Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training Google Ads - Launch Profitable Advertising Campaigns training are: Basic knowledge of digital marketing and regular Internet use. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training Google Ads - Launch Profitable Advertising Campaigns training is available in distanciel. The format can be adapted to your needs (inter, intra, custom).

Training Google Ads - Launch Profitable… | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training Google Ads - Launch Profitable Advertising Campaigns training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training Google Ads - Launch Profitable Advertising Campaigns training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training Google Ads - Launch Profitable Advertising Campaigns training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master the Google Ads interface to set up professional campaigns

Develop skills in researching high-performing and relevant keywords

Design optimized ads to maximize click-through rates in business

Implement a budget and certified performance tracking

Analyze data to optimize the ROI of your Google Ads campaigns

Deploy campaigns tailored to concrete business objectives

Training program

Module 1Google Ads Fundamentals: Account Setup and Initial Configurations (Google Ads Editor, Campaign Objectives)

Complete discovery of the professional Google Ads interface, creation and setup of a certified account with Google Analytics link, definition of clear objectives such as lead acquisition or online sales, hands-on with Google Ads Editor for smooth management, practical exercises on a real business case, production of an initial campaign plan with trainer validation for immediate results.

Module 2Google Ads Keyword Research: Tools and Match Types (Keyword Planner, Exact Phrase Broad)

In-depth exploration of Google Keyword Planner to identify high-potential business terms, mastery of exact, phrase, and modified broad match types, competitive analysis via Auction Insights, exercises on negative keywords to avoid budget waste, creation of a list of 50 optimized keywords for the ongoing project, personalized feedback to refine your professional skills from day one.

Module 3Google Ads Ad Creation: Responsive Structures and Extensions (Responsive Search Ads, Sitelink Extensions)

Design of high-performing responsive ads with multiple headlines and descriptions to boost clicks, integration of sitelink, call, and location extensions to enrich search results, A/B tests on ad variations in real conditions, mobile-first optimization with Google preview tool, development of a complete ad set for the business project, analysis of initial metrics to iterate and maximize commercial impact.

Module 4Google Ads Budget Management: Automated Bidding and Segmentation (Smart Bidding Strategies, Remarketing Audiences)

Setup of daily budgets and smart bidding strategies like Maximize Clicks or Target CPA, audience segmentation via remarketing lists to target warm visitors, implementation of basic display and shopping campaigns, practical exercises on real-time adjustments for volatile business scenarios, production of a budget control dashboard, expert tips for immediate profitability in certified business settings.

Module 5Google Ads Analysis and Optimization: Reports and Quality Score (Google Analytics Integration, Performance Adjustments)

In-depth analysis of Google Ads reports coupled with Analytics to measure precise conversions and ROI, Quality Score diagnostics and on-page landing page optimizations, techniques for pausing or removing underperforming keywords, exercises on real optimization cases with 30% click gains, finalization of the ongoing project with a complete report, delivery of actionable recommendations for sustainable and scalable professional campaigns.