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Training A/B Testing - Maximising Conversions and Marketing ROI

Ref: AAL107
10 people max.
From $4,410 HT / per person
Pay in 3 installments · On-site on request · +$540 with certification exam
3 days
Remote

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Learning objectives

  • Master advanced A/B tests to boost professional KPIs in business
  • Develop data-driven hypotheses and certified experimental protocols
  • Configure multivariate tests with enterprise tools like Optimizely
  • Optimise conversion funnels via segmentation and personalisation
  • Implement A/B test automation to scale skills
  • Analyse business impacts and ROI of tests in a professional context

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1A/B Testing Strategies: Design data-driven plans (hypotheses, segmentation, statistical power)

In-depth analysis of historical data via Google Analytics and BigQuery to formulate impactful hypotheses, advanced audience segmentation with custom tags and cohorts, calculation of statistical power and optimal test duration for reliable results, practical exercises on real e-commerce cases, development of your complete A/B testing plan with variant wireframes and target metrics, immediate trainer feedback to refine your professional skills.

Module 2Multivariate A/B Tests: Implement expert tools (Optimizely, VWO, custom code)

Advanced configuration of tools like Optimizely and Visual Website Optimizer for full-funnel tests, integration of custom JavaScript for complex variants and precise event tracking, setup of multivariate tests on 4+ variables with cross-interactions, real-time simulations on enterprise landing pages, resolution of common pitfalls like polluted traffic or false positives, production of actionable interim reports for rapid decisions, directly enhancing your marketing return on investment.

Module 3A/B Test Analysis and Scaling: Measure ROI and Automate (Bayesian stats, ML integration)

Expert interpretation of results using Bayesian statistics and Sequential Testing to accelerate insights, precise ROI calculation including LTV and CAC via advanced formulas, integration of machine learning for automated winner predictions, scaling learnings to Bandit Algorithms and dynamic personalisation, audit of your continuous project with live optimisation, strategic action plan for enterprise-wide deployment, ensuring certified mastery of A/B tests that transform business performance.

Evaluation method

  • Expert quiz on statistics and A/B testing tools
  • Analysis of real results through practical exercises
  • Presentation of the continuous project with ROI calculation

Learning method

  • Courses delivered by an active growth marketing expert trainer
  • Exercises on real business cases and datasets
  • Iterative continuous project over 3 days
  • Detailed course materials and deliverable templates

Methods, materials and delivery

The Training A/B Testing - Maximising Conversions and Marketing ROI program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training A/B Testing - Maximising Conversions and Marketing ROI program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training A/B Testing - Maximising Conversions and Marketing ROI program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training A/B Testing - Maximising Conversions and Marketing ROI training cost?+
The individual price is $4,410 (USD). A detailed quote is sent within one business day.
How long is the Training A/B Testing - Maximising Conversions and Marketing ROI training?+
The training lasts 3 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Mastery of Google Analytics 4, advanced statistics (hypothesis testing, confidence intervals), web optimisation experience
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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