with the individual assessment report at the end of the YouTube Ads program, which an L&D team can file as evidence.
How much does YouTube Ads training cost per participant?+
YouTube Ads training costs $4,620 per participant. For an in-company team, the flat rate starts at $7,865 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does YouTube Ads training take?+
4 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for YouTube Ads training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before YouTube Ads training?+
Experience in managing Google Ads campaigns and knowledge of target audiences and advertising budgets.
Is a certificate issued after YouTube Ads training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Your professional training, anywhere

Let's build your YouTube Ads learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

Reply within 24h · Vetted experts · USD invoicing · W-9 available
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