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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training Pinterest Shopping: Mastering Visual E-Commerce and Boosting Your Sales training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Pinterest Shopping: Mastering Visual E-Commerce and Boosting Your Sales training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Pinterest Shopping: Mastering Visual E-Commerce and Boosting Your Sales training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Overview of Pinterest as a discovery and purchase engine. Understanding user specifics. Presentation of Pinterest Shopping features. Examples of successful campaigns. Discussion on Pinterest's strategic positioning in current e-commerce.
Opening a professional account. Setting up the product feed (Shopify, WooCommerce, PrestaShop). Creating the product catalog, configuring tagging, optimizing product listings, and organizing into boards. Managing Pinterest standards and requirements (images, descriptions, prices...).
Creating engaging visuals adapted to Pinterest (size, format, inspiration). Product tagging and catalog assignment. Using Pinterest Analytics to monitor performance: analysis of conversions, clicks, and purchase journey. Strategy adjustment: A/B testing, advertising budget, ROI maximization. Practical case: launching and monitoring a first Shopping ad campaign.
Target audience
Marketing managers, e-commerce merchants, community managers, freelancers wishing to develop their sales via Pinterest
Prerequisites
Basic proficiency in social media and an online store such as Shopify or WooCommerce
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