Hotjar Training - Optimizing UX with Advanced Analyses

$4,620

  • 4 days
  • Onsite
  • 10 people max.
Ref: IGX341
10 people max.
$4,620
In-company rate: from $7,865 for the whole team
On-site and certification exam on quote
4 days
Onsite

Don't let this gap widen

Why this program matters

  • Without advanced Hotjar mastery, 68% of e-commerce sites lose up to 30% of conversions due to unoptimized UX, according to Forrester studies.

  • Ignored heatmaps hide hidden frictions, driving 25% monthly user churn and 150k€ in annual losses for a digital SME.

  • Careers stagnate: developers and UX analysts risk obsolescence against data-driven competitors.

  • Invest in this expert training to turn these risks into measurable gains and boost your web performance today.

Imed BEN AMOR, Learni trainer · Development expert
Imed BEN AMOR

Learni trainer · Development expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

40,840 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

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  • VMware
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  • Snowflake
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  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Hotjar training objectives

  • Master Hotjar's advanced features for precise behavioral analyses in a business environment
  • Develop professional skills in integrating the Hotjar API into complex web projects
  • Design optimized heatmaps and recordings to boost conversions
  • Implement customized surveys and feedback tools for a tailored UX
  • Optimize user funnels with actionable Hotjar insights in a professional context
  • Deploy Hotjar automations for continuous website performance monitoring

Hotjar curriculum: 4 modules over 4 days

Module 1 : Hotjar Configuration: Advanced Integration and Custom Tracking (API, Events)

Discover expert setups for Hotjar on complex sites, install the script via GTM with custom variables, configure advanced triggers for JS events, perform tests on staging environments, analyze first live data with basic heatmaps, produce an installation report validated through practical exercises on real business cases, prepare automation for the following days.

Module 2 : Hotjar Heatmaps and Recordings: In-Depth Behavioral Analysis (Filters, Segments)

Dive into scroll, click, and rage heatmaps to identify friction points, segment recordings by device and user journey, use expert filtering tools to isolate mobile behaviors, practice exporting critical sessions to third-party tools, build custom dashboards via Hotjar API, apply to concrete cases like e-commerce, generate actionable insights with collaborative remote exercises.

Module 3 : Hotjar Surveys and Feedback: Expert Qualitative Data Collection (NPS, Exit-Intent)

Master on-site survey creation with advanced targeting, integrate NPS and CSAT into critical funnels, configure exit-intent and session replay for immediate feedback, analyze textual responses via AI tagging, automate workflows with Zapier and Hotjar API, test on live sites with A/B variants, produce qualitative reports ready for stakeholders, through practical workshops and peer feedback in professional training.

Module 4 : Hotjar Optimization and Automation: Enterprise Scaling (Alerts, Integrations)

Deploy real-time alerts on UX anomalies, integrate Hotjar with React/Angular for dynamic tracking, scale with multi-sites and advanced user roles, optimize funnels via trends and benchmarks, export data to BI tools like Tableau, review personal projects with expert coaching, obtain certification through final hands-on scenario, plan post-training implementation for immediate ROI in the company.

How Hotjar skills are assessed

  • Interactive technical quizzes on advanced Hotjar features
  • Real-case studies with behavioral data analysis
  • Final certification project: optimized Hotjar dashboard for a live site

How the Hotjar course is taught

  • Active pedagogy with 70% hands-on practice on real Hotjar tools
  • Hands-on exercises in small groups of max 10
  • Unlimited post-training video support for reinforcement
  • Qualiopi certification recognized in companies

Hotjar training: access and practical arrangements

The Hotjar Training - Optimizing UX with Advanced Analyses program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Hotjar Training - Optimizing UX with Advanced Analyses program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Hotjar Training - Optimizing UX with Advanced Analyses program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Hotjar training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Hotjar: frequently asked questions

Which tools are used in Hotjar Training training?+
Hands-on work runs on API, events, filters, segments, NPS and exit-Intent. Those tools come from the Hotjar Training program itself, delivered on site over 4 days, so participants practise on the stack they will use at work.
What can participants do after Hotjar Training training?+
They can master Hotjar's advanced features for precise behavioral analyses in a business environment, develop professional skills in integrating the Hotjar API into complex web projects and design optimized heatmaps and recordings to boost conversions. Those are the stated objectives of the Hotjar Training program at Expert level, checked by the end-of-session assessment.
What does the Hotjar Training program cover, day by day?+
Day 1: Hotjar Configuration: Advanced Integration and Custom Tracking (API, Events). Day 2: Hotjar Heatmaps and Recordings: In-Depth Behavioral Analysis (Filters, Segments). Day 3: Hotjar Surveys and Feedback: Expert Qualitative Data Collection (NPS, Exit-Intent). Day 4: Hotjar Optimization and Automation: Enterprise Scaling (Alerts, Integrations). The Hotjar Training program runs over 4 days, delivered on site.
How is Hotjar Training training assessed?+
Assessment relies on interactive technical quizzes on advanced Hotjar features, real-case studies with behavioral data analysis and final certification project: optimized Hotjar dashboard for a live site. Learni issues a completion certificate together with the individual assessment report at the end of the Hotjar Training program, which an L&D team can file as evidence.
How much does Hotjar Training training cost per participant?+
Hotjar Training training costs $4,620 per participant. For an in-company team, the flat rate starts at $7,865 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Hotjar Training training take?+
4 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Hotjar Training training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Hotjar Training training?+
Advanced proficiency in HTML/CSS/JavaScript, experience with web analytics (Google Analytics, Mixpanel), knowledge of front-end frameworks such as React or Angular.
Is a certificate issued after Hotjar Training training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Hotjar Training training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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