Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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Training A/B Testing - Optimize Web Conversions

Ref: OTI590
10 people max.
From $4,620 HT / per person
On-site on request · +$540 with certification exam
4 days
Remote

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Learning objectives

  • Master the fundamental principles of A/B testing in certified professional training
  • Develop practical skills to configure effective A/B tests in a business environment
  • Design optimized web page variants through professional A/B testing
  • Implement automation tools for A/B testing in agile teams
  • Analyze A/B test results for data-driven certified decisions
  • Optimize conversion rates with advanced A/B testing skills
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without mastery of A/B testing, 75% of websites lose up to 30% of potential conversions according to Google Analytics studies.

  • Companies suffer average annual losses of 150 000€ HT due to a lack of data-driven optimization, directly impacting competitiveness and growth.

  • Professionals risk rapid obsolescence against agile competitors, with stagnant careers and missed promotions.

  • Invest now in our certified skills to turn these risks into concrete opportunities for exponential ROI.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1A/B Testing Fundamentals: Principles, Hypotheses, and Basic Tools (Selenium Intro)

Discover the basics of A/B testing during this first immersive day, exploring scientific principles, clear hypothesis formulation, and relevant audience segmentation. Practice with Selenium to configure your first simple tests on real web pages, analyze key metrics like click-through rate, and produce an initial report of concrete results, while integrating business cases for immediate application.

Module 2A/B Testing Implementation: Variant Design and Cypress/Playwright (Practical Exercises)

Dive into the design of optimized A/B variants, using Cypress and Playwright to automate dynamic deployments on simulated e-commerce sites. Perform hands-on exercises to create alternative CTA buttons, test user flows, measure real engagements, and generate interactive heatmaps, with a focus on agile team integration for production-ready deliverables.

Module 3A/B Testing Automation: Jest/JUnit for Validation and Scaling (Real Cases)

Master advanced A/B testing automation with Jest and JUnit, validating traffic splitting scripts on multiple environments. Apply to concrete business cases like landing page optimization, run multivariate tests, analyze statistical biases, and produce customized dashboards for executive reporting, strengthening your certified DevOps testing skills.

Module 4A/B Testing Analysis and Optimization: Results Interpretation and Roadmap (Final Project)

Conclude with in-depth analysis of collected A/B data, using Selenium, Cypress, and Jest to refine winners and scale gains. Work on a real company capstone project, interpret advanced KPIs like ROAS, develop a continuous optimization roadmap, and receive a certifying attestation with a portfolio of immediately deployable automated tests.

Evaluation method

  • Daily interactive quizzes on A/B testing concepts
  • Final automated project with Selenium/Cypress tools
  • Qualiopi certified attestation on acquired skills

Learning method

  • 80% practical, 20% theory method for maximum retention
  • Exercises on real cases from partner companies
  • Real-time personalized feedback from experts
  • Post-training resources for immediate autonomy

Methods, materials and delivery

The Training A/B Testing - Optimize Web Conversions program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training A/B Testing - Optimize Web Conversions program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training A/B Testing - Optimize Web Conversions program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training A/B Testing - Optimize Web Conversions training cost?+
The price is $4,620 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training A/B Testing - Optimize Web Conversions training?+
The training lasts 4 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge of HTML/CSS, digital marketing, and intuitive web navigation
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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