Training Influence Marketing - Boosting Visibility of Video Games

$3,465

  • 3 days
  • Onsite
  • 10 people max.
Ref: GBT219
10 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without expert command of influencer marketing, 80% of indie games fail to exceed 10,000 downloads, losing up to 500,000€ in missed opportunities according to Newzoo.

  • AAA studios see their ROI drop 40% without optimized campaigns, exposing them to fierce competition where TikTok and Twitch dictate visibility.

  • Careers stagnate: underqualified gaming marketers risk a 25% promotional lag that stalls company growth.

  • Invest now to convert these risks into industry leadership.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

40,869 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Influence Marketing training objectives

  • Master advanced influencer marketing strategies to promote professional video games
  • Develop certified campaigns integrating Unity and Unreal Engine to maximize gamer engagement
  • Design influencer partnerships tailored to corporate game design skills
  • Optimize ROI of influencer activations in the video game ecosystem
  • Implement analytics tools to measure campaign impact on studios
  • Deploy multichannel tactics boosting visibility of indie and AAA titles

Program

Influence Marketing curriculum: 3 modules over 3 days

Module 1 : Strategic Influencer Marketing: Gamer Audience Analysis and Video Game Positioning (Unity, Unreal Engine)

Dive into in-depth analysis of gamer profiles using advanced analytics tools, identify key influencers for Unity and Unreal Engine, build detailed personas adapted to game design, conduct benchmarking of successful campaigns like Fortnite, generate a personalized strategic report with projected KPIs, test initial influencer-game matching scenarios in collaborative practical workshops.

Module 2 : Operational Influencer Marketing: Campaign Design and Activation (Unity Tools for Interactive Demos)

Design expert campaigns integrating Unity demos for immersion, negotiate influencer briefs via professional templates, deploy multichannel activations on Twitch and TikTok, measure real-time engagement with Google Analytics and Hotjar, optimize UGC content for viral game design, produce a complete media kit with Unreal Engine assets, analyze qualitative feedback in intensive debriefing sessions.

Module 3 : Advanced Influencer Marketing: ROI Optimization and Scalability (Game Design Integrated with Unreal Engine)

Optimize ROI via predictive modeling and A/B testing on massive audiences, integrate game design mechanics into Unreal Engine influencer challenges, deploy automations via Zapier for follow-up, evaluate scalability for AAA launches, build personalized Power BI dashboard, finalize 360° action plan for the company, validate skills through certifiable deliverable project.

How Influence Marketing skills are assessed

  • Technical quiz on influencer strategies and Unity/Unreal tools
  • Real case study: Overhaul of an existing video game campaign
  • Final project: Complete influencer campaign with simulated ROI

How the Influence Marketing course is taught

  • Practical projects on real video game studio cases
  • Hands-on workshops with Unity and Unreal Engine
  • Real-time individualized feedback from experts
  • Unlimited access to post-training resources for 6 months

Influence Marketing training: access and practical arrangements

The Training Influence Marketing - Boosting Visibility of Video Games program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Influence Marketing - Boosting Visibility of Video Games program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Influence Marketing - Boosting Visibility of Video Games program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Influence Marketing training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Influence Marketing: frequently asked questions

Which tools are used in Influence Marketing training?+
Hands-on work runs on unity and unreal Engine. Those tools come from the Influence Marketing program itself, delivered on site over 3 days, so participants practise on the stack they will use at work.
What can participants do after Influence Marketing training?+
They can master advanced influencer marketing strategies to promote professional video games, develop certified campaigns integrating Unity and Unreal Engine to maximize gamer engagement and design influencer partnerships tailored to corporate game design skills. Those are the stated objectives of the Influence Marketing program at Expert level, checked by the end-of-session assessment.
What does the Influence Marketing program cover, day by day?+
Day 1: Strategic Influencer Marketing: Gamer Audience Analysis and Video Game Positioning (Unity, Unreal Engine). Day 2: Operational Influencer Marketing: Campaign Design and Activation (Unity Tools for Interactive Demos). Day 3: Advanced Influencer Marketing: ROI Optimization and Scalability (Game Design Integrated with Unreal Engine). The Influence Marketing program runs over 3 days, delivered on site.
How is Influence Marketing training assessed?+
Assessment relies on technical quiz on influencer strategies and Unity/Unreal tools, real case study: Overhaul of an existing video game campaign and final project: Complete influencer campaign with simulated ROI. Learni issues a completion certificate together with the individual assessment report at the end of the Influence Marketing program, which an L&D team can file as evidence.
How much does Influence Marketing training cost per participant?+
Influence Marketing training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Influence Marketing training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Influence Marketing training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Influence Marketing training?+
Advanced mastery of Unreal Engine or Unity, experience in game design, minimum 3 years in digital marketing with influencer campaigns.
Is a certificate issued after Influence Marketing training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Influence Marketing training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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