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Training SEM 2026 - Maximising ROI with Google Ads AI

Ref: QJL253
10 people max.
6125€ HT / per person
−15% from 2 people−30% from 3 people−50% from 5 people
Pay in 3 installments · +$170/day onsite · +$500 with certification exam
5 journées
distanciel

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Learning objectives

  • Master SEM 2026 strategies to boost professional ROI
  • Set up automated Performance Max campaigns in a business environment
  • Optimise AI bidding and custom scripts for advanced SEM
  • Implement privacy-first tracking post-cookies in your projects
  • Analyse multichannel data for data-driven certified decisions
  • Deploy advanced A/B tests and scaling to maximise conversions

The Learni story

Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan Busi
Allan Busi

Learni Trainer · Expert

73%productivity gap
×3cost of inaction

Program

Module 1SEM 2026 Audit: Diagnose and Restructure Google Ads Accounts (AI Tools, Benchmarks)

In-depth analysis of existing accounts with Google Ads Editor and automated scripts, identification of budget waste via custom reports, practical exercises on real business cases, complete restructuring of an underperforming campaign, definition of SMART objectives aligned with 2026 trends, production of an actionable audit report with priority recommendations for immediate gains.

Module 2Performance Max Campaigns SEM 2026: Advanced Setup and Optimised Assets (Generative AI, Feeds)

Expert configuration of Performance Max with custom audiences and AI signals, creation of multimedia assets via Google tools, AI-generated image and video testing to maximise Quality Score, integration of dynamic product feeds for e-commerce, live simulations on Google Ads console, collaborative group optimisation on red thread projects, delivery of reusable templates for rapid production deployment.

Module 3Bidding and Automations SEM 2026: Scripts and AI Rules (Google Ads Scripts, Value Rules)

Development of custom scripts for automated bid adjustments, implementation of Value Rules and intelligent target ROAS, hands-on use of AI for performance predictions, exercises on real-time bid management, concrete cases of budget optimisation on high volumes, debugging and monitoring via Google Ads API, creation of custom dashboards for proactive tracking, measurable ROI gains simulated on real data.

Module 4Tracking and Attribution SEM 2026: Privacy-First and GA4 (Consent Mode, Enhanced Conversions)

Implementation of Consent Mode v2 and Enhanced Conversions for GDPR compliance, advanced GA4 setup with custom events, data-driven multichannel attribution modelling, reliability testing on sandbox environments, server-side tagging integration via Tag Manager, analysis of post-iOS14 impacts on conversions, practical exercises on your real traffic, final report with privacy-safe metrics for enterprise reporting.

Module 5Scaling and Trends SEM 2026: A/B Tests and AI Predictions (Experimentation, Search Generative Experience)

Deployment of large-scale A/B tests with Responsive Search Ads and dynamic extensions, anticipation of Search Generative Experience via AI prompts, secure budget scaling with automated thresholds, study of 2025-2026 success cases, optimisation for zero-party data, peer and trainer review of red thread project, personalised 6-month roadmap, skills certification validated by concrete portfolio.

Evaluation method

  • Advanced MCQ on SEM 2026 strategies and AI tools
  • Analysis and optimisation of a real campaign live
  • Presentation of the red thread project with simulated ROI

Learning method

  • Sessions led by certified Google Ads experts
  • Practical exercises on Google Ads sandbox accounts
  • Evolving red thread project over 5 days
  • Digital learning support and ready-to-use templates

Methods, materials and delivery

The Training SEM 2026 - Maximising ROI with Google Ads AI program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training SEM 2026 - Maximising ROI with Google Ads AI program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training SEM 2026 - Maximising ROI with Google Ads AI program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.

Verified reviews

What our learners

4.9 · +100 verified reviews
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
Read all reviews
Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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