Loading...
Please wait a moment
Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
Loading available slots...
Unlock top excellence scholarships with April 2026 deadlines. Learn eligibility, application steps, and strategies to boost your chances for fully funded studies abroad.
Professional Training training in New York in September 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Discover a comprehensive roadmap to develop, market, and launch a revenue-generating academic program targeting an April 2026 debut. Learn essential strategies for educators and institutions aiming for financial success.
Discover essential strategies, trends, and best practices for effective GDPR compliance training tailored for organizations preparing for March 2026 enforcement and updates.
The Training: Create User Personas to Optimize Your Digital Marketing Strategy training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Create User Personas to Optimize Your Digital Marketing Strategy training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Create User Personas to Optimize Your Digital Marketing Strategy training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
• Definition of User Personas and their role in the marketing strategy • Understand the difference between target audience and User Persona • Benefits of using User Personas: personalization, optimization of the customer journey, product development
• Sources of data collection (interviews, studies, analytics, CRM, social networks) • Know how to synthesize and sort relevant data • Avoid biases and integrate diversity of user profiles
• Structure a User Persona sheet: demographic information, psychographics, motivations, barriers, digital habits, expectations • Practical workshops: creation of personas from real cases • Set up usage scenarios to test the relevance of personas • Integrate User Personas into your content strategy, email campaigns, UX/UI, and product development
Target audience
Marketing professionals, communication managers, project leaders, entrepreneurs, anyone wishing to better target their clients
Prerequisites
No prerequisites
Loading...
Please wait a moment





























