Training Google Shopping 2026 - Maximizing E-commerce ROI

$4,620

  • 4 days
  • Onsite
  • 10 people max.
Ref: YHU926
10 people max.
$4,620
In-company rate: from $7,865 for the whole team
On-site and certification exam on quote
4 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastering Google Shopping 2026, e-commerce merchants lose 45% of free organic visibility starting Q1 2026 according to Google.

  • Poorly optimized campaigns waste 30% of Ads budgets, or 15k€ annually per SME on 500k€ revenue.

  • 68% of untrained SEA experts see their ROAS drop below 3x, threatening jobs and market share against AI-ready competitors.

  • Every quarter without an update exposes merchants to Merchant Center suspensions and downtime costs of 20k€ per month.

  • Act now to secure leads and scale sales.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Google Shopping training objectives

  • Master Google Shopping 2026 new features for professional certifying campaigns
  • Optimize product feeds with AI to boost business performance
  • Develop advanced Performance Max strategies and maximal ROAS
  • Analyze advanced data to refine e-commerce campaigns
  • Implement automations and custom scripts in Google Shopping
  • Design multichannel architectures integrating Shopping and Search
  • Certify skills for internal audits and GDPR compliance

Google Shopping curriculum: 4 modules over 4 days

Module 1 : Google Shopping 2026 New Features: Enriched Formats and Generative AI (Merchant Center Tools, API)

Dive into the 2026 evolutions of Google Shopping with hands-on the new next-gen Merchant Center, configuration of AI-enriched feeds for dynamic visuals and automated descriptions, practical exercises on your own product catalogs to test compatibility, simulation of local and international campaigns, production of initial reports on potential impacts, while integrating compliance with Google guidelines to avoid suspensions.

Module 2 : Advanced Google Shopping Feed Optimization: Scripts and Automations (Google Sheets, Apps Script)

Transform your product feeds into competitive weapons via custom Apps Script for dynamic updates, semantic optimization with enriched attributes GTIN and conditional promotions, practical workshops on debugging massive feeds, integration with external ERPs like Shopify or Prestashop, generation of mobile-first optimized feeds, quality evaluation via Google diagnostics to score 100/100, and planning of automated seasonal promotions boosting conversions.

Module 3 : Google Shopping Performance Max Campaigns: Scaling and Remarketing (Smart Bidding, Audiences)

Master Performance Max 2026 to scale budgets with minimum x3 ROAS, configuration of advanced lookalike audiences and dynamic remarketing on custom events, live A/B tests on your real accounts with real-time adjustments via Value Rules, exploration of offline-to-online Shopping for hybrid retail, exercises on multi-channel budget allocation, analysis of AI signals to predict trends, and creation of deliverables like custom Looker Studio dashboards for C-level reporting.

Module 4 : Google Shopping Analysis and Troubleshooting: Maximum ROI and Complex Cases (GA4, BigQuery)

Advance to expert analysis with BigQuery exports for custom queries on 1M+ clicks, diagnosis of advanced errors like massive disapprovals and Search/Shopping cannibalization, workshops on attribution modeling for true ROI, cross-device optimization and privacy-first post-cookies, simulations of crisis scenarios like Black Friday traffic spikes, production of quantified recovery plans, and final certification via ongoing project on your e-shop with trainer feedback for immediate enterprise implementation.

How Google Shopping skills are assessed

  • Certifying multiple-choice quiz on Google Shopping 2026 new features
  • Analysis of a real campaign with ROI report
  • Presentation of ongoing project and product feed audit

How the Google Shopping course is taught

  • Live sessions by certified Google Ads 2026 expert
  • Exercises on demo accounts and your real data
  • Ongoing e-commerce project from brief to deployment
  • Lifetime access to shared video resources and scripts

Google Shopping training: access and practical arrangements

The Training Google Shopping 2026 - Maximizing E-commerce ROI program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Google Shopping 2026 - Maximizing E-commerce ROI program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Google Shopping 2026 - Maximizing E-commerce ROI program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Google Shopping training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Google Shopping: frequently asked questions

Which tools are used in Google Shopping 2026 training?+
Hands-on work runs on merchant Center Tools, API, google Sheets, apps Script, smart Bidding and audiences. Those tools come from the Google Shopping 2026 program itself, delivered on site over 4 days, so participants practise on the stack they will use at work.
What can participants do after Google Shopping 2026 training?+
They can master Google Shopping 2026 new features for professional certifying campaigns, optimize product feeds with AI to boost business performance and develop advanced Performance Max strategies and maximal ROAS. Those are the stated objectives of the Google Shopping 2026 program at Expert level, checked by the end-of-session assessment.
What does the Google Shopping 2026 program cover, day by day?+
Day 1: Google Shopping 2026 New Features: Enriched Formats and Generative AI (Merchant Center Tools, API). Day 2: Advanced Google Shopping Feed Optimization: Scripts and Automations (Google Sheets, Apps Script). Day 3: Google Shopping Performance Max Campaigns: Scaling and Remarketing (Smart Bidding, Audiences). Day 4: Google Shopping Analysis and Troubleshooting: Maximum ROI and Complex Cases (GA4, BigQuery). The Google Shopping 2026 program runs over 4 days, delivered on site.
How is Google Shopping 2026 training assessed?+
Assessment relies on certifying multiple-choice quiz on Google Shopping 2026 new features, analysis of a real campaign with ROI report and presentation of ongoing project and product feed audit. Learni issues a completion certificate together with the individual assessment report at the end of the Google Shopping 2026 program, which an L&D team can file as evidence.
How much does Google Shopping 2026 training cost per participant?+
Google Shopping 2026 training costs $4,620 per participant. For an in-company team, the flat rate starts at $7,865 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Google Shopping 2026 training take?+
4 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Google Shopping 2026 training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Google Shopping 2026 training?+
Advanced Google Ads proficiency, product feed management XML/CSV, Google Analytics 4.
Is a certificate issued after Google Shopping 2026 training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
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