← Back Explore the Online advertising & SEA category

Training SEM - Launching Profitable Advertising Campaigns

Course created on July 27, 2026Updated on October 5, 2026

On quote

4 days
Onsite
10 people max.

Request a quote See the program

Ref: TIO261

10 people max.

On quote

In-company rate: on quote

On-site and certification exam on quote

4 days

Onsite

Don't let this gap widen

Why this program matters

Without SEM mastery, companies lose an average 60% of qualified traffic to aggressive paid competitors.
Poorly managed ad budgets waste up to 40% on useless clicks, equivalent to 5000€ monthly for a standard SME.
In 2024, 78% of B2B leads come from Google Ads, shutting out those without the expertise from critical business opportunities.
Marketing teams lacking SEM skills see their ROI drop 35%, stalling growth and exposing them to irreversible market share losses.
Act now to keep your competitors from monopolizing the top paid positions.

Trusted by — schools, companies and industrial groups

25,663 programs · 25 countries

Every program built with a dedicated engineer

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Learning objectives

Master the fundamentals of SEM for professional, certified campaigns
Set up Google Ads accounts and essential business tools
Develop effective keyword strategies and budgets
Create and optimize SEM ads to maximize ROI
Analyze performance with Google Analytics and reports
Implement remarketing campaigns to retain prospects

Program

Module 1SEM Fundamentals: Understanding the Model and Setting Up Accounts (Google Ads, Free Tools)

Immersive discovery of SEM versus SEO, quick hands-on with Google Ads to create your first professional account, exploration of display and search campaign types, practical exercises on realistic budget simulations, configuration of ad extensions and first geographic targeting tests, production of an initial campaign plan with measurable objectives to boost your company's immediate visibility.

Module 2SEM Keyword Strategy: Research and Organization (Keyword Planner, Competitor Tools)

Dive into high-intent keyword research via Google Keyword Planner and tools like SEMrush, segmentation into thematic ad groups, competitor analysis to identify profitable opportunities, practical workshops to build a list of 50 optimized keywords, negative keywords to avoid waste, development of a personalized dashboard proving immediate value for your professional marketing skills.

Module 3SEM Ad Creation: Writing and Optimization (A/B Testing, Responsive Ads)

Writing compelling ads with USP hooks and irresistible calls to action, mastery of responsive search and display formats for mobile-first, live A/B tests on simulated campaigns, integration of sitelinks and callouts extensions to boost clicks, exercises on SEM-aligned landing pages for maximum conversions, production of a ready-to-deploy ad kit in business with focus on quick and measurable ROI.

Module 4SEM Analysis and Optimization: Performance Tracking (Google Analytics, Automated Reports)

Connecting Google Ads to Analytics for precise conversion and ROI tracking, decoding key metrics like CTR, CPC, and Quality Score, budget optimization workshops on real business cases, setting up remarketing lists to recapture 30% of lost visitors, generating personalized reports and automated alerts, finalizing a continuous action plan certifying your new SEM skills for sustainable results.

Evaluation method

Multiple-choice quiz to validate SEM knowledge at the end of the training
Continuous evaluation through practical campaign exercises
Defense of the red thread project: complete SEM plan in front of the trainer

Learning method

Courses led by a Google-certified active SEM expert
Practical exercises on real business cases and test accounts
Progressive red thread project: SEM campaign from A to Z
Complete course materials and access to free tools provided to each participant

Methods, materials and delivery

The Training SEM - Launching Profitable Advertising Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training SEM - Launching Profitable Advertising Campaigns program, the following equipment is required:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, hands-on exercises and complementary resources
Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training SEM - Launching Profitable Advertising Campaigns program is performed through:

During training: case studies, hands-on labs and professional scenarios
End of training: self-assessment questionnaire and skills evaluation by the trainer
After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

Triple validation: technical, pedagogical, sectoral.
Minimum rating 4.8/5 over the last 12 sessions.

Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

Live briefing on goals and team context.
Veto right — we swap the trainer for free if needed.

Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

Hands-on cases drawn from your stack and projects.
Program co-written then validated by your team.

Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

NPS, knowledge quizzes and skills self-assessment.
Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack

Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

Backpack, notebooks and essential supplies
Distributed through our partner charities
Included, at no extra cost to you

Enroll and offer a kit

FAQ

Frequently asked questions

Which tools are used in SEM training?+

Hands-on work runs on google Ads, free Tools, keyword Planner, competitor Tools, b Testing and responsive Ads. Those tools come from the SEM program itself, delivered on site over 4 days, so participants practise on the stack they will use at work.

What can participants do after SEM training?+

They can master the fundamentals of SEM for professional, certified campaigns, set up Google Ads accounts and essential business tools and develop effective keyword strategies and budgets. Those are the stated objectives of the SEM program at Beginner level, checked by the end-of-session assessment.

What does the SEM program cover, day by day?+

Day 1: SEM Fundamentals: Understanding the Model and Setting Up Accounts (Google Ads, Free Tools). Day 2: SEM Keyword Strategy: Research and Organization (Keyword Planner, Competitor Tools). Day 3: SEM Ad Creation: Writing and Optimization (A/B Testing, Responsive Ads). Day 4: SEM Analysis and Optimization: Performance Tracking (Google Analytics, Automated Reports). The SEM program runs over 4 days, delivered on site.

How is SEM training assessed?+

Assessment relies on multiple-choice quiz to validate SEM knowledge at the end of the training, continuous evaluation through practical campaign exercises and defense of the red thread project: complete SEM plan in front of the trainer. Learni issues a completion certificate together with the individual assessment report at the end of the SEM program, which an L&D team can file as evidence.

How much does SEM training cost per participant?+

SEM training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.

How long does SEM training take?+

4 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.

Who pays for SEM training?+

Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.

What do participants need to know before SEM training?+

Basics in digital marketing and regular use of Google.

Is a certificate issued after SEM training?+

Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.

Your professional training, anywhere