Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master the new features of LinkedIn Ads 2026 for professional, certified campaigns
- Develop precise B2B targeting strategies to generate qualified leads
- Optimize budgets and automatic bidding for maximum ROI in business
- Analyze performance with LinkedIn Campaign Manager and advanced tools
- Implement A/B testing and remarketing to boost conversions
- Design video and carousel ads tailored to professionals
- Deploy lead gen forms for effective prospecting
The Learni story
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1LinkedIn Ads 2026 Fundamentals: Advanced Interface Configuration (Campaign Manager, New Formats)
Dive into the updated LinkedIn Ads 2026 interface, configure your professional account with advanced authentication and tracking pixels, explore new ad formats like interactive videos and dynamic carousels, create your first test campaign on a concrete B2B case, analyze previews and adjust targeting by skills and companies, produce an initial setup report with personalized recommendations for immediate effectiveness.
Module 2LinkedIn Ads 2026 Targeting: Precise B2B Strategies (Profiles, Matched Audiences, Lookalike)
Master advanced targeting with filters by seniority, industry, and company size, integrate Matched Audiences from your CRM lists, create Lookalike Audiences to scale your leads, test segments on real B2B prospecting cases, optimize audiences with smart exclusions, develop a documented targeting plan with projected metrics, apply practical exercises to multiply your qualified opportunities by the end of the day.
Module 3LinkedIn Ads 2026 Optimization: Budgets, Bidding, and High-Performing Creatives (Maximum Delivery, oCPC)
Manage daily and total budgets with smart allocation strategies, implement automatic bidding Maximum Delivery and oCPC for reduced cost per lead, design high-conversion creatives with professional CTAs and B2B visuals, A/B test headlines and images on live campaigns, track metrics in real-time via dashboards, produce optimized variants ready to deploy, turn your ads into lead-generating machines with immediate ROI.
Module 4LinkedIn Ads 2026 Analysis: Advanced Metrics and Troubleshooting (Campaign Manager, Insights)
Leverage LinkedIn Campaign Manager to break down CTR, CPC, and ROAS by audience, identify bottlenecks via heatmaps and funnel analysis, apply troubleshooting to common errors like low reach or account blocks, generate personalized reports with Excel exports, optimize an ongoing campaign live based on real data, master 2026 Insights to predict trends, leave with analytical skills boosting your monthly performance.
Module 5Advanced LinkedIn Ads 2026 Strategies: Remarketing, Lead Gen, and Scaling (Forms, Automations)
Deploy dynamic remarketing on site visitors and engagers, integrate native lead gen forms for instant captures, scale winning campaigns with automations and rules-based bidding, test cross-device conversions in B2B, integrate with HubSpot or Salesforce for smooth nurturing, finalize your ongoing project with full audit and 6-month action plan, secure a certified strategy to dominate LinkedIn prospecting in business.
Evaluation method
- Quiz to validate knowledge on LinkedIn Ads 2026
- Continuous evaluation through practical campaign exercises
- Presentation of the ongoing project with ROI optimization
Learning method
- Courses led by an active LinkedIn Ads expert trainer
- Practical exercises on real LinkedIn accounts
- Progressive ongoing project for a complete B2B campaign
- Complete course materials provided to each participant
Methods, materials and delivery
The Training LinkedIn Ads 2026 - Maximizing B2B ROI program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training LinkedIn Ads 2026 - Maximizing B2B ROI program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training LinkedIn Ads 2026 - Maximizing B2B ROI program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.
Verified reviews
What our learners
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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