Training Expo - Boost Your Sales at Professional Trade Shows

$1,155

  • 1 day
  • Onsite
  • 10 people max.
Ref: OJP900
10 people max.
$1,155
In-company rate: from $2,195 for the whole team
On-site and certification exam on quote
1 day
Onsite

Don't let this gap widen

Why this program matters

  • Without refined skills, 75% of exhibitors waste 4 000 to 10 000 € on empty booths, generating fewer than 5 qualified leads per day instead of 50.

  • Major risk: damaged professional image against seasoned competitors who capture 80% of prospects.

  • Estimated revenue loss of 20-30k€ annually per missed show, market share erosion, team demotivation.

  • With this training, achieve a guaranteed 25% ROI and turn every expo into a business machine.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,805 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

  • OpenAI
  • Anthropic
  • Mistral AI
  • NVIDIA
  • Google
  • Amazon Web Services
  • Microsoft Dynamics 365
  • Salesforce
  • ServiceNow
  • SAP
  • Oracle
  • Cisco
  • Fortinet
  • Palo Alto Networks
  • Aruba
  • VMware
  • Red Hat
  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Expo training objectives

  • Identify high-ROI potential trade shows
  • Design an attractive and optimized booth
  • Master rapid prospecting techniques
  • Generate and qualify qualified leads
  • Measure impact with concrete KPIs
  • Develop an effective post-expo plan
  • Anticipate common customer objections

Expo curriculum: 1 module over 1 day

Module 1 : Expo: Booth Preparation, Prospecting and Lead Follow-up (CRM, Pitch Scripts, KPI Tables)

Dive into the analysis of target trade shows to select the right audience, design your impactful booth with visual mockups and strategic layout, practice irresistible pitches through filmed role-plays, generate fictional leads in networking exercises, qualify them on-site with personalized CRM forms, calculate your ROI live using advanced Excel, leave with a ready-to-use kit and quantified action plan to double your results.

How Expo skills are assessed

  • Interactive quiz on expo techniques
  • Role-play evaluation on prospecting
  • Analysis of personal action plan

How the Expo course is taught

  • Experiential pedagogy through real cases
  • Practical exercises in pairs
  • Personalized video debriefings

Expo training: access and practical arrangements

The Training Expo - Boost Your Sales at Professional Trade Shows program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Expo - Boost Your Sales at Professional Trade Shows program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Expo - Boost Your Sales at Professional Trade Shows program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Expo training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Expo: frequently asked questions

Which tools are used in Expo training?+
Hands-on work runs on CRM, pitch Scripts and KPI Tables. Those tools come from the Expo program itself, delivered on site over 1 day, so participants practise on the stack they will use at work.
What can participants do after Expo training?+
They can identify high-ROI potential trade shows, design an attractive and optimized booth and master rapid prospecting techniques. Those are the stated objectives of the Expo program at Intermediate level, checked by the end-of-session assessment.
How is Expo training assessed?+
Assessment relies on interactive quiz on expo techniques, role-play evaluation on prospecting and analysis of personal action plan. Learni issues a completion certificate together with the individual assessment report at the end of the Expo program, which an L&D team can file as evidence.
How much does Expo training cost per participant?+
Expo training costs $1,155 per participant. For an in-company team, the flat rate starts at $2,195 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Expo training take?+
1 day, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Expo training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Expo training?+
At least 1 year of field sales experience, participation in at least 2 trade shows, basic mastery of CRM tools.
Is a certificate issued after Expo training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Expo training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
Your professional training, anywhere

Let's build your Expo learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

Reply within 24h · Vetted experts · USD invoicing · W-9 available
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