Training LinkedIn Ads - Maximise Advanced B2B ROI

$2,310

  • 2 days
  • Onsite
  • 10 people max.
Ref: JHD656
10 people max.
$2,310
In-company rate: from $4,190 for the whole team
On-site and certification exam on quote
2 days
Onsite

Don't let this gap widen

Why this program matters

  • Without expert LinkedIn Ads mastery, 70% of B2B campaigns waste budgets on imprecise targeting, according to HubSpot, driving negative ROI up to -40% versus optimized competitors.

  • Companies lose 25% of qualified C-level leads, stalling commercial pipeline growth by 30% annually.

  • Careers stagnate: marketing managers risk obsolescence against multichannel SEA, with salaries capped 15% below certified experts.

  • Avoid these losses: train to dominate professional LinkedIn advertising and scale company revenues sustainably.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,805 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

LinkedIn Ads training objectives

  • Master advanced custom and lookalike audiences to target B2B decision-makers in LinkedIn Ads
  • Optimise ABM and dynamic retargeting campaigns in certified professional training
  • Set up conversion tracking with pixel and lead scoring to boost company skills
  • Analyse advanced metrics ROAS, CPA, LTV to scale advertising performance
  • Develop multichannel strategies integrating LinkedIn Ads into professional SEA ecosystem
  • Implement budget automations and A/B testing for maximum ROI in expert context

LinkedIn Ads curriculum: 2 modules over 2 days

Module 1 : LinkedIn Ads: Advanced strategies setup and audiences (Matched Audiences, Predictive Audiences, ABM)

Discover LinkedIn Campaign Manager tools to create custom audiences based on CRM and first-party data, set up lookalike audiences via CSV uploads and API, explore dynamic Sponsored Content formats and personalised Message Ads, perform practical exercises on real B2B cases like C-level targeting, produce complete testable campaign setup with optimised budgets, integrate website and video views retargeting for qualified funnels, benefit from live certified trainer feedback.

Module 2 : LinkedIn Ads: Optimisation analytics scaling (conversion tracking, A/B testing, automatisations)

Dive into LinkedIn Insight Tag for precise conversion tracking and custom events, analyse advanced dashboards ROAS, CPA, engagement rates via custom reports, test creative variants and bids with structured A/B testing, implement budget automation rules and pausing underperformers, scale cross-device B2B campaigns on Fortune 500 company case studies, generate deliverables like actionable insights reports and 6-month scaling plan, consolidate skills via live simulations and in-depth Q&A.

How LinkedIn Ads skills are assessed

  • Real B2B case studies with trainer debrief
  • Live LinkedIn Ads campaign simulations
  • Final certifying project + advanced expert MCQ

How the LinkedIn Ads course is taught

  • Intensive practice on real LinkedIn dashboard
  • Recap videos and downloadable templates
  • Access to e-learning platform 6 months post-training
  • Personalised mentoring for 1 month by certified expert

LinkedIn Ads training: access and practical arrangements

The Training LinkedIn Ads - Maximise Advanced B2B ROI program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training LinkedIn Ads - Maximise Advanced B2B ROI program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training LinkedIn Ads - Maximise Advanced B2B ROI program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your LinkedIn Ads training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

LinkedIn Ads: frequently asked questions

Which tools are used in LinkedIn Ads training?+
Hands-on work runs on matched Audiences, predictive Audiences, ABM, conversion tracking, b testing and automatisations. Those tools come from the LinkedIn Ads program itself, delivered on site over 2 days, so participants practise on the stack they will use at work.
What can participants do after LinkedIn Ads training?+
They can master advanced custom and lookalike audiences to target B2B decision-makers in LinkedIn Ads, optimise ABM and dynamic retargeting campaigns in certified professional training and set up conversion tracking with pixel and lead scoring to boost company skills. Those are the stated objectives of the LinkedIn Ads program at Expert level, checked by the end-of-session assessment.
What does the LinkedIn Ads program cover, day by day?+
Day 1: LinkedIn Ads: Advanced strategies setup and audiences (Matched Audiences, Predictive Audiences, ABM). Day 2: LinkedIn Ads: Optimisation analytics scaling (conversion tracking, A/B testing, automatisations). The LinkedIn Ads program runs over 2 days, delivered on site.
How is LinkedIn Ads training assessed?+
Assessment relies on real B2B case studies with trainer debrief, live LinkedIn Ads campaign simulations and final certifying project + advanced expert MCQ. Learni issues a completion certificate together with the individual assessment report at the end of the LinkedIn Ads program, which an L&D team can file as evidence.
How much does LinkedIn Ads training cost per participant?+
LinkedIn Ads training costs $2,310 per participant. For an in-company team, the flat rate starts at $4,190 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does LinkedIn Ads training take?+
2 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for LinkedIn Ads training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before LinkedIn Ads training?+
Advanced mastery of Google Ads and Meta Ads, 2+ years experience in B2B paid campaigns, knowledge of conversion funnels and analytics tools like Google Analytics 4.
Is a certificate issued after LinkedIn Ads training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Your professional training, anywhere

Let's build your LinkedIn Ads learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

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