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Training Customer Data Platform (CDP)

Course created on September 26, 2026Updated on October 5, 2026

Very demanding course · Expertise required

$3,465

3 days
Onsite
10 people max.

Request a quote See the program

Ref: FAP985

10 people max.

$3,465

In-company rate: from $6,290 for the whole team

On-site and certification exam on quote

3 days

Onsite

Don't let this gap widen

Why this program matters

Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.

Trusted by — schools, companies and industrial groups

41,258 programs · 25 countries

Every program built with a dedicated engineer

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft, Microsoft and Atos.

Customer Data Platform (CDP) training objectives

Master the Customer Data Platform (CDP) for multi-source B2B architectures
Configure native connectors to Salesforce and Marketo with real-time deduplication
Implement GDPR consent models and automated deletion
Create measurable dynamic audiences via API and exports to advertising platforms
Audit customer identifier quality with completeness thresholds above 95%
Optimize storage and querying costs on unified data

Program

Customer Data Platform (CDP) curriculum: 3 modules over 3 days

Module 1 : Customer Data Platform (CDP): Multi-source Architecture and Ingestion (Segment, mParticle)

Analysis of event schemas and persistent identifiers. Configuration of batch and streaming flows from CRM, website and mobile applications. Practical exercise on a real dataset of 2 million profiles with duplicate detection and attribute normalization. Deliverable: validated ingestion schema and volume monitoring dashboard.

Module 2 : Customer Data Platform (CDP): Identity Modeling and Governance (Tealium, Zeotap)

Building unified identity graphs with probabilistic and deterministic resolution. Application of consent and retention rules. Work on a concrete case of a SaaS company with 180,000 B2B accounts. Production of a data dictionary and traceability matrix for critical attributes.

Module 3 : Customer Data Platform (CDP): Activation and Performance Measurement (Braze, Adobe RT-CDP)

Deployment of segments to activation channels and setup of automated A/B tests. Analysis of match rates and cost per contact. Review of common errors in over-segmentation and activation latency. Final deliverable: activation playbook and quality audit report provided to the participant.

How Customer Data Platform (CDP) skills are assessed

Quiz to validate connectors and quality rules
Practical exercise on a complete B2B case with oral presentation
Identity governance audit grid applied to the participant's project

How the Customer Data Platform (CDP) course is taught

Build a real-time CDP pipeline in production
Measure completeness and accuracy of customer profiles
Automate GDPR deletions and corrections
Export audiences to CRM and advertising tools

Customer Data Platform (CDP) training: access and practical arrangements

The Training Customer Data Platform (CDP) program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Customer Data Platform (CDP) program, the following equipment is required:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, hands-on exercises and complementary resources
Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Customer Data Platform (CDP) program is performed through:

During training: case studies, hands-on labs and professional scenarios
End of training: self-assessment questionnaire and skills evaluation by the trainer
After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Customer Data Platform (CDP) training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

Triple validation: technical, pedagogical, sectoral.
Minimum rating 4.8/5 over the last 12 sessions.

Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

Live briefing on goals and team context.
Veto right — we swap the trainer for free if needed.

Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

Hands-on cases drawn from your stack and projects.
Program co-written then validated by your team.

Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

NPS, knowledge quizzes and skills self-assessment.
Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack

Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

Backpack, notebooks and essential supplies
Distributed through our partner charities
Included, at no extra cost to you

Enroll and offer a kit

FAQ

Customer Data Platform (CDP): frequently asked questions

Which tools are used in Customer Data Platform (CDP) training?+

Hands-on work runs on CDP, segment, mParticle, tealium, zeotap and braze. Those tools come from the Customer Data Platform (CDP) program itself, delivered on site over 3 days, so participants practise on the stack they will use at work.

What can participants do after Customer Data Platform (CDP) training?+

They can master the Customer Data Platform (CDP) for multi-source B2B architectures, configure native connectors to Salesforce and Marketo with real-time deduplication and implement GDPR consent models and automated deletion. Those are the stated objectives of the Customer Data Platform (CDP) program at Expert level, checked by the end-of-session assessment.

What does the Customer Data Platform (CDP) program cover, day by day?+

Day 1: Customer Data Platform (CDP): Multi-source Architecture and Ingestion (Segment, mParticle). Day 2: Customer Data Platform (CDP): Identity Modeling and Governance (Tealium, Zeotap). Day 3: Customer Data Platform (CDP): Activation and Performance Measurement (Braze, Adobe RT-CDP). The Customer Data Platform (CDP) program runs over 3 days, delivered on site.

How is Customer Data Platform (CDP) training assessed?+

Assessment relies on quiz to validate connectors and quality rules, practical exercise on a complete B2B case with oral presentation and identity governance audit grid applied to the participant's project. Learni issues a completion certificate together with the individual assessment report at the end of the Customer Data Platform (CDP) program, which an L&D team can file as evidence.

How much does Customer Data Platform (CDP) training cost per participant?+

Customer Data Platform (CDP) training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.

How long does Customer Data Platform (CDP) training take?+

3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.

Who pays for Customer Data Platform (CDP) training?+

Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.

What do participants need to know before Customer Data Platform (CDP) training?+

Prior mastery of ETL pipelines, relational modeling and at least one data warehouse tool such as Snowflake or BigQuery.

Is a certificate issued after Customer Data Platform (CDP) training?+

Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.

Does Learni provide the equipment for Customer Data Platform (CDP) training?+

No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.

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