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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training A/B Testing - Maximising Conversions and Marketing ROI training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training A/B Testing - Maximising Conversions and Marketing ROI training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training A/B Testing - Maximising Conversions and Marketing ROI training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
In-depth analysis of historical data via Google Analytics and BigQuery to formulate impactful hypotheses, advanced audience segmentation with custom tags and cohorts, calculation of statistical power and optimal test duration for reliable results, practical exercises on real e-commerce cases, development of your complete A/B testing plan with variant wireframes and target metrics, immediate trainer feedback to refine your professional skills.
Advanced configuration of tools like Optimizely and Visual Website Optimizer for full-funnel tests, integration of custom JavaScript for complex variants and precise event tracking, setup of multivariate tests on 4+ variables with cross-interactions, real-time simulations on enterprise landing pages, resolution of common pitfalls like polluted traffic or false positives, production of actionable interim reports for rapid decisions, directly enhancing your marketing return on investment.
Expert interpretation of results using Bayesian statistics and Sequential Testing to accelerate insights, precise ROI calculation including LTV and CAC via advanced formulas, integration of machine learning for automated winner predictions, scaling learnings to Bandit Algorithms and dynamic personalisation, audit of your continuous project with live optimisation, strategic action plan for enterprise-wide deployment, ensuring certified mastery of A/B tests that transform business performance.
Target audience
Growth hackers, digital marketing managers, data analysts seeking expert-level skill enhancement
Prerequisites
Mastery of Google Analytics 4, advanced statistics (hypothesis testing, confidence intervals), web optimisation experience
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