Training YouTube Ads - Launching Profitable Video Campaigns

$2,310

  • 2 days
  • Onsite
  • 10 people max.
Ref: MTM309
10 people max.
$2,310
In-company rate: from $4,190 for the whole team
On-site and certification exam on quote
2 days
Onsite

Don't let this gap widen

Why this program matters

  • Without YouTube Ads mastery, your competitors capture 70% of the intent-driven video audience, leaving your products in the dark.

  • Companies that neglect YouTube ads lose an average of 45% of potential ROI on qualified traffic, with up to 30% of budgets wasted on poor targeting.

  • In 2024, 82% of consumers discover brands through video, widening a fatal gap for untrained teams.

  • Every month without YouTube Ads skills exposes your business to rapid market-share erosion against high-performing competitor campaigns.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

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  • Aptar
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  • Microsoft

Every program built with a dedicated engineer

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

YouTube Ads training objectives

  • Master the fundamentals of YouTube Ads for professional, certified campaigns
  • Set up a Google Ads account dedicated to video advertising
  • Develop skills in audience targeting and segmentation
  • Create and launch engaging video advertisements in a business context
  • Analyze performance to optimize campaign ROI
  • Implement certified strategies tailored to your business objectives

YouTube Ads curriculum: 2 modules over 2 days

Module 1 : YouTube Ads Fundamentals: Setup and Ad Formats (Google Ads, Demographic Targeting)

Discover the YouTube Ads platform via Google Ads, set up your professional account in just a few clicks, explore video formats like in-stream and bumper ads with concrete business examples, practice targeting by age, interests, and keywords, create your first campaign simulation on a real e-commerce case, produce a creative brief and a simple media plan to take away to immediately boost your visibility.

Module 2 : Creating and Optimizing YouTube Ads: High-Performing Campaigns (Video Scripts, Analytics, A/B Testing)

Dive into producing catchy advertising videos, write persuasive scripts tailored to YouTube, integrate powerful calls to action using tools like Canva and YouTube Studio, launch A/B tests on virtual budgets, analyze key metrics via Google Analytics to adjust in real-time, optimize to maximize clicks and conversions on business case studies, leave with a campaign ready to deploy and certified skills to scale your results.

How YouTube Ads skills are assessed

  • Quiz to validate knowledge of YouTube Ads fundamentals
  • Practical simulation of creating a complete campaign
  • Performance analysis and optimization plan presented to the trainer

How the YouTube Ads course is taught

  • Interactive courses delivered by a certified active Google Ads expert
  • Practical exercises on simulated real YouTube accounts
  • Red thread project: your own video campaign from brief to launch
  • Detailed course materials and templates provided to each participant

YouTube Ads training: access and practical arrangements

The Training YouTube Ads - Launching Profitable Video Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training YouTube Ads - Launching Profitable Video Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training YouTube Ads - Launching Profitable Video Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your YouTube Ads training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

YouTube Ads: frequently asked questions

Which tools are used in YouTube Ads training?+
Hands-on work runs on google Ads, demographic Targeting, video Scripts, analytics and b Testing. Those tools come from the YouTube Ads program itself, delivered on site over 2 days, so participants practise on the stack they will use at work.
What can participants do after YouTube Ads training?+
They can master the fundamentals of YouTube Ads for professional, certified campaigns, set up a Google Ads account dedicated to video advertising and develop skills in audience targeting and segmentation. Those are the stated objectives of the YouTube Ads program at Beginner level, checked by the end-of-session assessment.
What does the YouTube Ads program cover, day by day?+
Day 1: YouTube Ads Fundamentals: Setup and Ad Formats (Google Ads, Demographic Targeting). Day 2: Creating and Optimizing YouTube Ads: High-Performing Campaigns (Video Scripts, Analytics, A/B Testing). The YouTube Ads program runs over 2 days, delivered on site.
How is YouTube Ads training assessed?+
Assessment relies on quiz to validate knowledge of YouTube Ads fundamentals, practical simulation of creating a complete campaign and performance analysis and optimization plan presented to the trainer. Learni issues a completion certificate together with the individual assessment report at the end of the YouTube Ads program, which an L&D team can file as evidence.
How much does YouTube Ads training cost per participant?+
YouTube Ads training costs $2,310 per participant. For an in-company team, the flat rate starts at $4,190 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does YouTube Ads training take?+
2 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for YouTube Ads training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before YouTube Ads training?+
Basic knowledge of digital marketing and daily internet use.
Is a certificate issued after YouTube Ads training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for YouTube Ads training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
Your professional training, anywhere

Let's build your YouTube Ads learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

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