Training Google Shopping - Maximise Your E-commerce Sales

$5,775

  • 5 days
  • Onsite
  • 10 people max.
Ref: XMR654
10 people max.
$5,775
In-company rate: from $10,395 for the whole team
On-site and certification exam on quote
5 days
Onsite

Don't let this gap widen

Why this program matters

  • Without advanced mastery of Google Shopping, e-commerce businesses lose an average of 35% organic visibility on product searches, directly impacting 25% of potential revenue.

  • Poorly optimized campaigns generate 40% unnecessary CPC cost overruns, with ROAS below 3x versus 8x for experts.

  • In 2024, 68% of untrained companies suffer market share erosion against automated competitors.

  • Every quarter without certified skills widens a fatal competitive gap, doubling cart abandonments and stalling growth.

  • Act now to secure your sales.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Google Shopping training objectives

  • Master advanced product feeds for professional Google Shopping campaigns
  • Optimise data structures and custom attributes in a business context
  • Develop certified and high-performing Shopping remarketing strategies
  • Analyse data-driven performance to boost ROI
  • Implement automations and scripts to scale Shopping expertise
  • Design multichannel Shopping campaigns integrated into the Google ecosystem

Google Shopping curriculum: 5 modules over 5 days

Module 1 : Google Shopping Product Feeds: Advanced Data Structure Optimisation (Merchant Center, Automated Rules, GTIN Attributes)

Dive into in-depth analysis of your existing feeds via Google Merchant Center, set up automated rules to correct common errors like duplicates or inconsistent prices, test custom attributes to boost product visibility, perform practical exercises on a real e-commerce feed with immediate validation, produce an optimised feed ready for production and measure the impact on approval rate.

Module 2 : Google Shopping Campaigns: Advanced Segmentation and Smart Bidding (Smart Bidding, CSA, Performance Max)

Create ultra-segmented ad groups by product categories and audiences, implement advanced bidding strategies like Performance Max and CSA to maximise ROAS, analyse concrete cases from leading e-commerce companies, perform real-time bidding simulations on Google Ads, optimise budgets with predictive forecasts, and deploy a first test campaign with live monitoring for immediate results.

Module 3 : Google Shopping Remarketing: Dynamic Audiences and Personalisation (RLSA, Customer Lists, Lookalikes)

Build dynamic remarketing audiences based on product views and abandoned carts, integrate uploaded customer lists for ultra-targeted RLSA campaigns, test lookalike segments to expand reach without quality loss, apply these techniques to a concrete e-commerce scenario with GA4 tagging, measure conversion uplift via A/B tests, and generate a scalable remarketing plan for your business.

Module 4 : Google Shopping Analysis: Data-Driven and ROI Optimisation (GA4, Custom Reports, Multi-Touch Attribution)

Leverage advanced Google Ads and GA4 reports to dissect key metrics like ROAS, CTR and conversion rates per product, set up custom dashboards for real-time tracking, analyse budget leaks via data-driven attribution, conduct deep audits on real campaigns with actionable recommendations, identify growth levers and produce a quantified optimisation report to boost business performance.

Module 5 : Google Shopping Automation: Scripts, API and Integrations (Google Ads Scripts, Apps Script, ERP Feeds)

Develop custom scripts to automate bid adjustments and disapproval of defective products, integrate Google Shopping with ERPs via API for real-time feeds, test automations on complex business cases, implement custom alerts for performance anomalies, deploy a complete workflow with monitoring, and finalise with a deliverable ongoing project, ready to scale your professional skills.

How Google Shopping skills are assessed

  • Multiple-choice quiz to validate learning outcomes at the end of the training
  • Continuous assessment through practical exercises
  • Presentation of the ongoing project to the trainer

How the Google Shopping course is taught

  • Courses led by an expert trainer in practice
  • Practical exercises on real business cases
  • Progressive ongoing project throughout the training
  • Complete course materials provided to each participant

Google Shopping training: access and practical arrangements

The Training Google Shopping - Maximise Your E-commerce Sales program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Google Shopping - Maximise Your E-commerce Sales program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Google Shopping - Maximise Your E-commerce Sales program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Google Shopping training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Google Shopping: frequently asked questions

Which tools are used in Google Shopping training?+
Hands-on work runs on merchant Center, automated Rules, GTIN Attributes, smart Bidding, CSA and performance Max. Those tools come from the Google Shopping program itself, delivered on site over 5 days, so participants practise on the stack they will use at work.
What can participants do after Google Shopping training?+
They can master advanced product feeds for professional Google Shopping campaigns, optimise data structures and custom attributes in a business context and develop certified and high-performing Shopping remarketing strategies. Those are the stated objectives of the Google Shopping program at Advanced level, checked by the end-of-session assessment.
What does the Google Shopping program cover, day by day?+
Day 1: Google Shopping Product Feeds: Advanced Data Structure Optimisation (Merchant Center, Automated Rules, GTIN Attributes). Day 2: Google Shopping Campaigns: Advanced Segmentation and Smart Bidding (Smart Bidding, CSA, Performance Max). Day 3: Google Shopping Remarketing: Dynamic Audiences and Personalisation (RLSA, Customer Lists, Lookalikes). Day 4: Google Shopping Analysis: Data-Driven and ROI Optimisation (GA4, Custom Reports, Multi-Touch Attribution). Day 5: Google Shopping Automation: Scripts, API and Integrations (Google Ads Scripts, Apps Script, ERP Feeds). The Google Shopping program runs over 5 days, delivered on site.
How is Google Shopping training assessed?+
Assessment relies on multiple-choice quiz to validate learning outcomes at the end of the training, continuous assessment through practical exercises and presentation of the ongoing project to the trainer. Learni issues a completion certificate together with the individual assessment report at the end of the Google Shopping program, which an L&D team can file as evidence.
How much does Google Shopping training cost per participant?+
Google Shopping training costs $5,775 per participant. For an in-company team, the flat rate starts at $10,395 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Google Shopping training take?+
5 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Google Shopping training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Google Shopping training?+
Mastery of Google Ads, management of basic Shopping campaigns, XML/CSV product feeds.
Is a certificate issued after Google Shopping training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
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