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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Mastering Mailchimp - Automation and Emailing for Digital Marketing training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Mastering Mailchimp - Automation and Emailing for Digital Marketing training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Mastering Mailchimp - Automation and Emailing for Digital Marketing training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Discovery of the interface, account creation, sender profile configuration, GDPR management, domain name setup, notions of deliverability and consent, best practices for importing and cleaning contacts.
Creation and segmentation of lists, tags and groups, field personalization, design of user-friendly email templates (Drag & Drop, HTML), send tests, A/B testing, image and media management, anti-spam practices and deliverability.
Presentation of automation workflows, creation of automated sales funnels, scheduling and triggering emails based on behaviors, integration with other tools (CMS, CRM, social networks), campaign report analysis, tracking of key KPIs (open rates, clicks, unsubscribes), continuous optimizations and best practices.
Target audience
Entrepreneurs, marketing managers, communication officers, freelancers wishing to automate their email marketing
Prerequisites
Basic knowledge of digital marketing and computer use
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