Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Training Hotjar - Optimize UX and Boost Web Conversions
Trusted by — schools, companies and industrial groups
25,809 programs · 25 countries
Every program built with a dedicated engineer
Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.
Hotjar training objectives
- Master Hotjar to analyze user behavior in a business setting
- Develop advanced heatmaps and recordings to identify UX friction points
- Implement certified surveys and feedback for qualitative insights
- Optimize user journeys with professional Hotjar data
- Integrate Hotjar with tools like GA4 for a complete analytics stack
- Create actionable and deliverable analysis reports for the team
- Deploy behavioral A/B tests to boost business performance
Hotjar curriculum: 4 modules over 4 days
Module 1 : Hotjar Configuration: Advanced Setup and Custom Dashboards (Tracking, Tagging, Integrations)
Expert installation of the Hotjar code on your real site, configuration of session recordings and targeted heatmaps, hands-on with dashboards to filter data by user segments, practical exercises on a company project with custom tagging, creation of your first preliminary report, while learning to avoid common pitfalls for reliable data from day 1, immediately enhancing your analytical skills.
Module 2 : Hotjar Heatmaps and Recordings: Visual Analysis of Interactions (Scrollmaps, Clickmaps, Filtering Tools)
In-depth exploration of heatmaps to detect cold and hot zones on your key pages, interactive viewing of session recordings with slow-motion and annotations, exercises on real e-commerce cases like cart abandonment, advanced filtering by device and traffic source, production of actionable insights with integrated Hotjar tools, transformation of raw data into concrete UX recommendations, boosting your conversion rates through practice.
Module 3 : Hotjar Surveys and Feedback: Collecting Qualitative Insights (Polls, Forms, NPS, Automation)
Deployment of on-site surveys and pop-ups to capture user frustrations in real time, configuration of polls and feedback widgets on your critical journeys, NPS response analysis with demographic segmentation, practical workshops on A/B testing questions to maximize response rates, automated integration with CRM and email tools, drafting of deliverable qualitative reports for the marketing team, revealing hidden business opportunities.
Module 4 : Advanced Hotjar Analysis: Funnels, A/B Tests and Optimization (Reports, API, Integrated Stack)
Building custom funnels to track precise drop-offs, setting up A/B experiments based on Hotjar data, exploration of the API to extract custom datasets to Google Sheets or BI tools, exercises on complete site optimization with a 30-day action plan, review of the red thread project by the expert trainer, export of professional certified reports, preparation for scalable enterprise implementation with measurable ROI.
How Hotjar skills are assessed
- Certified MCQ on Hotjar's advanced features
- Practical analysis of a real funnel with recommendations
- Defense of the UX optimization project in front of the expert trainer
How the Hotjar course is taught
- Sessions led by an active certified Hotjar consultant
- Hands-on exercises on your websites and authentic business cases
- Red thread UX analysis project deployed over 4 days
- Complete pedagogical file and Hotjar templates provided to participants
Hotjar training: access and practical arrangements
The Training Hotjar - Optimize UX and Boost Web Conversions program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Hotjar - Optimize UX and Boost Web Conversions program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Hotjar - Optimize UX and Boost Web Conversions program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Our method
How Learni guarantees the quality of your Hotjar training
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
Our social commitment
A school kit donated to a child for every training booked
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
FAQ
Hotjar: frequently asked questions
Which tools are used in Hotjar training?+
Hands-on work runs on tracking, tagging, integrations, scrollmaps, clickmaps and filtering Tools. Those tools come from the Hotjar program itself, delivered on site over 4 days, so participants practise on the stack they will use at work.
What can participants do after Hotjar training?+
They can master Hotjar to analyze user behavior in a business setting, develop advanced heatmaps and recordings to identify UX friction points and implement certified surveys and feedback for qualitative insights. Those are the stated objectives of the Hotjar program at Intermediate level, checked by the end-of-session assessment.
What does the Hotjar program cover, day by day?+
Day 1: Hotjar Configuration: Advanced Setup and Custom Dashboards (Tracking, Tagging, Integrations). Day 2: Hotjar Heatmaps and Recordings: Visual Analysis of Interactions (Scrollmaps, Clickmaps, Filtering Tools). Day 3: Hotjar Surveys and Feedback: Collecting Qualitative Insights (Polls, Forms, NPS, Automation). Day 4: Advanced Hotjar Analysis: Funnels, A/B Tests and Optimization (Reports, API, Integrated Stack). The Hotjar program runs over 4 days, delivered on site.
How is Hotjar training assessed?+
Assessment relies on certified MCQ on Hotjar's advanced features, practical analysis of a real funnel with recommendations and defense of the UX optimization project in front of the expert trainer. Learni issues a completion certificate together with the individual assessment report at the end of the Hotjar program, which an L&D team can file as evidence.
How much does Hotjar training cost per participant?+
Hotjar training costs $4,620 per participant. For an in-company team, the flat rate starts at $7,865 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Hotjar training take?+
4 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Hotjar training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Hotjar training?+
Mastery of Google Analytics, experience in website management, basics in UX and optimization.
Is a certificate issued after Hotjar training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Your professional training, anywhere
Let's build your Hotjar learning path.
30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.
Reply within 24h · Vetted experts · USD invoicing · W-9 available
Suggestions
Training similar to Hotjar.
UX / UI designIndustry-certifiedChange Management Training - Master Transformations
$4,620Quote within 24h
Digital marketing & strategyIndustry-certifiedTraining Expo - Maximize the commercial impact of your exhibitions
$2,310Quote within 24h
UX / UI designIndustry-certifiedChange Management Training - Lead Seamless Transformations
$3,465Quote within 24h
UX / UI design
Popular UX / UI design training.
UX / UI designIndustry-certifiedAdvanced InVision Training - Create Professional Interactive Prototypes
$1,155Quote within 24h
UX / UI designIndustry-certifiedAdvanced UX Design - Complete Digital Product Design Expertise
$5,775Quote within 24h
UX / UI designIndustry-certifiedAdvanced UX Design - Digital Product Design Fundamentals
$1,155Quote within 24h
Train the trainer & e-learning
Popular Train the trainer & e-learning training.
Train the trainer & e-learningIndustry-certified360Learning Training - Optimizing Certified Pathways in the Enterprise
$2,310Quote within 24h
Train the trainer & e-learningIndustry-certifiedBardeen Training - Automating Instructional Design
$4,620Quote within 24h
Train the trainer & e-learningIndustry-certifiedComplete Mastery of 360Learning: Design and Animate Collaborative Trainings
$2,310Quote within 24h
Web analytics & measurement
Popular Web analytics & measurement training.
Web analytics & measurementIndustry-certifiedAmplitude Training - Mastering Advanced User Data Analysis
$4,620Quote within 24h
Web analytics & measurementIndustry-certifiedAmplitude Training - Optimizing Advanced Product Analyses
$1,155Quote within 24h
Web analytics & measurementIndustry-certifiedAmplitude Training - Optimizing Sustainable Energy Product Analysis
$3,465Quote within 24h
Strategy & steering
Popular Strategy & steering training.
Strategy & steeringIndustry-certifiedFinancial Business Plan Training - Mastering Profitable Professional Projections
$5,775Quote within 24h
Strategy & steeringIndustry-certifiedOKR Training - Align Teams on Impactful Objectives
$4,620Quote within 24h
Strategy & steeringIndustry-certifiedProvisional Budget Training - Mastering Financial Project Management
$2,310Quote within 24h
On-site & remote
Hotjar training in your city
Available on-site and remotely. Pick your city to see the local training center.