Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master the fundamentals of Inbound Marketing in a certified professional training.
- Develop skills to create attractive content that generates qualified leads.
- Design an Inbound strategy adapted to 2026 trends for the company.
- Implement automation tools in real conditions.
- Optimize conversion funnels to maximize professional results.
- Evaluate the impact of your actions with key metrics in the company.
- Obtain a recognized certification to enhance your skills.
The Learni story
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Inbound Marketing Fundamentals: Principles and Buyer Persona (HubSpot tools, attractive methods)
Discover the basics of Inbound Marketing 2026 through interactive presentations and practical exercises on creating detailed buyer personas. Use HubSpot to model your ideal customers, analyze real cases from leading companies, build your first persona in a group with personalized feedback, integrate AI trends to anticipate 2026 needs, end with a deliverable: ready-to-use persona sheet for your professional strategy.
Module 2Inbound Marketing Content: Creation and Distribution (Canva, SEO, social networks tools)
Dive into magnetic content production with hands-on workshops on Canva and Google Keyword Planner. Write SEO-optimized articles adapted to 2026 algorithms, test distribution on LinkedIn and TikTok via real simulations, analyze successful viral Inbound examples, collaborate in pairs for a complete editorial calendar, integrate engaging visuals and powerful calls-to-action, produce a concrete deliverable: 3 contents ready to attract qualified leads in the company.
Module 3Inbound Marketing Automation: Funnels and Lead Nurturing (ActiveCampaign, Zapier tools)
Learn to set up advanced automations with ActiveCampaign and Zapier in guided practical sessions. Build a complete conversion funnel from cold lead to loyal customer, simulate personalized nurturing emails based on 2026 behaviors, test intelligent workflows with lead scoring, examine quantified case studies from growing companies, adjust in real-time with expert feedback, finalize a deliverable: operational automated email sequence for your professional activity.
Module 4Inbound Marketing Analytics and Optimization 2026: ROI and Future Trends (Google Analytics, Hotjar tools)
Master performance analysis with Google Analytics and Hotjar via interactive dashboards. Calculate the ROI of your Inbound campaigns in numerical exercises, anticipate 2026 evolutions such as predictive AI and zero-party data, optimize an existing strategy in a group with A/B testing, review key metrics like CAC and LTV, prepare a post-training action plan, final deliverable: personalized analytics report with recommendations to scale your results in the company.
Evaluation method
- Daily interactive quizzes to validate theoretical knowledge.
- Real case studies analyzed in groups with expert feedback.
- Final project: complete 2026 Inbound strategy evaluated on professional criteria.
Learning method
- Active pedagogy with 70% hands-on practice on real tools.
- Small group exercises for personalized support.
- Real business cases for immediate application.
- Post-training digital support to consolidate skills.
Methods, materials and delivery
The Training Inbound Marketing 2026 - Attract Qualified Leads program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Inbound Marketing 2026 - Attract Qualified Leads program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Inbound Marketing 2026 - Attract Qualified Leads program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.
Verified reviews
What our learners
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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