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Training Retargeting - Maximizing Advertising ROI

Course created on July 27, 2026Updated on October 5, 2026

On quote

4 days
Onsite
10 people max.

Request a quote See the program

Ref: HFL325

10 people max.

On quote

In-company rate: on quote

On-site and certification exam on quote

4 days

Onsite

Don't let this gap widen

Why this program matters

Without retargeting mastery, 70% of site visitors abandon without converting, costing e-commerce companies an average 25% of revenue lost per month.
Non-optimized campaigns waste up to 40% of ad budgets on useless impressions, halving ROAS according to Google studies.
In 2024, 65% of marketers without advanced retargeting skills get passed over for promotions, while their competitors scale 3x faster.
Every quarter without training widens an insurmountable competitive gap, threatening business survival.

Trusted by — schools, companies and industrial groups

25,663 programs · 25 countries

Every program built with a dedicated engineer

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Learning objectives

Master retargeting mechanisms to boost professional conversions
Develop segmented audiences tailored to business needs
Set up multi-platform certified retargeting campaigns
Optimize advertising ROI through advanced A/B tests
Analyze retargeting performance for data-driven decisions
Implement cross-device strategies in a professional environment
Deploy GDPR-compliant retargeting flows to secure skills

Program

Module 1Retargeting Fundamentals: Mechanisms and Tracking Pixels (Google Tag Manager, Facebook Pixel)

Discover the essential principles of retargeting, install and configure tracking pixels on Google Tag Manager and Facebook in a simulated business environment, segment your first audiences based on visitor behaviors, analyze real e-commerce case studies with guided practical exercises led by the trainer, produce your first personalized audience report to validate learning immediately.

Module 2Retargeting Setup: Audiences and Multi-Platform Campaigns (Google Ads, Meta Ads)

Move to hands-on practice by creating dynamic audiences in Google Ads and Meta Ads Manager, launch your first retargeting campaigns with realistic business budgets, integrate exclusions to avoid ad fatigue, test adapted creatives through collaborative workshops, generate real-time data feeds and document your setups for immediate replication in production.

Module 3Retargeting Optimization: A/B Tests and Cross-Device (Advanced Analytics Tools)

Deepen optimization with A/B tests on timing, frequencies, and personalized messages, set up cross-device retargeting via Google Analytics 4 and Universal Analytics, analyze key metrics like ROAS and CTR on real business datasets, adjust your campaigns live during interactive exercises, produce a personalized dashboard to monitor performance and maximize daily ROI.

Module 4Retargeting Analysis and Scaling: GDPR and Advanced ROI (Looker Studio, Attribution Models)

Master in-depth analysis with Looker Studio for professional ROI reports, implement multi-touch attribution models tailored to retargeting, scale your strategies on high budgets while respecting GDPR via consent modes, simulate business scenarios in groups, finalize a complete action plan with concrete deliverables, evaluate business impacts for immediate post-training application.

Evaluation method

Certified MCQ on retargeting techniques and GDPR compliance
Continuous evaluation via campaign setup exercises
Defense of red thread project: complete retargeting strategy

Learning method

Courses led by certified Google and Meta expert trainer
Practical exercises on real business cases and test accounts
Progressive red thread project for a turnkey retargeting strategy
Complete course materials and templates provided to each participant

Methods, materials and delivery

The Training Retargeting - Maximizing Advertising ROI program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Retargeting - Maximizing Advertising ROI program, the following equipment is required:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, hands-on exercises and complementary resources
Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Retargeting - Maximizing Advertising ROI program is performed through:

During training: case studies, hands-on labs and professional scenarios
End of training: self-assessment questionnaire and skills evaluation by the trainer
After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

Triple validation: technical, pedagogical, sectoral.
Minimum rating 4.8/5 over the last 12 sessions.

Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

Live briefing on goals and team context.
Veto right — we swap the trainer for free if needed.

Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

Hands-on cases drawn from your stack and projects.
Program co-written then validated by your team.

Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

NPS, knowledge quizzes and skills self-assessment.
Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack

Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

Backpack, notebooks and essential supplies
Distributed through our partner charities
Included, at no extra cost to you

Enroll and offer a kit

FAQ

Frequently asked questions

Which tools are used in Retargeting training?+

Hands-on work runs on google Tag Manager, facebook Pixel, google Ads, meta Ads, advanced Analytics Tools and looker Studio. Those tools come from the Retargeting program itself, delivered on site over 4 days, so participants practise on the stack they will use at work.

What can participants do after Retargeting training?+

They can master retargeting mechanisms to boost professional conversions, develop segmented audiences tailored to business needs and set up multi-platform certified retargeting campaigns. Those are the stated objectives of the Retargeting program at Intermediate level, checked by the end-of-session assessment.

What does the Retargeting program cover, day by day?+

Day 1: Retargeting Fundamentals: Mechanisms and Tracking Pixels (Google Tag Manager, Facebook Pixel). Day 2: Retargeting Setup: Audiences and Multi-Platform Campaigns (Google Ads, Meta Ads). Day 3: Retargeting Optimization: A/B Tests and Cross-Device (Advanced Analytics Tools). Day 4: Retargeting Analysis and Scaling: GDPR and Advanced ROI (Looker Studio, Attribution Models). The Retargeting program runs over 4 days, delivered on site.

How is Retargeting training assessed?+

Assessment relies on certified MCQ on retargeting techniques and GDPR compliance, continuous evaluation via campaign setup exercises and defense of red thread project: complete retargeting strategy. Learni issues a completion certificate together with the individual assessment report at the end of the Retargeting program, which an L&D team can file as evidence.

How much does Retargeting training cost per participant?+

Retargeting training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.

How long does Retargeting training take?+

4 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.

Who pays for Retargeting training?+

Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.

What do participants need to know before Retargeting training?+

Experience in SEA campaigns and social networks, basics in Google Analytics and tagging.

Is a certificate issued after Retargeting training?+

Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.

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