Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Describe your need, get a tailored program and a pre-filled quote in 3 min. A 100% free call with an advisor.
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In-depth analysis of your existing campaigns using Google Ads Editor and YouTube Analytics, identification of underutilized performance levers, definition of SMART objectives aligned with business KPIs, budget modeling and forecasting via Performance Planner, practical exercises on real e-commerce cases to design an optimized YouTube Ads campaign plan, production of a professional creative brief with concrete deliverables.
Dive into TrueView, Bumper, and Non-skippable formats to maximize engagement, scripting and video editing with Adobe Premiere and Canva Pro directly in YouTube Studio, A/B testing of thumbnails and opening hooks on test audiences, integration of dynamic calls-to-action, practical workshops to produce three ready-to-launch YouTube Ads variants, trainer feedback on projected conversion impact.
Build advanced lookalike audiences via Google Ads Audience Manager and imported CRM data, refined segmentation by demographics, interests, and YouTube behaviors, setup of dynamic cross-device remarketing, exploration of in-stream and discovery placements, practical simulations on real datasets to target 1 million qualified views, optimization of exclusions to reduce CPC by 30%, with finalized audience report.
Deployment of Smart Bidding strategies like Target ROAS and Maximize Conversions tailored to YouTube Ads, customization of Google Ads scripts for real-time automated adjustments, monitoring of video Quality Scores and on-the-fly tweaks, case studies on campaigns with 100k€ budgets achieving 40% performance uplift, exercises to implement custom optimization rules, production of a Google Data Studio dashboard for daily tracking.
Deep integration of YouTube Ads with Google Analytics 4 for cross-funnel tracking, data-driven attribution modeling and Lifetime Value calculation, secure scaling to multi-channel budgets with incremental tests, post-campaign audit and iterative recommendations, finalization of red thread project with presentation, delivery of certifying templates and action plan for 3x ROI in business.
The Training YouTube Ads - Optimize campaigns for maximum ROI program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training YouTube Ads - Optimize campaigns for maximum ROI program, the following equipment is required:
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
Skills assessment methods
Assessment of skills acquired during the Training YouTube Ads - Optimize campaigns for maximum ROI program is performed through:
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A school kit donated to a child for every training booked
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.
Online advertising & SEAIndustry-certified
Online advertising & SEAIndustry-certified
Online advertising & SEAIndustry-certified
Social mediaIndustry-certified
Social mediaIndustry-certified
Social mediaIndustry-certified
Online advertising & SEAIndustry-certified
Online advertising & SEAIndustry-certified
Online advertising & SEAIndustry-certified
E-commerceIndustry-certified
E-commerceIndustry-certified
E-commerceIndustry-certified
Observability & monitoringIndustry-certified
Observability & monitoringIndustry-certified
Observability & monitoringIndustry-certifiedAvailable on-site and remotely. Pick your city to see the local training center.
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