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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Cybersecurity training in Oklahoma City in December 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Professional Training training in Memphis in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Artificial Intelligence training in San Francisco in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Professional Training training in Fort Worth in July 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
The Training Retargeting - Maximizing Advertising Conversions training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Retargeting - Maximizing Advertising Conversions training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Retargeting - Maximizing Advertising Conversions training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Installation and debugging of retargeting pixels on real e-commerce sites, configuration of custom data layers with Google Tag Manager, testing event triggers for cart views and abandons, practical exercises on your domain with real-time validation, creation of custom tags for cross-device tracking, generation of initial reports to identify user data leaks.
Definition of hyper-targeted retargeting segments based on micro-conversion behaviors, building lookalike audiences from imported CRM lists, setting up RLSA in Google Ads for search remarketing, practical workshops on e-commerce cases with RFM scoring, export to Meta and LinkedIn for omnichannel, validation of audience sizes and overlap analysis to avoid ad fatigue.
Design of multi-platform retargeting funnels with automated sequences, integration of Dynamic Ads for abandoned products via XML feeds, A/B testing of personalized messages by segment, exercises on your Ads Manager account with catalog uploads, mobile-first optimization and zero-party data, production of responsive creative templates ready for enterprise scaling.
Deployment of automated rules for bid adjustments on hot retargeting audiences, Google Ads API scripting for daily segment refreshes, integration of Value-Based Bidding with first-party data, workshops on Google Optimize for multivariate tests, tuning ML models for churn prediction, budget scenario simulations with ROI forecasting, deliverables including custom real-time monitoring dashboards.
Multi-touch attribution analysis to value retargeting in customer journeys, granular ROAS calculation per segment with Google Analytics 4 BigQuery, GDPR compliance audit on consent modes and CMP, Fortune 500 case studies with +300% uplift, final exercises on your live campaign with actionable recommendations, skills certification via red thread project, post-training scaling plan for the company.
Target audience
SEA experts, acquisition managers, digital marketing heads for advanced retargeting skills
Prerequisites
Mastery of Google Ads, Meta Ads, tracking pixels, Google Analytics 4, and Tag Manager
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