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Training Retargeting - Maximize ROI and Advanced Conversions

Ref: MGM738
10 people max.
5500€ HT / per person
−15% from 2 people−30% from 3 people−50% from 5 people
Pay in 3 installments · +$170/day onsite · +$500 with certification exam
5 journées
distanciel

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Learning objectives

  • Master advanced retargeting algorithms to optimize campaigns in certified professional training.
  • Develop cross-platform retargeting skills for high-performing companies.
  • Design personalized dynamic retargeting sequences that boost conversions.
  • Optimize advertising budgets through intelligent retargeting and lookalike audiences.
  • Implement multichannel retargeting strategies for maximum ROI in a professional context.
  • Evaluate and adjust retargeting performance in real-time using advanced analytics tools.
  • Certify your retargeting skills for an accelerated career in online advertising.

The Learni story

Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Fouzi Benzidane
Fouzi Benzidane

Learni Trainer · Expert

73%productivity gap
×3cost of inaction

Program

Module 1Retargeting Audit and Segmentation: Advanced Analysis of Lost Audiences (Google Ads, Facebook Pixel, Analytics)

Dive into a complete audit of your existing campaigns to identify audience leaks, precisely segment abandoners using Google Analytics and Facebook Pixel, set up dynamic remarketing lists based on real behaviors, complete practical exercises on real company cases, produce an actionable audit report with priority recommendations, integrate tools like Google Tag Manager for infallible tracking, and measure potential ROI impact from the first session.

Module 2Dynamic Retargeting Strategies: Creating Personalized Flows (Custom Audiences, RLSA)

Design dynamic retargeting sequences tailored to each funnel stage, implement Custom Audiences and RLSA on Google Ads to capture high-intent searches, test live A/B creative variants on Facebook Ads, analyze behavior heatmaps to refine messaging, develop automations via custom scripts, apply these techniques to a simulated e-commerce company project, and generate ready-to-deploy deliverables boosting reconversion rates by an average of 30%.

Module 3Cross-Platform Retargeting: Multichannel Integration (Google, Facebook, LinkedIn, TikTok)

Master audience harmonization across Google Ads, Facebook, LinkedIn, and TikTok for total coverage, synchronize pixels and tags via Customer Match and universal hashing, create unified journeys avoiding ad fatigue, simulate real-time cross-device campaigns, optimize budgets per channel with multi-touch attribution, work on real company datasets to identify synergies, and produce a measurable multichannel action plan significantly increasing customer LTV.

Module 4Advanced Retargeting Optimization: Lookalikes and List Suppression (Smart Bidding, Exclusions)

Deepen advanced lookalike audiences to scale retargeting without exhausting stocks, set up intelligent suppressions to avoid cannibalization, integrate Smart Bidding and Value-Based Bidding on retargeting segments, analyze Lifetime Value metrics live via BigQuery exports, test uplift models to quantify incremental impact, apply these optimizations to a real e-commerce case study, and generate custom dashboards for continuous monitoring and daily data-driven adjustments.

Module 5Retargeting Measurement and Scaling: Predictive Analytics and Automations (GA4, API Scripts)

Conclude with predictive performance evaluation of retargeting via GA4 and integrated ML models, automate scaling rules via Google Ads scripts and Facebook API, measure incrementality with controlled tests, prepare an infinite scaling plan for growing companies, review all completed projects in a group for expert feedback, obtain your Qualiopi advanced retargeting certification, and leave with a complete toolkit including templates, checklists, and post-training resource access for immediate implementation.

Evaluation method

  • Daily technical quizzes and practical cases to validate advanced skills.
  • Real company case study with retargeting audit and optimization evaluation.
  • Final project: Complete retargeting campaign deployed and measured with simulated ROI.

Learning method

  • 80% hands-on practical methods using real Google Ads and Facebook tools.
  • Real case studies from leading e-commerce and lead generation companies.
  • Interactive exercises in small groups for immediate personalized feedback.
  • Live campaign simulations with real-time data-driven adjustments.

Methods, materials and delivery

The Training Retargeting - Maximize ROI and Advanced Conversions program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Retargeting - Maximize ROI and Advanced Conversions program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Retargeting - Maximize ROI and Advanced Conversions program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.

Verified reviews

What our learners

4.9 · +100 verified reviews
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
Read all reviews
Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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