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Training SEM 2026 - Maximising ROI with Google Ads AI

Course created on July 27, 2026Updated on October 5, 2026

On quote

5 days
Onsite
10 people max.

Request a quote See the program

Ref: QJL253

10 people max.

On quote

In-company rate: on quote

On-site and certification exam on quote

5 days

Onsite

Don't let this gap widen

Why this program matters

Without SEM 2026 mastery, companies waste 45% of Google Ads budgets on ineffective bids, per Google studies.
Non-IA-optimized campaigns lose 30% of conversions to automated competitors, with CPC up 25% post-cookies.
68% of marketing managers face career penalties without privacy-first skills.
Every quarter without an update widens the ROI gap by 2 points, risking lost market share to pervasive AI.

Trusted by — schools, companies and industrial groups

25,663 programs · 25 countries

Every program built with a dedicated engineer

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Learning objectives

Master SEM 2026 strategies to boost professional ROI
Set up automated Performance Max campaigns in a business environment
Optimise AI bidding and custom scripts for advanced SEM
Implement privacy-first tracking post-cookies in your projects
Analyse multichannel data for data-driven certified decisions
Deploy advanced A/B tests and scaling to maximise conversions

Program

Module 1SEM 2026 Audit: Diagnose and Restructure Google Ads Accounts (AI Tools, Benchmarks)

In-depth analysis of existing accounts with Google Ads Editor and automated scripts, identification of budget waste via custom reports, practical exercises on real business cases, complete restructuring of an underperforming campaign, definition of SMART objectives aligned with 2026 trends, production of an actionable audit report with priority recommendations for immediate gains.

Module 2Performance Max Campaigns SEM 2026: Advanced Setup and Optimised Assets (Generative AI, Feeds)

Expert configuration of Performance Max with custom audiences and AI signals, creation of multimedia assets via Google tools, AI-generated image and video testing to maximise Quality Score, integration of dynamic product feeds for e-commerce, live simulations on Google Ads console, collaborative group optimisation on red thread projects, delivery of reusable templates for rapid production deployment.

Module 3Bidding and Automations SEM 2026: Scripts and AI Rules (Google Ads Scripts, Value Rules)

Development of custom scripts for automated bid adjustments, implementation of Value Rules and intelligent target ROAS, hands-on use of AI for performance predictions, exercises on real-time bid management, concrete cases of budget optimisation on high volumes, debugging and monitoring via Google Ads API, creation of custom dashboards for proactive tracking, measurable ROI gains simulated on real data.

Module 4Tracking and Attribution SEM 2026: Privacy-First and GA4 (Consent Mode, Enhanced Conversions)

Implementation of Consent Mode v2 and Enhanced Conversions for GDPR compliance, advanced GA4 setup with custom events, data-driven multichannel attribution modelling, reliability testing on sandbox environments, server-side tagging integration via Tag Manager, analysis of post-iOS14 impacts on conversions, practical exercises on your real traffic, final report with privacy-safe metrics for enterprise reporting.

Module 5Scaling and Trends SEM 2026: A/B Tests and AI Predictions (Experimentation, Search Generative Experience)

Deployment of large-scale A/B tests with Responsive Search Ads and dynamic extensions, anticipation of Search Generative Experience via AI prompts, secure budget scaling with automated thresholds, study of 2025-2026 success cases, optimisation for zero-party data, peer and trainer review of red thread project, personalised 6-month roadmap, skills certification validated by concrete portfolio.

Evaluation method

Advanced MCQ on SEM 2026 strategies and AI tools
Analysis and optimisation of a real campaign live
Presentation of the red thread project with simulated ROI

Learning method

Sessions led by certified Google Ads experts
Practical exercises on Google Ads sandbox accounts
Evolving red thread project over 5 days
Digital learning support and ready-to-use templates

Methods, materials and delivery

The Training SEM 2026 - Maximising ROI with Google Ads AI program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training SEM 2026 - Maximising ROI with Google Ads AI program, the following equipment is required:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, hands-on exercises and complementary resources
Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training SEM 2026 - Maximising ROI with Google Ads AI program is performed through:

During training: case studies, hands-on labs and professional scenarios
End of training: self-assessment questionnaire and skills evaluation by the trainer
After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

Triple validation: technical, pedagogical, sectoral.
Minimum rating 4.8/5 over the last 12 sessions.

Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

Live briefing on goals and team context.
Veto right — we swap the trainer for free if needed.

Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

Hands-on cases drawn from your stack and projects.
Program co-written then validated by your team.

Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

NPS, knowledge quizzes and skills self-assessment.
Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack

Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

Backpack, notebooks and essential supplies
Distributed through our partner charities
Included, at no extra cost to you

Enroll and offer a kit

FAQ

Frequently asked questions

Which tools are used in SEM 2026 training?+

Hands-on work runs on AI Tools, benchmarks, generative AI, feeds, google Ads Scripts and value Rules. Those tools come from the SEM 2026 program itself, delivered on site over 5 days, so participants practise on the stack they will use at work.

What can participants do after SEM 2026 training?+

They can master SEM 2026 strategies to boost professional ROI, set up automated Performance Max campaigns in a business environment and optimise AI bidding and custom scripts for advanced SEM. Those are the stated objectives of the SEM 2026 program at Advanced level, checked by the end-of-session assessment.

What does the SEM 2026 program cover, day by day?+

Day 1: SEM 2026 Audit: Diagnose and Restructure Google Ads Accounts (AI Tools, Benchmarks). Day 2: Performance Max Campaigns SEM 2026: Advanced Setup and Optimised Assets (Generative AI, Feeds). Day 3: Bidding and Automations SEM 2026: Scripts and AI Rules (Google Ads Scripts, Value Rules). Day 4: Tracking and Attribution SEM 2026: Privacy-First and GA4 (Consent Mode, Enhanced Conversions). Day 5: Scaling and Trends SEM 2026: A/B Tests and AI Predictions (Experimentation, Search Generative Experience). The SEM 2026 program runs over 5 days, delivered on site.

How is SEM 2026 training assessed?+

Assessment relies on advanced MCQ on SEM 2026 strategies and AI tools, analysis and optimisation of a real campaign live and presentation of the red thread project with simulated ROI. Learni issues a completion certificate together with the individual assessment report at the end of the SEM 2026 program, which an L&D team can file as evidence.

How much does SEM 2026 training cost per participant?+

SEM 2026 training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.

How long does SEM 2026 training take?+

5 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.

Who pays for SEM 2026 training?+

Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.

What do participants need to know before SEM 2026 training?+

Advanced Google Ads campaign management, mastery of Google Analytics 4 and Tag Manager.

Is a certificate issued after SEM 2026 training?+

Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.

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