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Training A/B testing & Buyer persona 2026 - Boost your conversions

Course created on July 27, 2026Updated on October 5, 2026

On quote$3,465

3 days
Onsite
10 people max.

Request a quote See the program

Ref: NRP995

10 people max.

On quote$3,465

In-company rate: on quotefrom $6,290 for the whole team

On-site and certification exam on quote

3 days

Onsite

Don't let this gap widen

Why this program matters

Failure to master A/B testing and buyer personas in 2026 exposes companies to average losses of 25% in conversions.
Marketers without these skills see their ROI drop by 40% against data-driven competitors.
Careers stagnate when analyses stay superficial and decisions remain subjective.
Acting now prevents these quantified risks and secures your professional position.

Trusted by — schools, companies and industrial groups

25,749 programs · 25 countries

Every program built with a dedicated engineer

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Learning objectives

Master professional A/B testing with Excel and Google Workspace
Develop precise buyer personas using advanced data skills
Design optimized multivariate tests for the business
Optimize conversion rates with certified methods
Implement professional dashboards for ongoing monitoring
Analyze results with reliable statistics during the training

Program

Module 1Theme: A/B testing & Buyer persona 2026 - Design and segmentation (Excel, Google Sheets, hypotheses)

Participants explore the fundamentals of advanced A/B testing applied to buyer personas. They build solid hypotheses, segment target audiences and create test variants. Practical exercises in Excel and Google Sheets enable data structuring, sample size calculation and preparation of concrete deliverables for the business.

Module 2Theme: A/B testing & Buyer persona 2026 - Execution and data collection (Power Query, advanced formulas, tracking)

This day focuses on rigorous test execution. Learners configure data collection via Google Workspace, use Power Query to clean datasets and apply complex statistical formulas in Excel. Real company cases are analyzed to validate buyer personas and adjust test scenarios in real time.

Module 3Theme: A/B testing & Buyer persona 2026 - Analysis and optimization (Pivot tables, visualization, reporting)

Trainees learn to analyze results using pivot tables and advanced visualizations. They produce professional reports, interpret statistical significance and optimize buyer personas for future campaigns. A complete final project is delivered with strategic recommendations for the business.

Evaluation method

Final quiz on statistical methods and office tools
Full practical A/B testing project including buyer persona analysis
Self-assessment and trainer feedback on deliverables

Learning method

Guided exercises on Excel and Google Sheets
Real-world company case studies
Dashboard creation and reporting
Collaborative work in small groups

Methods, materials and delivery

The Training A/B testing & Buyer persona 2026 - Boost your conversions program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training A/B testing & Buyer persona 2026 - Boost your conversions program, the following equipment is required:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, hands-on exercises and complementary resources
Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training A/B testing & Buyer persona 2026 - Boost your conversions program is performed through:

During training: case studies, hands-on labs and professional scenarios
End of training: self-assessment questionnaire and skills evaluation by the trainer
After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

Triple validation: technical, pedagogical, sectoral.
Minimum rating 4.8/5 over the last 12 sessions.

Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

Live briefing on goals and team context.
Veto right — we swap the trainer for free if needed.

Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

Hands-on cases drawn from your stack and projects.
Program co-written then validated by your team.

Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

NPS, knowledge quizzes and skills self-assessment.
Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack

Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

Backpack, notebooks and essential supplies
Distributed through our partner charities
Included, at no extra cost to you

Enroll and offer a kit

FAQ

Frequently asked questions

Which tools are used in A/B testing & Buyer persona 2026 training?+

Hands-on work runs on excel, google Sheets, hypotheses, power Query, advanced formulas and tracking. Those tools come from the A/B testing & Buyer persona 2026 program itself, delivered on site over 3 days, so participants practise on the stack they will use at work.

What can participants do after A/B testing & Buyer persona 2026 training?+

They can master professional A/B testing with Excel and Google Workspace, develop precise buyer personas using advanced data skills and design optimized multivariate tests for the business. Those are the stated objectives of the A/B testing & Buyer persona 2026 program at Expert level, checked by the end-of-session assessment.

What does the A/B testing & Buyer persona 2026 program cover, day by day?+

Day 1: Theme: A/B testing & Buyer persona 2026 - Design and segmentation (Excel, Google Sheets, hypotheses). Day 2: Theme: A/B testing & Buyer persona 2026 - Execution and data collection (Power Query, advanced formulas, tracking). Day 3: Theme: A/B testing & Buyer persona 2026 - Analysis and optimization (Pivot tables, visualization, reporting). The A/B testing & Buyer persona 2026 program runs over 3 days, delivered on site.

How is A/B testing & Buyer persona 2026 training assessed?+

Assessment relies on final quiz on statistical methods and office tools, full practical A/B testing project including buyer persona analysis and self-assessment and trainer feedback on deliverables. Learni issues a completion certificate together with the individual assessment report at the end of the A/B testing & Buyer persona 2026 program, which an L&D team can file as evidence.

How much does A/B testing & Buyer persona 2026 training cost per participant?+

A/B testing & Buyer persona 2026 training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.A/B testing & Buyer persona 2026 training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.

How long does A/B testing & Buyer persona 2026 training take?+

3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.

Who pays for A/B testing & Buyer persona 2026 training?+

Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.

What do participants need to know before A/B testing & Buyer persona 2026 training?+

Confirmed mastery of Excel, Google Sheets and experience in digital marketing or data analysis.

Is a certificate issued after A/B testing & Buyer persona 2026 training?+

Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.

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