Training: Master Google Shopping: Optimize Your E-commerce Campaigns

$3,465

  • 3 days
  • Onsite
  • 8 people max.
Ref: PJA742
8 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastery of Google Shopping, your e-commerce campaigns waste up to 50% of the ad budget on unqualified clicks, or 2 000 to 5 000 € lost per month for an average store.

  • 65% of visibility and conversion failures trace to poorly configured product feeds or suboptimal bids, driving a 30% drop in ROI against aggressive competitors.

  • Your company risks losing critical market share while your sales targets and career face direct threats from these accumulated inefficiencies.

  • Every month without expertise risks irreversible erosion of online revenue.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

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  • Aptar
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  • Equans
  • EDF
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  • Microsoft

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Google Shopping training objectives

  • Understand how Google Shopping works and its ecosystem
  • Create, configure, and effectively optimize Google Shopping campaigns
  • Know how to design a high-performing product feed that meets Google Merchant Center requirements
  • Master bidding strategies and profitability tracking
  • Analyze performance and continuously improve results using analytics tools

Google Shopping curriculum: 3 modules over 3 days

Module 1 : Introduction to Google Shopping & Product Feed Preparation

Overview of Google Shopping, its importance in e-commerce strategy, how Merchant Center works, requirements and best practices for creating product feeds, automation solutions, feed error management. Create a simple product feed and upload to Merchant Center.

Module 2 : Creating and Optimizing Shopping Campaigns

Campaign setup in Google Ads, advanced Merchant Center configuration, campaign segmentation (products, categories, margins), writing attractive ads, using promotions, managing exclusions and priorities, introduction to Smart Shopping and Performance Max campaigns.

Module 3 : Managing, Analyzing, and Continuously Optimizing Performance

Tracking key KPIs (ROAS, conversions, impression rate), integration with Google Analytics and Data Studio, adjusting bids and budgets, competitive strategy analysis with Google Auction Insights, identifying and resolving common issues, setting up a continuous improvement plan. Final evaluation through practical cases.

How Google Shopping skills are assessed

  • Practical case studies throughout the training
  • Quiz to validate learning outcomes
  • Presentation and analysis of a campaign created during the training

How the Google Shopping course is taught

  • Interactive courses with visual supports
  • Step-by-step demonstrations on Google Merchant Center and Google Ads
  • Practical workshops with personalized support
  • Documentation and reusable practical resources

Google Shopping training: access and practical arrangements

The Training: Master Google Shopping: Optimize Your E-commerce Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Master Google Shopping: Optimize Your E-commerce Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Master Google Shopping: Optimize Your E-commerce Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Google Shopping training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Google Shopping: frequently asked questions

What can participants do after Training: Master Google Shopping: Optimize Your E-commerce Campaigns training?+
They can understand how Google Shopping works and its ecosystem, create, configure, and effectively optimize Google Shopping campaigns and know how to design a high-performing product feed that meets Google Merchant Center requirements. Those are the stated objectives of the Training: Master Google Shopping: Optimize Your E-commerce Campaigns program at Intermediate level, checked by the end-of-session assessment.
What does the Training: Master Google Shopping: Optimize Your E-commerce Campaigns program cover, day by day?+
Day 1: Introduction to Google Shopping & Product Feed Preparation. Day 2: Creating and Optimizing Shopping Campaigns. Day 3: Managing, Analyzing, and Continuously Optimizing Performance. The Training: Master Google Shopping: Optimize Your E-commerce Campaigns program runs over 3 days, delivered on site.
How is Training: Master Google Shopping: Optimize Your E-commerce Campaigns training assessed?+
Assessment relies on practical case studies throughout the training, quiz to validate learning outcomes and presentation and analysis of a campaign created during the training. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Master Google Shopping: Optimize Your E-commerce Campaigns program, which an L&D team can file as evidence.
How much does Training: Master Google Shopping: Optimize Your E-commerce Campaigns training cost per participant?+
Training: Master Google Shopping: Optimize Your E-commerce Campaigns training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Training: Master Google Shopping: Optimize Your E-commerce Campaigns training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Training: Master Google Shopping: Optimize Your E-commerce Campaigns training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Training: Master Google Shopping: Optimize Your E-commerce Campaigns training?+
Have an active online store and an understanding of e-commerce fundamentals.
Is a certificate issued after Training: Master Google Shopping: Optimize Your E-commerce Campaigns training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Training: Master Google Shopping: Optimize Your E-commerce Campaigns training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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