Training Inbound Marketing - Attract and Convert Qualified Leads

$2,310

  • 2 days
  • Onsite
  • 10 people max.
Ref: RLN792
10 people max.
$2,310
In-company rate: from $4,190 for the whole team
On-site and certification exam on quote
2 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastering Inbound Marketing, companies waste up to 61% of their marketing budget on unqualified cold leads, according to HubSpot.

  • Traditional outbound methods cost 5 times more per qualified lead, resulting in an average annual loss of 200 000 € for an SME.

  • In 2024, 74% of B2B buyers ignore intrusive approaches, exposing teams to 30% higher customer churn.

  • Careers stagnate without these skills: 68% of recruiters prioritize Inbound expertise.

  • Every quarter without action widens the competitive gap, with rivals capturing 3x more organic conversions.

  • Invest now to turn these risks into exponential growth.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,806 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

  • OpenAI
  • Anthropic
  • Mistral AI
  • NVIDIA
  • Google
  • Amazon Web Services
  • Microsoft Dynamics 365
  • Salesforce
  • ServiceNow
  • SAP
  • Oracle
  • Cisco
  • Fortinet
  • Palo Alto Networks
  • Aruba
  • VMware
  • Red Hat
  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Inbound Marketing training objectives

  • Master Inbound Marketing strategies to generate qualified professional traffic
  • Develop content marketing aligned with the corporate buyer journey
  • Design buyer personas and conversion funnels
  • Implement lead nurturing workflows with automation tools
  • Optimize Inbound performance via analytics and A/B testing
  • Deploy multichannel campaigns to boost acquisition skills

Inbound Marketing curriculum: 2 modules over 2 days

Module 1 : Inbound Marketing Strategies: Design Buyer Personas and Conversion Funnel (Pillar Content, SEO, Lead Magnet)

In-depth analysis of the buyer journey to identify friction points, detailed creation of buyer personas based on real business data, definition of a structured Inbound funnel with attractive lead magnets, practical workshops to write SEO-optimized pillar content, exercises on sales-marketing alignment, production of a personalized strategic plan with key performance indicators, immediate trainer feedback for professional application.

Module 2 : Inbound Marketing Tools and Implementation: Automate Nurturing and Measure ROI (HubSpot, Workflows, Analytics)

Hands-on with professional tools like HubSpot to configure automated nurturing workflows, setup of personalized email sequences on concrete business cases, integration of high-converting landing pages with optimized forms, advanced metrics analysis via Google Analytics and Tag Manager, A/B tests on real campaigns to maximize conversions, development of a personalized reporting dashboard, ROI simulation with quantified projections, final deliverable: Inbound campaign ready to deploy with continuous optimization plan.

How Inbound Marketing skills are assessed

  • Multiple-choice quiz to validate learning outcomes at the end of the training
  • Continuous evaluation through practical workshops and business cases
  • Defense of the ongoing project: complete Inbound Marketing plan

How the Inbound Marketing course is taught

  • Courses led by an active Inbound expert trainer
  • Practical exercises on real business cases and professional tools
  • Progressive ongoing project for immediate application
  • Complete course materials and templates provided to each participant

Inbound Marketing training: access and practical arrangements

The Training Inbound Marketing - Attract and Convert Qualified Leads program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Inbound Marketing - Attract and Convert Qualified Leads program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Inbound Marketing - Attract and Convert Qualified Leads program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Inbound Marketing training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Inbound Marketing: frequently asked questions

Which tools are used in Inbound Marketing training?+
Hands-on work runs on pillar Content, SEO, lead Magnet, hubSpot, workflows and analytics. Those tools come from the Inbound Marketing program itself, delivered on site over 2 days, so participants practise on the stack they will use at work.
What can participants do after Inbound Marketing training?+
They can master Inbound Marketing strategies to generate qualified professional traffic, develop content marketing aligned with the corporate buyer journey and design buyer personas and conversion funnels. Those are the stated objectives of the Inbound Marketing program at Intermediate level, checked by the end-of-session assessment.
What does the Inbound Marketing program cover, day by day?+
Day 1: Inbound Marketing Strategies: Design Buyer Personas and Conversion Funnel (Pillar Content, SEO, Lead Magnet). Day 2: Inbound Marketing Tools and Implementation: Automate Nurturing and Measure ROI (HubSpot, Workflows, Analytics). The Inbound Marketing program runs over 2 days, delivered on site.
How is Inbound Marketing training assessed?+
Assessment relies on multiple-choice quiz to validate learning outcomes at the end of the training, continuous evaluation through practical workshops and business cases and defense of the ongoing project: complete Inbound Marketing plan. Learni issues a completion certificate together with the individual assessment report at the end of the Inbound Marketing program, which an L&D team can file as evidence.
How much does Inbound Marketing training cost per participant?+
Inbound Marketing training costs $2,310 per participant. For an in-company team, the flat rate starts at $4,190 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Inbound Marketing training take?+
2 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Inbound Marketing training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Inbound Marketing training?+
Basic knowledge of digital marketing, use of Google Analytics, and web content management.
Is a certificate issued after Inbound Marketing training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
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