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Hotjar Training - Optimizing UX with Advanced Analyses

Ref: IGX341
10 people max.
From $4,620 HT / per person
On-site on request · +$540 with certification exam
4 days
Remote

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ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Master Hotjar's advanced features for precise behavioral analyses in a business environment
  • Develop professional skills in integrating the Hotjar API into complex web projects
  • Design optimized heatmaps and recordings to boost conversions
  • Implement customized surveys and feedback tools for a tailored UX
  • Optimize user funnels with actionable Hotjar insights in a professional context
  • Deploy Hotjar automations for continuous website performance monitoring
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Imed BEN AMOR
Imed BEN AMOR

Learni trainer · Development expert

73%productivity gap
×3cost of inaction

Program

Module 1Hotjar Configuration: Advanced Integration and Custom Tracking (API, Events)

Discover expert setups for Hotjar on complex sites, install the script via GTM with custom variables, configure advanced triggers for JS events, perform tests on staging environments, analyze first live data with basic heatmaps, produce an installation report validated through practical exercises on real business cases, prepare automation for the following days.

Module 2Hotjar Heatmaps and Recordings: In-Depth Behavioral Analysis (Filters, Segments)

Dive into scroll, click, and rage heatmaps to identify friction points, segment recordings by device and user journey, use expert filtering tools to isolate mobile behaviors, practice exporting critical sessions to third-party tools, build custom dashboards via Hotjar API, apply to concrete cases like e-commerce, generate actionable insights with collaborative remote exercises.

Module 3Hotjar Surveys and Feedback: Expert Qualitative Data Collection (NPS, Exit-Intent)

Master on-site survey creation with advanced targeting, integrate NPS and CSAT into critical funnels, configure exit-intent and session replay for immediate feedback, analyze textual responses via AI tagging, automate workflows with Zapier and Hotjar API, test on live sites with A/B variants, produce qualitative reports ready for stakeholders, through practical workshops and peer feedback in professional training.

Module 4Hotjar Optimization and Automation: Enterprise Scaling (Alerts, Integrations)

Deploy real-time alerts on UX anomalies, integrate Hotjar with React/Angular for dynamic tracking, scale with multi-sites and advanced user roles, optimize funnels via trends and benchmarks, export data to BI tools like Tableau, review personal projects with expert coaching, obtain certification through final hands-on scenario, plan post-training implementation for immediate ROI in the company.

Evaluation method

  • Interactive technical quizzes on advanced Hotjar features
  • Real-case studies with behavioral data analysis
  • Final certification project: optimized Hotjar dashboard for a live site

Learning method

  • Active pedagogy with 70% hands-on practice on real Hotjar tools
  • Hands-on exercises in small groups of max 10
  • Unlimited post-training video support for reinforcement
  • Qualiopi certification recognized in companies

Methods, materials and delivery

The Hotjar Training - Optimizing UX with Advanced Analyses program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Hotjar Training - Optimizing UX with Advanced Analyses program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Hotjar Training - Optimizing UX with Advanced Analyses program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Hotjar Training - Optimizing UX with Advanced Analyses training cost?+
The individual price is $4,620 (USD). The team / on-site group package is shown on the course page. A detailed quote is sent within one business day.
How long is the Hotjar Training - Optimizing UX with Advanced Analyses training?+
The training lasts 4 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Advanced proficiency in HTML/CSS/JavaScript, experience with web analytics (Google Analytics, Mixpanel), knowledge of front-end frameworks such as React or Angular
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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