Training: Mastering Mailchimp - Effective Creation and Management of Email Campaigns

$3,465

  • 3 days
  • Onsite
  • 8 people max.
Ref: RKD206
8 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without Mailchimp mastery, your email campaigns post open rates below 15%, versus 28% for experts, wasting 40% of conversion opportunities.

  • Each segmentation or automation error costs an average of 5 000 € per campaign in lost leads and missed customer acquisition, directly eroding your company's profitability.

  • 70% of GDPR complaints and mass unsubscribes stem from these gaps, exposing you to fines up to 4% of annual revenue and threatening your marketing manager career.

  • Every month without advanced skills, your competitors pull ahead, turning your inaction into an irreversible loss of market share.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Mailchimp training objectives

  • Understand the overall functioning of Mailchimp
  • Create, manage, and segment contact lists
  • Create professional and effective email campaigns
  • Analyze campaign performance to optimize ROI
  • Automate email sequences and personalize the user experience

Mailchimp curriculum: 3 modules over 3 days

Module 1 : Fundamentals & Getting Started with Mailchimp

Presentation of Mailchimp and its main features. Account creation and interface overview. Exploration of different list types and contact management: import, segmentation, custom fields. Sender profile setup and best practices for deliverability and GDPR.

Module 2 : Professional Creation and Customization of Email Campaigns

Designing a campaign from start to finish: selecting campaign type (regular, automated, A/B testing), creating custom templates with the drag-and-drop editor, inserting multimedia content, best practices for writing and design to maximize engagement. Advanced campaign targeting and setup, scheduling, and sending.

Module 3 : Results Analysis, Automation & Optimization

Reading and interpreting campaign reports: open rates, click rates, advanced analyses, and data exports. Setting up automation workflows for common scenarios (welcome series, birthdays, post-purchase follow-up), integration with other tools (CRM, e-commerce, social media). Continuous optimization via A/B testing and advanced personalization.

How Mailchimp skills are assessed

  • Creation of a complete email campaign, from setup to results analysis
  • Practical exercises and case studies throughout the training
  • Quiz to validate learning outcomes at the end of the course

How the Mailchimp course is taught

  • Alternation of theory and hands-on practice
  • Real-world case studies
  • Detailed course materials with step-by-step tutorials
  • Access to a Mailchimp test environment during the training

Mailchimp training: access and practical arrangements

The Training: Mastering Mailchimp - Effective Creation and Management of Email Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Mastering Mailchimp - Effective Creation and Management of Email Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Mastering Mailchimp - Effective Creation and Management of Email Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Mailchimp training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Mailchimp: frequently asked questions

What can participants do after Training: Mastering Mailchimp training?+
They can understand the overall functioning of Mailchimp, create, manage, and segment contact lists and create professional and effective email campaigns. Those are the stated objectives of the Training: Mastering Mailchimp program at Intermediate level, checked by the end-of-session assessment.
What does the Training: Mastering Mailchimp program cover, day by day?+
Day 1: Fundamentals & Getting Started with Mailchimp. Day 2: Professional Creation and Customization of Email Campaigns. Day 3: Results Analysis, Automation & Optimization. The Training: Mastering Mailchimp program runs over 3 days, delivered on site.
How is Training: Mastering Mailchimp training assessed?+
Assessment relies on creation of a complete email campaign, from setup to results analysis, practical exercises and case studies throughout the training and quiz to validate learning outcomes at the end of the course. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Mastering Mailchimp program, which an L&D team can file as evidence.
How much does Training: Mastering Mailchimp training cost per participant?+
Training: Mastering Mailchimp training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Training: Mastering Mailchimp training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Training: Mastering Mailchimp training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Training: Mastering Mailchimp training?+
Proficiency with computer tools and basic knowledge of digital marketing.
Is a certificate issued after Training: Mastering Mailchimp training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Training: Mastering Mailchimp training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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