Training: Master Instagram Shopping: Optimize Your Sales on Social Networks

$2,310

  • 2 days
  • Onsite
  • 12 people max.
Ref: SBL653
12 people max.
$2,310
In-company rate: from $4,190 for the whole team
On-site and certification exam on quote
2 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastering Instagram Shopping, your products stay invisible to the 1.4 billion users ready to buy, wasting valuable traffic.

  • The average company loses 25 000 € per month in missed sales, with 70 % of profile visits not converted into orders.

  • 60 % of e-commerce failures on social networks stem from faulty setup, threatening your business growth and competitive edge.

  • Every week without optimization, your competitors capture an additional 15 % of market share, jeopardizing your career and the company's viability.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,806 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Instagram Shopping training objectives

  • Understand the Instagram Shopping ecosystem and its commercial potential
  • Set up an Instagram Business account to activate the Shopping feature
  • Create and optimize a product catalog synchronized with Facebook
  • Set up shoppable posts and stories tailored to your audience
  • Analyze statistics, track sales, and optimize your Shopping campaigns
  • Define an Instagram editorial strategy focused on conversions

Instagram Shopping curriculum: 3 modules over 2 days

Module 1 : Introduction to Instagram Shopping and Environment Preparation

Overview of Instagram Shopping features, case studies of successful brands, eligibility requirements, converting an account to a professional account, synchronization with Facebook Business Manager, presentation of different Shopping formats (posts, stories, shops).

Module 2 : Creating and Managing the Product Catalog

Complete catalog setup via Facebook Commerce Manager, integration of Shopify/Prestashop product feeds, organization of collections, SEO-friendly product sheet writing, stock management and synchronization.

Module 3 : Sales Techniques and Customer Journey Optimization

Creating shoppable posts and stories, integrating product tags, tailored visual storytelling, influencers and collaborations, sponsored campaigns, analysis of Instagram insights, conversion optimization, feedback and continuous improvement.

How Instagram Shopping skills are assessed

  • Continuous evaluation through situational exercises and practical activities (creating Shopping posts and stories, catalog configuration)
  • Quiz to validate learning outcomes
  • Team study of a real-world case

How the Instagram Shopping course is taught

  • Interactive workshops via videoconference
  • Real case studies and benchmarks
  • Guided practical exercises
  • Provision of a detailed digital support resource

Instagram Shopping training: access and practical arrangements

The Training: Master Instagram Shopping: Optimize Your Sales on Social Networks program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Master Instagram Shopping: Optimize Your Sales on Social Networks program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Master Instagram Shopping: Optimize Your Sales on Social Networks program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Instagram Shopping training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Instagram Shopping: frequently asked questions

What can participants do after Training: Master Instagram Shopping: Optimize Your Sales on Social Networks training?+
They can understand the Instagram Shopping ecosystem and its commercial potential, set up an Instagram Business account to activate the Shopping feature and create and optimize a product catalog synchronized with Facebook. Those are the stated objectives of the Training: Master Instagram Shopping: Optimize Your Sales on Social Networks program at Intermediate level, checked by the end-of-session assessment.
What does the Training: Master Instagram Shopping: Optimize Your Sales on Social Networks program cover, day by day?+
Day 1: Introduction to Instagram Shopping and Environment Preparation. Day 2: Creating and Managing the Product Catalog. Day 3: Sales Techniques and Customer Journey Optimization. The Training: Master Instagram Shopping: Optimize Your Sales on Social Networks program runs over 2 days, delivered on site.
How is Training: Master Instagram Shopping: Optimize Your Sales on Social Networks training assessed?+
Assessment relies on continuous evaluation through situational exercises and practical activities (creating Shopping posts and stories, catalog configuration), quiz to validate learning outcomes and team study of a real-world case. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Master Instagram Shopping: Optimize Your Sales on Social Networks program, which an L&D team can file as evidence.
How much does Training: Master Instagram Shopping: Optimize Your Sales on Social Networks training cost per participant?+
Training: Master Instagram Shopping: Optimize Your Sales on Social Networks training costs $2,310 per participant. For an in-company team, the flat rate starts at $4,190 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Training: Master Instagram Shopping: Optimize Your Sales on Social Networks training take?+
2 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Training: Master Instagram Shopping: Optimize Your Sales on Social Networks training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Training: Master Instagram Shopping: Optimize Your Sales on Social Networks training?+
Have a professional Instagram page and an online product catalog.
Is a certificate issued after Training: Master Instagram Shopping: Optimize Your Sales on Social Networks training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Training: Master Instagram Shopping: Optimize Your Sales on Social Networks training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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Let's build your Instagram Shopping learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

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