Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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Training Google Ads - Managing High-Performance Advertising Campaigns

Ref: PLL863
10 people max.
From $5,775 HT / per person
On-site on request · +$540 with certification exam
5 days
Remote

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Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Master advanced targeting and bidding strategies in Google Ads
  • Develop certified skills to optimize advertising budgets within the company
  • Design high-performing campaigns aligned with business objectives
  • Implement automations and scripts to scale results
  • Optimize conversion tracking and multi-channel attribution
  • Analyze data for continuous performance improvement
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Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Companies that neglect advanced Google Ads optimization lose an average of 35% of their advertising budget with no measurable return.

  • Without mastery of smart bidding and remarketing, acquisition costs rise 50% in six months.

  • Marketing managers see their careers stalled against better-equipped competitors.

  • Act now to secure your digital performance.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Theme: Advanced Google Ads Structure (audit, hierarchy, scripts)

Conduct a comprehensive audit of existing accounts, restructure campaigns with optimized hierarchies, deploy custom scripts for automation. Study real company cases, identify budget leaks, and deliver a scalable architecture.

Module 2Theme: Advanced Google Ads Targeting and Bidding (remarketing, RLSA)

Configure ultra-precise RLSA audiences, test smart bidding strategies, combine first-party data with behavioral segments. Practice on test accounts with real scenarios and obtain a personalized targeting plan.

Module 3Theme: Google Ads Creativity and Extensions (feed, dynamic assets)

Design high-performing extensions, manage complex product feeds, run advanced A/B tests on responsive ads. Use creative optimization tools, analyze conversion rates, and deliver a ready-to-deploy extension kit.

Module 4Theme: Google Ads Automation and Scripts (API, automated rules)

Implement daily optimization scripts, connect the Google Ads API to internal tools, create intelligent conditional rules. Practice in simulated production environments and deliver an automated dashboard.

Module 5Theme: Advanced Google Ads Attribution and Reporting (Data Studio, ROAS)

Configure multi-touch attribution models, build real-time dashboards, calculate ROAS by segment. Analyze complex business cases, optimize reports for decision-makers, and present final recommendations.

Evaluation method

  • Daily quizzes on advanced concepts
  • Practical exercises on a real account
  • Delivery of a complete optimization plan

Learning method

  • Practical exercises on test accounts
  • Case studies from real companies
  • Personalized trainer feedback
  • Reusable resources and templates

Methods, materials and delivery

The Training Google Ads - Managing High-Performance Advertising Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Google Ads - Managing High-Performance Advertising Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Google Ads - Managing High-Performance Advertising Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Google Ads - Managing High-Performance Advertising Campaigns training cost?+
The price is $5,775 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training Google Ads - Managing High-Performance Advertising Campaigns training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Confirmed experience in managing Google Ads campaigns, mastery of KPIs and advertising analysis tools
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

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