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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training Google Shopping 2026 - Maximizing E-commerce ROI training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Google Shopping 2026 - Maximizing E-commerce ROI training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Google Shopping 2026 - Maximizing E-commerce ROI training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Dive into the 2026 evolutions of Google Shopping with hands-on the new next-gen Merchant Center, configuration of AI-enriched feeds for dynamic visuals and automated descriptions, practical exercises on your own product catalogs to test compatibility, simulation of local and international campaigns, production of initial reports on potential impacts, while integrating compliance with Google guidelines to avoid suspensions.
Transform your product feeds into competitive weapons via custom Apps Script for dynamic updates, semantic optimization with enriched attributes GTIN and conditional promotions, practical workshops on debugging massive feeds, integration with external ERPs like Shopify or Prestashop, generation of mobile-first optimized feeds, quality evaluation via Google diagnostics to score 100/100, and planning of automated seasonal promotions boosting conversions.
Master Performance Max 2026 to scale budgets with minimum x3 ROAS, configuration of advanced lookalike audiences and dynamic remarketing on custom events, live A/B tests on your real accounts with real-time adjustments via Value Rules, exploration of offline-to-online Shopping for hybrid retail, exercises on multi-channel budget allocation, analysis of AI signals to predict trends, and creation of deliverables like custom Looker Studio dashboards for C-level reporting.
Advance to expert analysis with BigQuery exports for custom queries on 1M+ clicks, diagnosis of advanced errors like massive disapprovals and Search/Shopping cannibalization, workshops on attribution modeling for true ROI, cross-device optimization and privacy-first post-cookies, simulations of crisis scenarios like Black Friday traffic spikes, production of quantified recovery plans, and final certification via ongoing project on your e-shop with trainer feedback for immediate enterprise implementation.
Target audience
SEA experts, e-commerce managers, digital marketers seeking to upskill in Google Shopping
Prerequisites
Advanced Google Ads proficiency, product feed management XML/CSV, Google Analytics 4
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